The Freight Coach Podcast

How much are poor trailer visibility and minor backing incidents really costing your fleet each year? Today, RoadLites' founder Angie Twardawa joins us to share how she turned one of the most overlooked safety gaps in trucking into a real-world solution for fleets and how their company is collaborating with insurers, regulators, and fleets to redefine safety standards across the industry!

If you care about fleet visibility, driver safety, and operational efficiency, this conversation is worth tuning into!

Connect with Angie

• Website: https://www.roadlites.com/
• LinkedIn: https://www.linkedin.com/in/angie-twardawa-1a33b0147/ / https://www.linkedin.com/company/roadlites/
• Email: [email protected]

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Learn how truck parking could actually transform driver productivity, fleet efficiency, and even port operations by listening to the last part of the 2025 IANA conference episode with Reed Loustalot of Truck Parking Club!

Reed covers how they deal with one of the biggest pain points in logistics, reliable and scalable truck parking, and the marketplace that connects drivers and property owners, while cutting down on costly port storage fees and wasted time hunting for spots.

From authentic, driver-focused content and event outreach to the bold brand that stands out at every show, their strategy is all about connection, credibility, and consistency. Don't miss this conversation to discover how industry events like IANA can fuel your learning curve in intermodal freight, AI, and digital standardization, and help you stay ahead of where the industry's going next!

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

What would happen if your freight data got hacked before your trucks even hit the road? In this episode, NMFTA's Joe Ohr digs into how cybersecurity threats are evolving fast across freight and supply chains, from stolen tequila loads rerouted through digital trickery to insider risks hiding in forgotten system logins!

We talk about why cyber protection isn't just an IT problem anymore, but also a business survival issue, how AI is changing the game for detecting and responding to cyberattacks, and the upcoming NMFTA Cybersecurity Conference in Austin, a must-attend event where industry leaders share practical defense strategies, run hands-on tabletop exercises, and build real plans companies can use immediately.

Cyber threats are only getting smarter, and if you're not training, auditing access, and collaborating with others in the industry, you're already behind, so keep tuning in to our conversation!

About Joe Ohr

Joe Ohr has more than two decades of experience in technical operations, customer success management, customer support, and product support.

Currently serving as the Chief Operating Officer for the National Motor Freight Traffic Association, Inc. (NMFTA)™, he plays a pivotal role in helping to advance the industry through digitization, classification, and cybersecurity.

Prior to Ohr's role at NMFTA, he served as in numerous engineering and operations positions at Qualcomm and Eaton, and most recently held the position of Senior Vice President of Operations/Customer Experience at Omnitracs.

Throughout his career, Ohr has provided strategic guidance, vision, and a roadmap for addressing long-term customer challenges. He has played a key role in accelerating revenue growth and has collaborated closely with IT, product, and engineering teams to foster stronger partnerships with strategic customers and peers. Additionally, Ohr has overseen post sales customer support and service teams, as well as operations, managing a workforce of over 400 individuals.

He holds multiple certifications such as CCNA from Cisco and MCSE from Microsoft and earned his Bachelor of Science in Education from the Ohio State University. Due to his contributions to the industry, he earned a spot in the Inner Circle in 2015 and 2018 from Qualcomm and Omnitracs.

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Drive your sales and marketing strategy into growth by listening to this episode with our returning guest, RJ Finnegan of SPI Logistics!

RJ explains why aligning sales and marketing isn't optional anymore, it's the key to building stronger brands, deeper customer trust, and higher conversion rates, how authentic content and personal branding help sales reps stand out in crowded markets, and why engagement quality beats follower count every time.

We also get into bootstrapping smart: using AI to stay lean, protect cash flow, and grow sustainably without burning out your team. If you're trying to blend sales, marketing, and AI to scale your business the right way, you must tune in to this one!

Connect with RJ

LinkedIn: https://www.linkedin.com/in/rjfinnegan/ / https://www.linkedin.com/company/spilogistics/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How do you turn a freight brokerage's operational chaos into excellence and customer confidence? Let's hear from Dave Gutierrez of OLIMP Warehousing, sharing how his team delivers flexible, on-demand storage solutions that help brokers handle rejected loads, missed appointments, and tight delivery windows without breaking a sweat!

We delve into building lasting trust through proactive communication, how rigorous warehouse vetting keeps freight safe, and why embracing complex "ugly freight" can actually give brokers a massive competitive edge in the business!

About Dave Gutierrez

Dave is a twenty-year veteran of the logistics business, both as a broker and as a shipper. He has a super-useful BA in creative writing from the University of Illinois and an ostensibly more relevant MBA from Loyola Chicago to go with it. Currently he is the Vice President and Sales at OLIMP Warehousing, a provider of flexible on-demand warehousing solutions. He lives in the suburbs of Chicago with his family--wife, two excellent children, and two badly behaved labrador retrievers.

