The Freight Coach Podcast

Today, we've got Amadou Kane of VicOne live from Austin, TX, at the NMFTA Cybersecurity Conference to talk about the real risks facing transportation, from hackers targeting ELDs and Class 8 trucks to supply chain vulnerabilities that could disrupt the entire freight network!

We dive into how attackers manipulate GPS data, hijack vehicle controls, and even exploit EV chargers to threaten infrastructure, how fleets can fight back with onboard intrusion detection systems, real-time monitoring, and tighter OEM and supplier vetting through Software Bills of Materials (SBOMs), why vehicle security isn't just IT security, how cost-cutting at the OEM level creates risk, and what proactive measures the industry must take to protect drivers, assets, and national security!

About Amadou Kane

Amadou Kane is a Sr. Solution Engineer and the North America Technical Lead at VicOne. With extensive experience in the automotive industry, previously spearheaded Wistron NeWeb's V2X programs in North America and served as the Automotive Business Development Manager, specializing in connectivity and ADAS. Amadou brings a wealth of expertise in developing innovative solutions to address the evolving challenges in automotive technology. He holds a Bachelor of Electrical Engineering and a Master's of Electrical and Computer Engineering, as well as an MBA from the University of Detroit Mercy.

Connect with Amadou

• Website: https://vicone.com/
• LinkedIn: https://www.linkedin.com/in/amadoukn/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

What really drives long-term growth? Chasing revenue or creating real value? Anthony Petitte is back for the last episode of this week to share how founders can scale smarter by focusing on sustainable value creation!

We talk about building a growth playbook that prioritizes operational discipline, high-quality revenue, and customer diversification. Anthony also explains why founders should start with smaller customers, refine their processes, and avoid overcapitalization traps that can erode control and focus. Lastly, he explores how channel partnerships, data-driven strategies, and clarity in leadership identity can distinguish the good from the great!

Connect with Anthony

• Website: https://anthonypetitte.com/
• LinkedIn: https://www.linkedin.com/in/anthonypetitte/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

In this episode, Wendy Buckley of STARS HazMat Consulting breaks down the realities of hazmat freight compliance and risk management!

We talk about why most companies don't realize their insurance excludes key hazmat activities like storage or transport and how that mistake alone can shut you down, how hands-on, customized training and concise SOPs are what actually protect your team, the essential role of regular internal and third-party audits, and how proper commodity identification can prevent dangerous storage scenarios (like lithium batteries stacked next to paper rolls).

If you're moving or brokering hazmat freight, investing in expert guidance, tailored training, and updated insurance coverage isn't optional—it's how you keep your business alive and compliant in a zero-tolerance industry!

About Wendy Buckley

With 28 years of hands-on experience in hazardous materials transportation, compliance, and safety, Wendy helps companies navigate the complexities of hazmat regulations while ensuring their operations remain efficient, safe, and profitable.

As the founder and owner of STARS HazMat Consulting for 13 years, she partnered with shippers, carriers, warehouses, and 3PLs to create customized compliance strategies that protect people, property, and profit. Her approach is simple yet impactful: turn regulatory challenges into opportunities for operational excellence and growth.

Connect with Wendy

• Website: https://starshazmat.com/
• LinkedIn: https://www.linkedin.com/in/wendy-buckley-48304223/
• Email: [email protected]

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How secure is your trucking operation against cyberattacks? Are you confident your team could spot a phishing email or fake shipper domain before it costs you thousands? Today, listen to cybersecurity expert Melanie Padron speaking about the growing threat landscape in transportation!

We discuss why small and mid-sized carriers are prime targets, often hit hardest because they lack dedicated security resources, how AI-powered tools are helping companies stay ahead of evolving cyber risks, and practical solutions: employee training, incident response plans, vendor vetting, and partnering with cybersecurity professionals who understand trucking operations.

The key message? "Trust but verify." As National Cybersecurity Awareness Month reminds us, education and consistency are your best defense. Whether you run one truck or a 500-unit fleet, acquire strategies from this episode to secure your business and protect the future of the industry.

About Melanie Padron

Melanie Padron is a risk management expert and cybersecurity speaker who has made it her mission to protect trucking companies from cyber threats. She's been right there in the trenches when ransomware attacks hit, helping pick up the pieces after systems are encrypted and ransom demands arrive. After spending over 20 years in the insurance industry helping businesses recover from disasters, Melanie has shifted her focus to something she's even more passionate about: stopping those disasters from happening in the first place through proactive cybersecurity.

Her connection to trucking is personal. Growing up working in her family's convenience stores, she watched the steady stream of trucks that kept their gas tanks filled and shelves stocked. Her uncle and aunt were owner-operators who crossed the country delivering freight, giving her firsthand insight into the dedication and sacrifice required to build a trucking business.

Working with veteran-owned IT Architeks, Melanie helps trucking leaders secure their fleets and leverage AI to become more efficient and profitable. Her approach is simple: when trucking companies truly understand their risk, real protection begins. One company at a time, she's working to build cyber resilience in the trucking industry.

Connect with Melanie

• Website: https://www.itarchiteks.com/
• LinkedIn: https://www.linkedin.com/in/melanie-padron/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Prepare for the freight market shift in 2026 and be ready to pivot when contracts tighten and rates stagnate by listening to our topics today!

In this episode, you'll learn why focusing on the spot market instead of long-term RFPs will give brokers the flexibility to thrive through the coming changes, how to price in real time and protect your margins, and how automation and AI are reshaping broker operations.

