This is The Founders’ List – audio versions of essays from technology’s most important leaders, selected by the founder community.

"For a startup, understanding VCs’ mindsets is often as important as understanding the mindsets of your customers. With no capital most Founders will not win, so you’d better learn the language."

VCs speak a different language, one that Founders must learn to be able to raise capital. Understand the psychological drivers and use them to evaluate your counterpart’s state of mind. And repeat the core narratives: we are low risk; we will be huge; others are interested and moving forward.

Read the original NFX Essay here - https://www.nfx.com/post/how-vcs-think-investing-decisions/