Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Darryl Sangster, as they talk about how to find the right franchise partner. Darryl is the Founder and Creator of the Sangster Franchise Group, providing a teachable system and programs to franchisors. He helps them turn their frustrations into feeling empowered and confident!

In this episode, you’ll learn:

• What does Darryl do to help franchises grow their business?
• You need to learn how to nurture and build relationships with your leads.
• How you treat people in the franchise industry is similar to the dating world.
• The importance of building trust, having respect and creating a structure.
• It's a balance between education and salesmanship to actually expand.
• LinkedIn is Darryl’s favourite tool, a great platform to connect with amazing people!
• Rich Dad Poor Dad by Robert Kiyosaki is his favourite book.
• Darryl’s father has been a great mentor to him in life and in the franchise world.
• And much more!

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Jamie Berube, as they talk about how to put together a franchise advisory board. Jamie is the President and CEO of WP Creations, helping parents capture and remember the look of their child’s small hands and feet. WP Creations is a Canada-wide franchise company and is becoming one of Canada’s fastest-growing home-based businesses! And they have over 40 locations throughout North America!

In this episode, you’ll learn:

• How Jamie transitioned from being a franchisee to becoming a franchisor.
• Every step you take and the mistakes you make is really an opportunity for growth.
• It is not really about becoming a good leader to them but is about being part of their team.
• Normally, some of your franchisees will have a hard time seeing the direction of the business.
• The strategies and the most successful marketing campaigns they do in their company.
• Jamie loves her business so much and cannot imagine living without her emails.
• Her favourite book is Start with Why by Simon Sinek!
• Angela Coté is a rock star and such an inspirational model that Jamie looks up to.
• And much more!

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Bill Dowd, as they talk about how to successfully diversify your seasonal franchise’s revenue stream. Bill is the President and CEO of Skedaddle Humane Wildlife Control & Skedaddle Pest Control, with over more than 31 years of service!  They provide effective solutions and exceptional services to wildlife conflicts. Learn more from Bill Dowd about how he creates different revenue streams, and strategically uses marketing to reach success.

 In this episode, you’ll learn:

• Since the pandemic, their revenues have increased anywhere from 30% to 35%.
• Their newest franchisee in Coquitlam, BC, reached tens of thousands in his first sale! 
• What are the four different revenue streams in their business?
• In their first years of business, yellow page ads were the best marketing campaign they had.
• No matter what business you’re in, people will do business with people they like.
• Bill’s favourite app is Twitter, an online microblogging system!
• Ray Kroc opened the first McDonald franchise and turned it into a worldwide phenomenon.
• Why is his favourite book, The Game by Ken Dryden?
• And much more!

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Gary Prenevost, as they talk about how to develop and maintain a strong relationship with your Franchise Brokers. Gary is one of Canada’s Leading Franchise Marketing Consultants and the President of FranNet of Southern Ontario and Eastern Canada. They help prospective franchisees reverse engineer their business model, introduce them to specific franchise options, and coach them on the research so that they can figure out which franchise to buy. 

In this episode, you’ll learn:

• Gary has been working in the franchise industry for 30 years.
• There are a lot of different areas and assumptions of what broker groups are.
• It is crucial to build your relationship with your brokers and that they understand your business model. 
• The best ways to nurture and build those relationships with your brokers over the long term.
• It is the franchisor’s job to give the franchisee a business model of the marketing execution strategy and help them understand how they're going to do this.
• What is Gary’s favourite tool or application?
• Gary has many favourite books, such as E-Myth Revisited, Business Opportunities, and Blue Ocean Strategy. 
• Who is the franchise leader that he looks up to?
• And much more!

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Kyla Dufresne as they talk about why a franchise needs to put in the work before franchising. Kyla is CEO and founder of Foxy Box Wax Bars, a Canadian beauty brand specializing in creating a warm and inclusive environment for intimate waxing. She shares how she had to fail, struggle, and learn along the way to achieve the success she has now.

In this episode, you’ll learn:

• When Kyla started her business, she always knew that she wanted to start a franchise.
• The mistakes and failures Kyla made taught her to become a better leader.
• The moment you start a franchise, your priority is no longer running the business. You’re now in charge of selling and supporting your franchise.
• It is important to find the right partners that will respect your decisions.
• How to build and maintain a great culture in the workplace as you grow and scale.
• Monday.com is a very helpful tool that keeps you organized.
• Why is Kyla’s favourite book Like a Virgin by Richard Branson?
• Kristen Wood, the founder and CEO of The Ten Spot is the leader Kyla looks up to!

 And much more!

