The Franklin Factor

Season 3 of the Franklin Factor Podcast is back, bringing the conversation back to a key idea from Season 1—building a team based on culture, not just production or splits. In this episode, the hosts explain how the Franklin Team defines and hires for culture using four core values developed through the EOS process:

• Driven – Self-motivated and always improving
• Team Player – Collaborative and supportive
• Integrity – Doing what’s right for clients and protecting the team’s reputation
• Extreme Ownership – Taking responsibility and learning from mistakes

Hosts, Sarah Savard and Carrie Bond also share plans to add a fifth value: Customer Experience, focused on building relationships and creating clients for life, not just transactions. 

What We Discuss:

00:00 -  00:49 Season Three Kickoff & Recruiting Beyond Splits
00:51 - 04:35 Building the Franklin Team Core Values
04:36 - 05:55 Core Value: Driven
05:56 - 08:38 Core Value: Team Player
08:39 - 11:04 Core Value: Integrity
11:05 - 12:23 Core Value: Extreme Ownership
12:24 - 13:04 Team Support, Mentorship & Resources
13:05 - 14:31 The Fifth Value: Customer Experience
14:32 - 15:36 Why Core Values Matter
15:37 - 18:05 Joining the Franklin Team & Ideal Agent Traits
18:06 - 19:27 Building a Long-Term Career with the Team
19:28 - 22:41 What Surprises New Agents About the Team
22:42 - 23:13 Final Invitation & Thanks

Guest Information:

Sarah Savard, Host and Co-Owner – The Franklin Team

Carrie Bond, Guest and President - The Franklin Team

Links and Resources:

🌐 ⁠The Franklin Team⁠

 📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team

Next Steps:

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📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

🎙️In this episode of the Franklin Factor Podcast, guest Tiffiny Thrasher shares her inspiring transition from education and counseling into a thriving real estate career. She reflects on her rapid rise in the industry, growing from $3 million in production to an impressive $28 million this year. Tiffiny opens up about earning her real estate license during the pandemic, the challenges she faced along the way, and her specialized focus on 55+ communities. Drawing on her professional background, she explains how she builds meaningful, trust-based relationships with her clients. She also discusses the value of being part of a supportive real estate team, the importance of delivering highly personalized client care, and the powerful role consistent follow-ups and thoughtful client touchpoints play in long-term success. This episode delivers valuable insights for anyone considering a career in real estate or seeking to strengthen their client relationships.

What We Discuss:

00:00 - 00:57 Introduction to Tiffiny Thrasher

00:58 - 02:30 Tiffiny's Background and Career Shift

02:31 - 03:25 Getting the Real Estate License During COVID

03:26 - 06:47 Transition to Real Estate and Initial Challenges

06:48 - 08:17 First Listing Experience

08:18 - 11:42 Working with 55 and Up Clients

11:43 - 14:50 Overcoming Insecurities and Growth

14:51 - 17:59 Client Communication and Relationship Building

18:00 - 19:34 Using Counseling Skills in Real Estate

19:35 - 21:16 Crazy Client Stories

21:17 - 21:51 Assumptions and Infidelity

21:52 - 22:11 Navigating Emotional Home Sales

22:12 - 23:34 Market Realities and Pricing Strategies

23:35 - 25:56 Personal Stories and Client Relations

25:57 - 27:37 Programs for All Age Groups

27:38 - 28:05 Building Long-Term Client Relationships

28:06 - 32:04 Effective Client Follow-Up Strategies

32:05 - 38:52 The Importance of Team Support

38:53 - 39:57 Encouragement for Aspiring Agents

39:58 - 40:35 Conclusion and Contact Information

Guest Information:

Sarah Savard, Host and Co-Owner – The Franklin Team

Tiffiny Thrasher, Guest and Licensed Agent (Builder Division) - The Franklin Team

Links and Resources:

🌐 ⁠The Franklin Team⁠

 📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team

Next Steps:

🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.

⭐ Leave a Review: Share your thoughts and feedback.

📲 Follow Us: Connect with us on social media.

📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

🎙️In this episode of the Franklin Factor Podcast, co-host Danielle Weiss and Sarah Savard, co-owner of The Franklin Team, break down the essential role of a real estate agent’s sphere of influence (SOI) in building a thriving business. They define SOI as the network of people an agent knows and trusts, highlighting why it’s far more valuable than cold leads.

The episode walks listeners through practical ways to identify, organize, and grow their SOI—leveraging social media, utilizing CRM systems, and focusing on genuine, ongoing relationship-building. Danielle and Sarah also emphasize offering consistent value, staying authentic, and overcoming common fears like rejection or lack of confidence when reaching out to your network.

By the end, listeners are encouraged to adopt a service-driven, consistent approach to fully unlock the power of their SOI.

What We Discuss:

00:00 - 00:23 Introduction to the Franklin Factor Podcast

00:24 - 01:31 Understanding Sphere of Influence in Real Estate

01:32 - 02:17 Building and Utilizing Your Sphere of Influence

02:18 - 04:45 The Importance of Relationships Over Leads

04:46 - 12:45 Overcoming Challenges in Leveraging Your Sphere

12:46 - 18:52 Practical Steps to Organize and Expand Your Network

18:53 - 22:10 Using Social Media to Enhance Your Influence

22:11 - 22:34 The Importance of Consistency in Social Media

22:35 - 24:39 Engaging Content and Personal Stories

24:40 - 27:35 Mindset and Confidence in Reaching Out

27:36 - 29:31 Handling Existing Relationships and Competition

29:32 - 31:08 Turning Conversations into Clients

31:09 - 33:05 The Value of Authenticity and Consistency

33:06 - 36:18 Conclusion and Final Thoughts

Guest Information:

Sarah Savard, Host and Co-Owner – The Franklin Team

Danielle Weiss, Host and VP of Growth - The Franklin Team

Links and Resources:

🌐 ⁠The Franklin Team⁠

 📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team

Next Steps:

🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.

⭐ Leave a Review: Share your thoughts and feedback.

📲 Follow Us: Connect with us on social media.

📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

🎙️In this episode of the Franklin Factor Podcast, hosts Sarah Savard and Danielle Weiss dive into the advantages of the eXp brokerage. Sarah shares her family’s journey to joining eXp, highlighting the company’s impressive growth from 13,000 agents in 2018 to more than 90,000 just seven years later. They break down the key benefits of eXp’s model—revenue share, the ICON Award, and the strong culture of collaboration and support among agents. The hosts also discuss common misconceptions and challenges agents face when considering a move to eXp, offering guidance and personal experiences that underscore the brokerage’s value. Listeners are encouraged to reach out for more information or support in transitioning to eXp.

What We Discuss:

00:00 - 00:26 Welcome 

00:27 - 01:10 Discussing the Value of eXp

01:11 - 04:16 eXp's Growth and Market Presence

04:17 - 07:30 The Power of Collaboration at eXp

07:31 - 11:54 Understanding Revenue Share and Icon Award

11:55 - 14:41 The Journey to Joining eXp

14:42 - 17:30 Revenue Share Explained

17:31 - 18:28 The Benefits of Joining eXp Realty

18:29 - 18:45 Addressing Common Misconceptions

18:46 - 21:01 The Financial Advantages 

21:02 - 25:28 Recruitment and Overcoming Objections

25:29 - 28:44 Support and Resources 

28:45 - 32:32 The Tech-Driven Approach of eXp

32:33 - 34:53 Advice for Agents Considering a Switch

34:54 - 36:13 Final Thoughts and Contact Information

Guest Information:

Sarah Savard, Host and Co-Owner – The Franklin Team

Danielle Weiss, Host and VP of Growth - The Franklin Team

Links and Resources:

🌐 ⁠The Franklin Team⁠

 📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team

Next Steps:

🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.

⭐ Leave a Review: Share your thoughts and feedback.

📲 Follow Us: Connect with us on social media.

📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

🎙️In this episode of the Franklin Factor Podcast, host Sarah sits down with top-producing real estate agent Alex McCauley for an inside look at her open house strategy. Alex shares how she went from moving to Houston with zero connections to becoming a leading agent at eXp Realty—using open houses as her number one lead-generation tool.

