Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Clark Harrop, as they talk about what it’s like to be a franchise lawyer. Clark is working as a partner and a business lawyer at Dale & Lessmann LLP, a full service business law firm, with legal expertise that includes franchise law. He shares his insights, strategies, experiences working with franchisees, and more. If you’re interested in knowing more about how the franchisor-franchisee relationship works, listen to the episode now!

In this episode, you’ll learn:

• What does a franchise lawyer do to help with the relationship of the franchisors and franchisees?
• A strong frame franchise system is characterized by having good communication and collaboration.
• Miscommunication can be as dangerous as having no communication. 
• When buying a franchise, there’s always a risk of failure, even if the brand is well-known.
• The best franchises are the ones that provide the right information so that a franchisee can make an informed decision.
• It’s better to be honest with the franchisees; they’ll have more realistic expectations of what they’re getting into.
• Most businesses that have pivoted before the pandemic got worse are surviving.
• The email application is so helpful to almost everyone in the world!
• The Checklist Manifesto by Atul Gawande is all about getting things right and creating something that’s scalable.

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Kevin Dubois, as they talk about how he was able to create a cultural shift and change the game for Lapels Dry Cleaning. In 2012, Kevin Dubois became the President and the CEO of Lapels Dry Cleaning when he bought the business from his partner. He saw the future and potential of dry cleaning. Since then, Kevin has been continuously making incredible accomplishments in the industry.

In this episode, you’ll learn:

• The story of how Kevin got into the Cleaning Industry from the Restaurant Industry.
• Pros and cons of taking over a business that’s already been established.
• Good ideas in the franchise industry tend to work across multiple systems.
• What was the catalyst that helped cause their 20 units to jump to 100 units?
• The hub-and-spoke system is essential for many businesses. 
• Geo-targeting, a marketing strategy, was a game-changer for Lapels Dry Cleaning.
• What is Kevin’s favorite book and tool?
• Why does Kevin Dubois look up to Warren Buffet?
• And much more!

In this week’s episode of The Franchise Marketing Podcast, join Jordan Choo with Robert Bruski, as they talk about how to crush new franchise launches by thinking critically. Robert Bruski is a CFO and Co-founder of the Ctrl V, the world’s largest VR franchise in the world, and the first virtual reality arcade in North America. Tune in and enjoy this episode with Robert’s infectious energetic personality!

In this episode, you’ll learn:

• A rundown of the Ctrl V - Virtual Reality Arcade’s story. 
• The franchise opportunity allows your business to expand faster.
• Rapid growth and expansion through franchising doesn’t always work.
• Word of mouth is Ctrl V’s number one marketing strategy.
• With this Covid-19 crisis, Ctrl V’s team had to pivot their mindset in order to survive.
• The importance of having a support system and developing your relationships with your franchisees in the business industry.
• What is Robert’s favorite application and book?
• The franchise founder or leader that Robert looks up to most is Angela Coté.
• And much more!

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Brian Bazely, as they talk about using the power of diversity to create and identify new markets. Brian Bazely is the CEO and Co-founder of Driverseat Inc, they offer chauffeur and shuttle services. Driverseat Inc was awarded the Consumers Choice Award for Barrie’s Best Airport Service 2020. Their unique care-based approach to transportation has impacted a lot of lives.

In this episode, you’ll learn:

·         Why did Brian and his Co-founder start a transportation business?

·         The fast growing number of Driverseat Inc’s franchisees.

·         New locations promote more brand awareness and reciprocity.

·         How building meaningful relationships has helped them in the Covid-19 crisis.

·         Driverseat’s four strategies in surviving the pandemic.

·         The importance of having core values and a governance model in business.

·         Driverseat App is an innovative mobile application that you can download on the App Store or Google Play.

·         Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins

·         Chuck Runyon, the CEO of Anytime Fitness, is the franchise leader Brian looks up to most.

·         And much more!

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Ron Holt, as they talk about embracing slow as the new fast for predictable franchise growth. Ron Holt is the CEO and founder of Two Maids & A Mop, a cleaning franchise brand that offers immediate professional maid service. They also provide franchise opportunities throughout the U.S. Listen to the episode now and discover how Ron was able to reach incredible success with almost zero knowledge about handling business when he first started.

