In this week’s episode of The Franchise Marketing Podcast, Jordan chats with Matt Sharp about using Lean Startup principles to drive innovation and growth. Matt is the CEO and founder of KidStrong, a science-based training program that focuses on Brain, Physical, and Character Development. 

Matt gets into the problem with the current educational system and how he filled the gap through KidStrong. He also talks of how he built his business, like how Disney created Disneyland and Disney+ to work together for the same goals.

In this episode, you’ll learn:

• The process of creating a curriculum to build physical and emotional strength for kids.
• Developing an online portal to provide content for customers during the pandemic.
• The value of having a coaching culture and adaptable coaches.
• Managing growth and marketing during the COVID crisis.
• Franchising has hundreds of rules that sometimes have nothing to do with your product.
• Taking time to learn from people that have done it before you.
• What’s so special about the Five-Minute Journal and Spark?
• Good to Great – why is it something that he reads every year?
• What can we learn from the early Orangetheory developers?
• Where can people find out more about him and his company?

In this episode of The Franchise Marketing Podcast, Jordan Choo talks with Craig Jooste, a Co-Founder and CEO of the Local Handyman Group, to learn more about how he took a local approach in the franchise world then to a national scale. Local Handyman Group is a home repair service. What makes them unique? Enjoy the episode and find out!

In this episode, you’ll learn:

·       Local Handyman Group’s story: Seeing the opportunity in a problem.

·       The advantages of online booking, having insurance, and paperwork.

·       Balancing business-to-business (B2B) and business-to-consumer (B2C) services.

·       Make a decision that’s best for everyone. Franchise partners are valuable!

·       The biggest challenge they faced from April to May is getting everyone on the same page.

·       Using social media, Google, and SEO as a growth strategy.

·       The importance of setting clear systems and expectations from the beginning of a franchise!

·       The E Myth by Michael E. Gerber, an instant bestseller classic!

·       Who is the franchise leader that Craig looks up to?

·       And much more!

In this week’s episode of The Franchise Marketing Podcast, Jordan chats with Matt Hunt about turning raving customers into dedicated franchisees. Matt is the CEO and co-founder of Hard Exercise Works, which does high-intensity interval training primarily for women aged 25 to 50. 

Find out how Kurt Belding turned a rogue franchisee into an invaluable brand building opportunity with a swift response and creative thinking.

→ 📖 See this episode's page https://kogneta.com/franchise-marketing-podcast/how-to-turn-a-rogue-franchisee-into-an-brand-building-opportunity/
→ 🎙️Visit The Franchise Marketing Podcast https://kogneta.com/franchise-marketing-podcast/
→ 📈Grow using The Franchise Growth Blueprint https://thefranchisegrowthblueprint.com/

Discover how Michael Wagner, President of Pool Scouts, has been able to balance culture and aggressive franchise growth goals during the COVID-19 crisis.


LEARN MORE
→ 📖 See this episode's page https://kogneta.com/franchise-marketi...
→ 🎙️Visit The Franchise Marketing Podcast https://kogneta.com/franchise-marketi...
→ 📈Grow using The Franchise Growth Blueprint https://thefranchisegrowthblueprint.com/

In this episode, Jordan has a conversation with Bob Fish the co-founder and co-CEO of BIGGBY COFFEE. Bob shares how he and his co-founder, Michael McFall, expanded from East Lansing, Michigan to now over 200 locations along with how they navigate being co-CEOs in today’s fast-changing franchise world.

This episode also explores how the BIGGBY COFFEE team is addressing the COVID-19 crisis and have continued to open up new locations despite the craziness.

Today, Jordan talks with Ken LeBlanc who is the President of PropertyGuys.com which is is North America’s largest and fastest-growing private sale real estate network. 

Ken explains how he’s managed to instil change and innovation as a core piece of PropertyGuys.com’s culture while steadily expanding throughout North America. Jordan also dives deep into not just how he is helping his franchisees through the COVID-19 crisis but, also selling new territories. 

• 📖 See this episode's page https://kogneta.com/franchise-marketing-podcast/how-property-guys-use-innovation-as-part-of-their-core-culture/
• → 🎙️Visit The Franchise Marketing Podcast https://kogneta.com/franchise-marketing-podcast/
• → 📈Grow using The Franchise Growth Blueprint https://thefranchisegrowthblueprint.com/

In this episode of The Franchise Marketing Podcast, Jordan sits down and talks with Carmelo Marsala who is the Founder & CEO of Spray-Net. Spray-Net is a Canadian franchise system based out of Boucherville, Quebec which is known also known for being one of Canada’s fastest growing franchises.

Jordan and Carmelo go deep into how Spray-Net was able to successfully expand across all of Canada in three years. Carmelo shares some of his biggest lessons learnt throughout the entire experience along with some of his insider secrets on manage the explosive growth.

Learn More

• 🎙️Visit The Franchise Marketing Podcast https://kogneta.com/franchise-marketing-podcast/
• 📈Grow using The Franchise Growth Blueprint https://thefranchisegrowthblueprint.com/

Discover how Steve Collette Co-Founder & CEO of 3rd Degree Training creates viral marketing loops to turn every day customers in crazed brand advocates.

This episode is sponsored by The Franchise Growth Blueprint. The Franchise Growth Blueprint is a 3 phase system that will help you transform your franchise from stagnation into a self-perpetuating growth machine.

To learn more about the Franchise Growth Blueprint and how to use it go to FranchiseGrowthBlueprint.com