On the regulatory side, I cover the growing crackdown on non-domiciled CDL issuance and the safety fallout from illegal operators running unregistered trucks. States like California and Kentucky are tightening compliance, exposing just how deep the enforcement issues go.

Resources / References

• https://cdllife.com/2025/driver-without-cdl-driving-for-illegal-company-placed-on-ice-detainer-for-fatal-us-20-crash/
• https://www.ttnews.com/articles/california-fmcsa-elp-refute
• https://www.ttnews.com/articles/states-action-non-domiciled

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How do you stay "patiently aggressive" when the freight market keeps throwing curveballs? What's the right balance between playing offense and protecting your cash flow? In this episode, James Currier is back to discuss how the smartest players in the freight game are moving right now, expanding into new services like dedicated haul and final mile, locking in smart contracts instead of chasing spot rates, and seizing M&A opportunities while others retreat.

We dig into why financial discipline, detailed P&L reviews, and strong vendor relationships are the real game-changers in today's volatile market. From navigating tariffs and rising insurance costs to understanding when to buy, refinance, or wait, you shouldn't miss this conversation on strategy, resilience, and growth for carriers and fleets who are ready to win!

About James Currier

James Currier is the Chief Revenue Officer at Finloc USA, where James leads the sales team across the country in a relentless pursuit for increased market share in the equipment finance field. After starting his professional career as a Business Analyst in the healthcare field, James came to realize that his passions were best suited to dealing with people and organizations aiming for growth. After a two year contract was completed with Fraser & Interior Health Authorities in British Columbia, a career change ensued and James has not looked back since. Combining the analytical fundamentals learned in healthcare and a natural gravitation towards people and business development, James has thrived in a sales career since 2012, leading, managing, and training dozens of people over the past several years.

Subsequent to the completion of a >$400MM acquisition at his previous company, James made the jump to Finloc where he was first tasked with hiring and redeveloping the Ontario, Canada market. James was then assigned to manage the US division for Finloc as a player/coach, originating new asset-based financing opportunities and finding, attracting, and training new talent.

James has worked in an exceptionally diverse range of roles since the age of 15, starting as a minor hockey league referee. His openness to new experience has allowed James to experience positions as a head of high-profile security, high-adventure whitewater rafter guide, Corporal in the Canadian Armed Forces Infantry Reserve, business analyst, VIP/Private security operative, personal support worker, guitar teacher, and sales leader.

As a well-versed hobbyist who enjoys learning and new experiences, James enjoys coaching/playing/watching hockey, swimming, guitar, hunting, fly fishing, boating/canoeing, cycling, hiking, woodworking, motorcycling, reading, DIY projects, and evening walks with his wife, 2 boys, and golden retriever.

Connect with James

• LinkedIn: https://www.linkedin.com/in/james-currier-clfp-232b0842/?originalSubdomain=ca
• Email: [email protected]

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Sean Smith is back for another discussion, and today, he talks about building a trusted network and keeping your freight secure in a market full of fraud, fake carriers, and last-minute chaos!

Sean breaks down why a strong, relationship-driven carrier strategy is the best defense against fraud and service failures, moving 85% of his freight through a core group of trusted carriers, how tools like RMIS and private load boards automate vetting, boost efficiency, and keep trusted carriers in the circle, while we're recognizing the fact that technology alone can't beat fraud, and how carrier segmentation, automation, and transparency tools help brokers scale without losing control or quality!

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Today, you'll hear Brad Reinhardt speaking about why networking and relationship-building are the ultimate game changers in transportation and logistics!

Brad digs into how he went from cold calls to cultivating connections that actually move the needle for business growth, how the LTNA (Logistics & Transportation Networking Association) is redefining industry relationships through no-cost membership, volunteer-led clubs, and intimate, high-value events, how smaller, focused conferences deliver way better ROI than massive expos, and why mixing human connection with smart automation is the real winning strategy in today's market!

Connect with Brad

• Website: https://ltna.org/ / https://troops2logistics.org/
• Conference Registration: https://www.zeffy.com/ticketing/2025-ltna-103rd-national-conference

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Are we finally seeing a freight market rebound, or just another seasonal head fake? Listen to this episode to hear what's really happening in the truckload market right now, what drives the latest spot rates and freight volumes, the real opportunities for sales reps in the current market, why patience and strong customer relationships matter more than chasing every headline, and how freight theft is forcing carriers and brokers to tighten their security game!

The bottom line? Stay disciplined, compliant, and focus on value. The freight market's not crashing; it's recalibrating!

References / Resources

• https://www.ttnews.com/articles/atri-cargo-theft-2025
• https://www.freightwaves.com/news/cass-reports-tl-bounce-recovery-timeline-still-uncertain
• https://www.overdriveonline.com/regulations/article/15769240/nondomiciled-drivers-a-nuclear-verdict-waiting-to-happen-attorneys-legal-alert

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

In this episode, Hunter Landreth from KCH Transportation talks about striking the perfect balance between automation and relationships in logistics and maintaining the human touch in freight through tech innovation!

Learn how KCH uses AI to handle routine inbound calls and emails, drive scalable growth, improve alignment, their transparent and no-negotiation pricing strategy that builds trust over time, their proactive approach to adapting in a soft market, and why 85% of their freight still moves with core carriers!

Connect with Hunter

• Website: https://kchtrans.com/
• Email: [email protected]

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/