In this episode, you’ll learn:

• When Ron Holt opened his business, he had no experience of cleaning a house. How was he able to achieve that high-level of success in the cleaning industry?
• What changed Ron’s mind about diving into the franchise world?
• Two Maids & A Mop’s biggest challenges they faced when growing as a company.
• The validation process is critical in finding the right franchisee.
• Early marketing campaigns that helped Two Maids & A Mop in business.
• Slow is the new fast when growing a franchise.
• Ron’s favorite application is Zoom. It has a way of connecting people intimately.
• The impact of Purple Cow by Seth Godin in their business.
• Why does Ron look up to Fred DeLuca?

In this week’s episode of The Franchise Marketing Podcast, join Jordan Choo with Anthony Mac Neil, as they talk about the story and growth of Premier Floorball Inc. Anthony Mac Neil is the President of Premier Floorball Inc in North America, and they help entrepreneurs establish floorball clubs in their communities through franchising. Listen to the episode now and discover the emerging sport of floorball!

In this episode, you’ll learn:

• An overview of how the Premier Floorball Inc started and evolved.
• How many franchisees does Premier Floorball Inc currently have?
• Any business model has two kinds of paths. 
• What are the advantages of a lifestyle franchise? 
• The importance of relationships inside and outside of the sport.
• Premier Floorball Inc is aiming to accomplish more franchise growth.
• And much more!

Jordan Choo and Jeff Bevis talk about franchising, something that most of us would definitely love to learn more about. Jeff talked about his personal experiences and how he got into the franchising industry. They also talk about the ins and outs of franchising and will give us valuable tips to earn more. Make sure you tune in for this episode!

In this episode, you’ll learn:

•           How Jeff Bevis and his family got into the franchising industry

•           How they handle and manage the franchising business that they have

•           The correct way of managing franchisees during this pandemic

•           Steps and processes when franchising

•           And many more!

In this week’s episode of The Franchise Marketing Podcast, join Jordan Choo with Christine Kelly, as they talk about how to overcome cultural barriers and successfully expand a franchise. Christine Kelly is the Founder of the Little Kickers Group, teaching children between eighteen months and seven years of age world-class soccer skills. Stay tuned!

In this episode, you’ll learn:

·         The most brilliant ideas come from personal needs. 

·         How the Little Kickers Group grew and developed in the business.

·         The importance of having close relationships with your franchisees.

·         Growth strategies for your company in different countries.

·         The struggles of the Little Kickers Group caused by the pandemic.

·         Your business needs to be unique and different from other companies.

·         Why are Zoom and Facebook Christine’s favorite applications?

·         Into Thin Air by Jon Krakauer: A true story

·         Who are the franchise leaders that Christine Kelly looks up to?

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Marietta Snetsinger, the Founder of Ascend Franchise Solutions, to learn more about the 5 step franchise preparation framework for success. Ascend Franchise Solutions help franchisors build confidence and profitable franchise systems. You don’t want to miss this!

In this episode, you’ll learn:

• The biggest mistake emerging franchises make is only thinking about what they are selling.
•  Clarity, practice, business systems, and processes are crucial when starting a franchise.
•  A lot of emerging franchises struggle with their profitability.
•  Why going slow and steady is better than going fast in business.
•  Who we seek as a franchisee can change after a few years.
• The importance of having a growth mindset.
• The five steps to franchise preparation.
• FranchiZor Predictor tool: Are you fit to be a franchisor?
• “Building a StoryBrand” by Donald Miller
• Why Marietta looks up to the Canadian Franchise Association (CFA).

In this week’s episode of The Franchise Marketing Podcast, Jordan Choo talks with Joel Friedman about how to balance consumer choices and franchise growth. Joel is the President of JSF Franchising Group Inc., which helps brands or companies grow through the franchise and operational side of the business. Not only that, but Joel also gave valuable tips to consider when franchising. You don’t want to miss this!

In this episode, you’ll learn:

·         How Joel Friedman got into the franchising department.

·         A franchisee must be passionate, and it’s essential that a company grows at the right pace - not too fast. 

·         How to help educate franchises that want to grow quickly.

·         Filter out the person beforehand before asking the right questions to ensure a good fit.

·         The franchisee must be well-trained to ensure a successful franchise opening.

·         The Importance of having a rock-solid support system in franchises.

·         Passion and interest are essential when buying a business.

·         And much more!