She breaks down her detailed preparation process, how she approaches conversations with visitors, and the follow-up system that consistently converts walk-ins into long-term clients. Alex also highlights the importance of delivering value, building genuine relationships, and staying consistent to see real results.

The conversation dives into how she leverages social media to amplify her marketing and her commitment to continuous learning in a constantly evolving industry. Packed with practical, real-world advice, this episode is a must-listen for both new and seasoned agents looking to elevate their open house game and business strategy.

Alex McCauley contact information: 

https://www.alexandrameganhomes.com/

What We Discuss:

00:00 - 01:03  Introduction and Guest Welcome

01:04 - 04:14 Alex McCauley's Real Estate Journey

04:15  - 07:33 Mastering Open Houses: Strategies and Insights

07:34 - 11:52 The Importance of Consistency and Follow-Up

11:53 - 14:54 Building Relationships and Providing Value

14:55 - 19:59 Adapting and Overcoming Challenges

20:00 - 27:40 The Power of Open Houses in Real Estate

27:41 -28:04 Engaging Buyers with Open-Ended Questions

28:05 - 28:16 Gathering Information Through Personal Questions

28:17 - 28:35 The Importance of Non-House Related Connections

28:36 - 29:22 Effective Follow-Up Strategies

29:23 - 30:04 The Sign-In Process and Its Benefits

30:05 - 30:55 Utilizing Open Home Pro for Data Collection

30:56 - 31:36 Setting Up Custom Home Searches

31:37 - 32:21 The Power of Consistent Follow-Up

32:22 - 33:11 Handling Difficult Clients and Unexpected Success

33:12 - 33:35 The Seven-Step Follow-Up Process

33:36 - 37:20 Maximizing Open House Opportunities

37:21 - 37:48 The Value of Personal Touch in Follow-Ups

37:49 - 37:59 Memorable Open House Experiences

38:00 - 43.41 Final Thoughts and Contact Information

Guest Information:

Sarah Savard, Host and Co-Owner – The Franklin Team

Alex McCauley, Guest and Licensed Agent 

Links and Resources:

🌐 ⁠The Franklin Team⁠

 📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team

Next Steps:

🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.

⭐ Leave a Review: Share your thoughts and feedback.

📲 Follow Us: Connect with us on social media.

📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

🎙️In this episode of The Franklin Factor Podcast, Sarah Savard sits down with Beverly Bradley, a seasoned real estate professional with a remarkable background in new home sales. Beverly shares her inspiring journey — from growing up in a family of realtors to earning her licenses and building a thriving career in Orlando. Her path led her to David Weekley Homes, where she took on multiple leadership roles, including sales coach and corporate trainer.

Throughout the conversation, Beverly underscores the importance of continuous learning and adaptability in real estate. She offers insights on effective communication, consistency, and the growing impact of energy-efficient home design. Beverly also talks about the power of relationship-building — both with clients and fellow realtors — and her passion for mentoring new sales counselors. Her story is full of valuable lessons for anyone looking to grow and excel in the real estate industry.

00:00 - 00:39 Introduction and Guest Welcome

00:40 - 01:43 Beverly's Early Career in Real Estate

01:44 - 02:12 Transition to New Home Sales

02:13 -  02:37 Joining David Weekly Homes

02:38 - 03:16 Role as a Sales Coach and Trainer

03:17 - 08:56 Sales Training and Realtor Collaboration

08:57 - 12:45 Importance of Warranty and Customer Trust

12:46 - 19:26 Realtor Relationships and Sales Strategies

19:27 - 19:42 Personal Touch in Client Communication

19:43 - 20:22 Respecting Client's Time and Space

20:23 - 22:09 Building Long-Term Client Relationships

22:10 - 24:50 Changes in New Construction Over the Years

24:51 - 27:07 Energy Efficiency Innovations

27:08 - 31:31 Daily Habits for Sales Success

31:32 - 35:36 Advice for New Home Sales Counselors

35:37 - 35:57 Concluding Thoughts and Appreciation

Guest Information:

Sarah Savard, Host and Co-Owner – The Franklin Team

Beverly Bradley, Guest and Licensed Agent 

Links and Resources:

🌐 ⁠The Franklin Team⁠

 📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team

Next Steps:

🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.

