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Before you dive into ads, Instagram, or email campaigns — you need strong foundations. Without them, your marketing feels inconsistent, your sales unpredictable, and your growth harder than it should be.
In this episode of the Ecommerce Marketing Society, I’m breaking down the 4 foundations every ecommerce brand needs to scale in 2025: 
✔️ Knowing your numbers
✔️ Truly understanding your customer
✔️ Nailing your positioning
✔️ Building a brand your customers connect with
These are the non-negotiables that turn scattered marketing into consistent sales. If you’ve been feeling stuck, overwhelmed, or like your efforts aren’t paying off — this episode will show you exactly where to start.
👉 Tune in, audit your foundations, and get ready to grow smarter, sell more, and scale sustainably.
Ready to take the next step? 
Here's how: 
👉 Making under $2K months? Start with my free training: The 4 Steps to $5k Months Organically.
👉 Dreaming of $10K months? Check out eComm Triple Threat 
👉 And if you’re aiming for $100K months, book a free Clarity Call with me.
See omnystudio.com/listener for privacy information.
 By Lisa Byrne
By Lisa Byrne5
22 ratings
Before you dive into ads, Instagram, or email campaigns — you need strong foundations. Without them, your marketing feels inconsistent, your sales unpredictable, and your growth harder than it should be.
In this episode of the Ecommerce Marketing Society, I’m breaking down the 4 foundations every ecommerce brand needs to scale in 2025: 
✔️ Knowing your numbers
✔️ Truly understanding your customer
✔️ Nailing your positioning
✔️ Building a brand your customers connect with
These are the non-negotiables that turn scattered marketing into consistent sales. If you’ve been feeling stuck, overwhelmed, or like your efforts aren’t paying off — this episode will show you exactly where to start.
👉 Tune in, audit your foundations, and get ready to grow smarter, sell more, and scale sustainably.
Ready to take the next step? 
Here's how: 
👉 Making under $2K months? Start with my free training: The 4 Steps to $5k Months Organically.
👉 Dreaming of $10K months? Check out eComm Triple Threat 
👉 And if you’re aiming for $100K months, book a free Clarity Call with me.
See omnystudio.com/listener for privacy information.

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