Connect with Dave

• Website: https://olimpwarehousing.com/
• LinkedIn: https://www.linkedin.com/in/davegutierrez-transportation/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

In this episode, Revenova's Danielle Chaffin joins us to break down what smart AI adoption really looks like in the freight industry!

We talk about finding the balance between automating the tedious stuff and protecting the human relationships that keep this business moving, their AI agent, Artemis, which handles load building, check calls, and document requests, all without losing that personal touch that defines great service, and how automation can eliminate wasted time, streamline operations, and scale your business before you hit a breaking point.

If you're trying to figure out how to grow without losing what makes your business human, this one's packed with real-world insights on tech, teamwork, and staying competitive as AI reshapes logistics!

About Danielle Chaffin

Danielle is a third-generation trucking professional and Senior Sales Engineer at Revenova, where she turns complex logistics challenges into streamlined, scalable solutions. With a background that spans freight brokerage, social work, and sales, Danielle brings a rare combination of grit, empathy, and systems thinking to the transportation industry. Danielle has spent six years at Revenova designing strategic customer journeys, building the Revenova Learning Center, and bridging the often-overlooked gap between operational tech and the people who use it. Raised on trucking stories told from the driver's seat—thanks to her dad and grandpa—Danielle approaches logistics with reverence, creativity, and an eye for impact.

Connect with Danielle

• Email: [email protected]
• LinkedIn: https://www.linkedin.com/in/maybedanielleee/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How are you tracking payments in your business? Are you confident your cash flow systems protect you from delays, fraud, or double brokering? Tune in today with our guests, Cristina Belaval of Freight Collection Solutions Law Group and Janie Mae Howerton of Profit 4 Growth!

Cristina and Janie Mae break down best practices for payment collection, why early intervention is the key to keeping your transportation business healthy, using AR Aging Detail Reports, QuickBooks, and TMS systems to stay on top of receivables, plus when and how to step in with calls, documentation, and attorney support if payments stretch past 60-90 days.

We also discuss fraud prevention, from spotting red flags in load documentation to checking broker bonds, how contracts can protect your business assets, options for small carriers, such as working with collection companies or local small claims courts, and the significance of monthly legal consultations.

At the end of the day, running a freight business means wearing the CEO hat, managing cash flow, protecting assets, and understanding that we run the economy, so we deserve to get paid for the work we do. Stay tuned!

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Dive in as we've got Lone Cypress Logistics' founder, Jason McArthur, joining the show to tell us what it really takes to grow a freight brokerage into a thriving logistics team!

Jason breaks down how his company has built its foundation around premium temp-controlled freight and the philosophy behind it, what makes their white glove service different, everything from consulting on load planning and drop sequencing to ensuring pre-cooled, washed trailers for food shipments, their shipper-side experience that gives them an edge, and how their sales strategy has evolved in a post-COVID world where phone calls don't get answered like they used to.

From building strong carrier relationships to refining operations through clear communication and support staff alignment, Jason proves that focusing on relationships, process discipline, and consistent execution is how you win long-term in freight!

Connect with Jason

• Website: https://www.lonecypresslogistics.com/
• Email: [email protected] / [email protected]

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Find out what it really takes to build lasting partnerships in freight and how brokers and carriers can move beyond the transactional mindset in this episode with our returning guest, Dan Lindsey of Broker-Carrier Summit!

Dan shares how they're changing the game by creating real face-to-face connections that drive millions in contracted freight, not just theory, but results.

We talk about shifting the industry from a "someone has to lose" mentality to building true partnerships where brokers treat carriers like customers and vice versa, how technology fits into the equation—not as a replacement for trust, but as a tool to support it—and why the future of freight depends on balancing automation with human relationships!

Broker-Carrier Summit Orlando Registration: https://bcsfreightnetwork.com/ / https://bit.ly/bcs-orlando

About Dan Lindsey

Dan has been in the logistics industry since 2001 when he began working the preload shift for UPS. Since then, he has worked as a freight broker, operations manager, and business development leader in multiple segments of the industry. His commitment to "doing business the right way" led him to launch Linkage Logistics in March of 2020. Dan is also the driving force behind the Broker-Carrier Summit. Since his focus has always been on establishing deep, mutually agreeable partnerships, his hope is that closer cooperation between brokers and carriers will become the new normal in our industry.

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How serious is the cargo theft crisis, and what real solutions are available today? How do we solve the connectivity challenges in freight tech, and why are APIs critical to the future of logistics?

Listen to our guests from the 2025 IANA Conference, Curtis Spencer of Bloodhound Tracking Device and Keith Peterson of NMFTA, as we dive into cargo security, advanced tracking systems, the market transformation that's happening right now in freight, the mission of the Digital Standards Development Council (DSDC), and their push to create common API language across carriers, shippers, 3PLs, and technology providers.

• Curtis' Website: https://btdtracker.com/
• Keith's Website: https://nmfta.org/ / https://dsdc.nmfta.org/home

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/