In this episode of The Franchat Podcast, we’re joined by Christina Dear from Zoom Drain, a rare “best of both worlds” guest who sits on both sides of the franchising table: she’s the brand’s Director of Operations and a multi-unit franchisee.
We dig into what multi-unit ownership really looks like in practice, including the added complexity of being a remote owner (Christina lives in Philadelphia but owns two territories in South Florida). Christina shares candid lessons on why geography matters, why “bigger isn’t always better” when expanding, and how the realities of different markets can dramatically affect scalability, especially in trades and home services.
The conversation moves into the franchisor’s perspective too: how should franchisors award additional territories, what “good” looks like before approving expansion, and why track record isn’t just financial. It’s also about engagement, collaboration, and operational maturity. We also explore the risks of selling large territory packs too early, the importance of development agreements and milestones, and the growing trend of brands moving toward multi-unit-only recruitment models.
And we, we cover the upside of “franchisee neighbours” (shared learning, co-marketing, stronger brand presence), the rise of multi-brand operators in home services, and the provocative question: how big is too big for a franchisee to become? (Including real-world examples of franchisees eventually buying the franchisor.)
If you’re a franchisor thinking about territory strategy or a franchisee wondering whether multi-unit is your next chapter, this episode is a practical, honest look at what it takes to scale without diluting standards (or your sanity).