⭐ Leave a Review: Share your thoughts and feedback.

📲 Follow Us: Connect with us on social media.

📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

🎙️In this episode of The Franklin Factor Podcast, host Danielle Weiss sits down with Brandon Hutnek, a listing specialist at The Franklin Team, to unpack the challenges and strategies shaping today’s real estate market.

Brandon reflects on his career journey, highlighting how analytical thinking paired with strong interpersonal skills set the stage for his success. He emphasizes the value of preparation, mastering market data, and building authentic client relationships.

Listeners will hear insights on structuring listing appointments, overcoming objections, and the value of consistent self-reflection and practice. Brandon also offers practical tips on adjusting to shifting market conditions and guiding sellers with clear, realistic expectations.

The conversation wraps up with a preview of future episodes, where Danielle and Brandon will tackle the most common seller objections agents face.

00:00 - 00:37 – Introduction & Guest Welcome
00:38 - 01:35 – Brandon’s Background & Career Journey
01:36 - 05:03 – Transition into Real Estate
05:04 - 06:52 - Key Skills for Successful Listings
06:53 - 07:53 – Adapting Communication Styles
07:54 - 11:57 – The Role of Self-Reflection & Growth
11:58- 16:27 – Preparing for Listing Appointments
16:28 - 17:06 – Building Rapport with Homeowners
17:07 - 17:29 – Touring the Home: Essential Steps
17:30 - 19:15 – Approaching the Pricing Conversation
19:16 - 20:08 – Managing Pricing Discrepancies
20:09 - 26:39 – Structuring an Effective Listing Appointment
26:40 - 28:52 – Addressing Common Seller Concerns
28:53 - 32:31 – Adjusting to Market Shifts
32:32 - 34:39 – Final Takeaways for Listing Agents

Guest Information:

Danielle Weiss, Host and VP of Growth - The Franklin Team

Brandon Hutnek, Guest and Licensed Agent (Builder Division) - The Franklin Team

Links and Resources:

🌐 ⁠The Franklin Team⁠

 📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team

Next Steps:

🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.

⭐ Leave a Review: Share your thoughts and feedback.

📲 Follow Us: Connect with us on social media.

📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

🎙️In this episode of the Franklin Factor Podcast, the hosts explore the builder programs that help drive over a thousand home sales each year. They begin with a look back at the company’s history, highlighting how founder Jimmy Franklin transitioned from realtor to forging impactful builder partnerships. The conversation centers on three key programs—the Seller’s Assistance Program, the Equity Unlock Program, and the Cash Offer Program—all created to help clients move seamlessly into new construction homes. They also touch on the Guaranteed Sale Program, which partners with agents to reduce the risk of failed transactions. The episode wraps with real-world success stories and practical advice for realtors on building their own value propositions through strategic partnerships with investors and builders.

What We Discuss:

00:00 - 00:44 Introduction and Overview

00:45 - 02:04 Background and History

02:05 - 02:25 Builder Programs Introduction

02:26 - 04:58 Seller's Assistance Program

04:59 - 10:31 Guaranteed Home Buyout Program

10:32 - 12:18 Equity Unlock Program

12:19 - 13:11 Understanding Price Reductions and Equity Returns

13:12 - 13:46 Introducing the Cash Offer Program

13:47 - 17:12 The Benefits of Cash Offers

17:13 - 20:57 Guaranteed Sale Program for Realtors

20:58 - 24:37 Success Stories and Testimonials

24:38 - 25:43 Creating Your Own Value Proposition

25:44 - 26:12 Final Thoughts

Guest Information:

Sarah Savard, Host and Co-Owner – The Franklin Team

Carrie Bond, Guest and President - The Franklin Team

Links and Resources:

🌐 ⁠The Franklin Team⁠

 📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team

Next Steps:

🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.