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Shannon Wilburn, CFE, as they talk about growing your franchise system and building an advisory board. Shannon is the CEO and Co-Founder of the Just Between Friends, North America's leading children's and maternity consignment sales event franchise. They have won and earned numerous awards, such as the Franchisee Satisfaction Award 2020, Franchisee Satisfaction Hall of Fame Award, Franchising Gives Back – Gold Award 2019, and more.

In this episode, you’ll learn:

• Hosting event sales in 160 markets and 32 states every two to four times a year.
• How the Just Between Friends started. There’s always a need for making and saving money.
• Shannon and Daven started growing their business when their family and friends wanted to start doing what they started with the sales idea. 
• The slow organic growth of the Just Between Friends franchise system.
• Get involved with the International Franchise Association. There are so many great experiences and opportunities you can have in the IFA.
• Figure out where your gaps are and start there. Having people to help you solve the issues in your business will help you grow and succeed.
• Facebook is a great tool to use for communicating with your franchisees.
• The Go-Giver by Bob Burg is an amazing book about giving back.
• Melanie Bergeron was awarded the first TWO MEN AND A TRUCK franchise in Atlanta, Ga.

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Doug McGregor, as they talk about maintaining brand and service consistency. Doug is the Managing Director of the Better Software Company, helping the franchisees in their day to day operations. They provide franchisors with quality technology and exceptional customer service so that their franchisees can achieve excellence.

In this episode, you’ll learn:

• How Steven Cody started to develop the Better software.
• Your KPI depends on the type of service industry you’re in.
• One of the biggest mistakes is not having enough control over the franchisee level. Just one bad franchisee could ruin the whole franchise brand.
• How do you maintain the product and your company’s service consistency?
• Maintaining a consistent feedback loop to improve and scale your business.
• LinkedIn is such a great source of information. The franchise community is very active in the application. 
• The Lean Startup, a book by Eric Ries, will surely grab your attention.
• Steve Cody, the CEO of Better Software, used his college funds to start his first business. 

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Angela Coté, as they talk about the top 3 mistakes emerging franchises make. Angela’s company is called Angela Coté Inc, and she is a Franchise Growth Catalyst. She and her team offer training and coaching services to businesses to learn more about the franchise model. 

In this episode, you’ll learn:

• Angela’s background in the franchise industry. 
• Helping people out of the franchise factories, people are spending more money than they should. 
• The three biggest mistakes franchises make and how to avoid them. 
•  Be transparent with the people you’re going to hire. They should know what to expect in the business. 
• It is important to have a conversation with your employees about roles they can transition into when they start feeling uncomfortable. 
• Have somebody to guide and help you understand the early stages of franchising.
• Robert Bruski helped Angela Coté create the Play Bigger Groups. Building trust with other people to go beyond and become vulnerable.
• Voxer, a voice messaging app that Angela and her team use to communicate.
• Check out Marie Forleo’s book Everything Is Figureoutable.
• Who are Dan Monaghan and Mary Kennedy Thompson?

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Ruth Agbaji, as they talk about creating buy-in from franchisees as an emerging brand. Ruth is the founder and CEO of the Code Wiz Franchise, a learning center or school for kids teaching them to express themselves through the art of coding.

In this episode, you’ll learn:

• Looking for flexibility in life and finding a way to impact the next generation.
• Ruth decided to explore franchising as a way to grow! 
• Franchising is a whole different business than your actual business.
• The franchisor is in charge of protecting the brand, but the franchisees have a lot of value that they can bring to the table.
• Teaching and motivating kids to learn more about coding.
• What did they do to pivot and survive the impact of COVID-19?
• The most important thing is to surround yourself with people that know what they're doing.
• Who is the franchise leader that Ruth Agbaji looks up to?
• And much more!

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Shahnam Moghaddam, as they talk about how to get started with site selection for emerging brands. Shahnam is a Broker - Real Estate for franchises; he is currently working at Century 21 Atria Realty Inc. In this episode, he shares his advice, insights about what businesses should consider during this pandemic, and more!

In this episode, you’ll learn:

• Falling in love with the fast-growing concept of the franchise system.
• Shahnam’s experience of selecting a site for franchises to expand into.
• What is the allowance concept? Is getting an inducement better than a discount?
• COVID-19 has caused a revolution in the business industry. Some businesses have been booming and growing because of the impact of the pandemic.
• What factors should new businesses and new franchises be considering when opening-up during the pandemic?
• The importance of being patient, seeking professional help, and having your own representation.
• Whatsapp helps us stay connected during the COVID-19!
• Shahnam’s favorite book by Bruce Harvey that’s about how to draft commercial real estate.