The Franchise Entrepreneur

The Franchise Entrepreneur

By Des PhebyBusiness
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The Franchise Entrepreneur episodes

  • Talking Toasties - Part 1

    The Franchise Entrepreneur has its first guest. In this episode, Des discusses business and franchising with "the toastie queen". Laura has set up a popular toastie cafe' in Chester and is now considering her next move.

    Part 2 coming next week.

    32 min
  • Magnetic Franchising

    Have you got a franchisable business but don't know how to find franchisees? In this week's episode Des reveals all the different portals, media and methods that you can use to attract them.

    Des always gives reliable, down to earth advice drawing from his own experience of creating the international Wok&Go franchise.

    26 min
  • Is distraction killing your dreams?

    Do you spend most of your time obsessing over TV shows, celebrities, sports or politics and wonder why you still haven't achieved your business goals? In this week's episode, Des talks about how distractions are preventing you from realising your dreams. He also tells you what you should be obsessing over in order to stop living via someone else's life and take control of yours instead.


    12 min
  • The Story So Far

    A little overview of how Des has grown his business this year and of the exciting projects and side hustles that he's got planned for the second half of 2019. Learn, get inspired and start creating multiple streams of income yourself.

    13 min
  • Financial Freedom

    In this episode, Des talks about how financial freedom can mean different things to different people. He then goes on to explain how you can achieve it if you have realistic expectations, a plan and discipline.

    29 min
  • Human Interest

    As important as facts and figures are, don't forget to invest a little time and effort into your most useful selling tool... YOU.

    This week Des looks at how human interaction can be the key to bring a deal over the finish line and forge stronger business relationships.

    22 min
  • What Went Wrong?

    What was behind the collapse of Jamie’s Italian? In this episode, Des discusses what’s harming many restaurant chains and businesses, and what could be done to save them.

    30 min
  • The Next Step

    You've got your business set up. What's next? Des introduces you to three different options, outlining the pros and cons for each choice.


    This podcast is brought to you by Des Pheby, founder of Pheby Food Concepts and the Wok & Go franchise. Drawing from his years of experience in the food franchising industry, Des offers clear, down-to-earth advice which can help you make your dreams a reality. 

    29 min
  • About Last Week

    The British Franchise Association got in touch with me after last week's episode. Find out what we talked about.

    22 min
  • Underdogs

    Is the British Franchise Association still relevant if you want to start your franchise?

    Des voices his concerns about the current state of their seminar system, and explains why the focus should be on the "underdogs" of the industry.

    16 min

About The Franchise Entrepreneur

From the publisher's feed

Let Des Pheby, the man behind Wok&Go, explain how franchising and an eye for opportunities can improve your business, your profit margins and your way of life.

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