In this episode, Mat shares his experience of how he won a new client with a $1.2M advertising budget without showing his portfolio or giving a sales pitch. The episode highlights the importance of listening to clients' needs and identifying their marketing problems to offer creative solutions that are tailored to their target audience.
Mat's experience proves that even as a one-man freelancer, it's possible to win big clients by demonstrating creativity, expertise, and a deep understanding of the client's needs. Instead of boasting about his qualifications, Mat listened attentively to the client's needs and frustrations, which helped him offer a creative solution that met their needs.