⭐ Leave a Review: Share your thoughts and feedback.

📲 Follow Us: Connect with us on social media.

📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

🎙️In this episode of the Franklin Factor Podcast, Sarah Savard sits down with special guest Carrie Bond to discuss the power of new construction in today’s real estate market. Together, they outline five key reasons why new construction creates major opportunities for agents: consistent inventory, strong builder relationships, scalability, market differentiation, and long-term value. The conversation dives into how agents can break into this space, from building relationships with builder sales reps to understanding the construction process. They also spotlight the Franklin Team’s own strategies and programs fueling their new construction division, including a guaranteed buyout program and dedicated marketing support. The episode closes with practical advice for agents: stay consistent, stay proactive, and invest in building lasting partnerships with builders.

>> CLICK HERE to get your free copy of our full list of Programs! <<

What We Discuss:

00:00 – 00:37 Welcome to Season Two

00:38 – 01:55 Houston’s New Construction Boom

01:56 – 02:44 Partnering with Builders

02:45 – 03:45 Defining Your Value Proposition

03:46 – 05:22 Why New Construction Matters

05:23 – 06:47 Building Relationships for Success

06:46 – 08:09 Leveraging and Scaling Your Business

08:10 – 10:08 Market Differentiation and Expertise

10:09 – 12:44 Long-Term Value in New Construction

12:45 – 16:28 Breaking into the New Construction Market

16:29 – 17:47  Finding Your Unique Value Proposition

17:48 – 22:47 What Builders Look for in an Agent

22:48 –  25:59 The Role of Agents in New Construction

26:00 – 31:43 Growing the Builder Division

31:44 – 33:12 Final Thoughts and Upcoming Episodes

Guest Information:

Sarah Savard, Host and Co-Owner – The Franklin Team

Carrie Bond, Guest and President - The Franklin Team

Links and Resources:

🌐 ⁠The Franklin Team⁠

 📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team

Next Steps:

🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.

⭐ Leave a Review: Share your thoughts and feedback.

📲 Follow Us: Connect with us on social media.

📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

🎙️In this episode of The Franklin Factor, host Danielle Weiss welcomes guest Carrie Bond, President of The Franklin Team, for a deep dive into the core practices that fuel success in real estate. Together, they unpack the essential habits that separate top producers from the rest—specifically focusing on time blocking, lead generation, and tracking key business metrics.

Carrie shares her proven approach to structuring the day with intention, making space for consistent lead-generating activity, and developing the discipline necessary to build a sustainable business. She and Danielle explore not only the technical aspects of these practices but also the mindset shifts required to stay focused and resilient in an ever-changing market.

Tune in now for a focused, energizing conversation filled with actionable insights to sharpen your real estate edge. Whether you're building your business or leveling up, this episode delivers the clarity and motivation to move forward with purpose.

What We Discuss

00:00 - 00:56 – Introduction and Podcast Overview

00:57 - 2:56 – The Importance of Time Blocking

02:55 - 4:16 – Benefits and Examples of Time Blocking

04:17 - 06:14 – Staying Consistent and Focused

06:15 - 12:48 – Prioritizing and Scheduling

12:49 - 15:31 – Continuous Learning and Growth

15:32 - 17:01 – Lead Generation Strategies

17:02 - 18:35 – Providing Value in Client Communication

18:36 - 20:10  – The Importance of Lead Generation

20:11 - 21:46 – Consistency and Persistence in Outreach

21:47 - 23:48 – Overcoming Fear in Lead Generation

23:49 - 26:03 – Leveraging ISA Teams for Lead Generation

26:04 - 32:59 – The Importance of Tracking in Real Estate

33:00 - 35:33 – Final Thoughts and Takeaways

Guest Information:

Danielle Weiss, Host and VP of Growth - The Franklin Team

Carrie Bond, Guest and President - The Franklin Team

Links and Resources:

🌐 ⁠The Franklin Team⁠

 📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team

Next Steps:

🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.

⭐ Leave a Review: Share your thoughts and feedback.

📲 Follow Us: Connect with us on social media.

📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!