The Freight Coach Podcast

Tune in to this episode with GenLogs' CEO Ryan Joyce and his freight intelligence platform fighting fraud within the transportation industry!

Ryan discusses the critical need to collaborate with trustworthy carriers, how Genlogs addresses industry issues through proprietary technology and data sources, its new features such as intermodal insights and LTL flagging, and the significance of better vetting processes!

Connect with Ryan

• Website: https://www.genlogs.io/
• Book a Live Demo with GenLogs: https://calendly.com/d/cqcb-qsc-sw7

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Greenscreens | https://brokers.greenscreens.ai/partnership/chris-jolly
• Revenova | https://revenova.com/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Cody Koehler is back to give us his overview of the current challenges and trends within the produce freight market!

Cody highlights the potential impacts of tariffs and external factors, such as the housing market and interest rates, on freight cycles while emphasizing the importance of maintaining strong customer and carrier relationships through persistent business development efforts and focusing on monitoring weather conditions, tracking request-for-proposal cycles, and refining contingency strategies to ensure resilience against unexpected disruptions in the market!

About Cody Koehler

Cody is a 21-year veteran in supply chain/logistics. He has done just about everything in this industry minus holding his CDL (he did drive a yard dog though). In his current role, he oversees the sales and marketing teams for A&Z trucking, a 20-year old brokerage that specializes in produce and reefer freight, as well as cold storage and cross docking.

Connect with Cody

• LinkedIn: https://www.linkedin.com/in/cody-koehler-1a922b162/
• Website: https://aandztrucking.com/
• Twitter: [email protected]

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Greenscreens | https://brokers.greenscreens.ai/partnership/chris-jolly
• Revenova | https://revenova.com/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Today, we'll explore the evolving industry of nearshoring in Central and South America, the significance of a bilingual workforce, and the urgency of adapting to market trends with our returning guest, Mia Mazal!

This discussion with Mia outlines the rising demand for specialized roles, the importance of creating business growth plans, the necessity of maintaining human connections in business interactions, the potential for bilingual recruiters, and the value of providing exceptional products and services!

About Mia Mazal

Mia Mazal, Business Development and Partnership Manager at Sworkz, fosters relationships and drives growth through Talent-as-a-Service solutions. She is passionate about helping companies access and retain bilingual talent, with a focus on logistics and transportation.

Connect with Mia

• Website: https://sworkzgroup.com/
• Mia's LinkedIn: https://www.linkedin.com/in/miamazalsworkz/
• Sworkz's LinkedIn: https://www.linkedin.com/company/sworkz/
• Email: [email protected]

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Greenscreens | https://brokers.greenscreens.ai/partnership/chris-jolly
• Revenova | https://revenova.com/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Today, let's delve into Dr. James Kenny's extensive marketing, finance, and sales background within the transportation business!

Jim focuses on establishing robust sales systems, keeping consistent and repeatable behaviors within the sales process, addressing business needs over personal rapport, the challenges of maintaining discipline in sales practices, and concentrating on output metrics!

To register for the 2025 TIA Sales Success Summit, go to https://shorturl.at/ONQc4!

About Dr. James Kenny

Dr. Kenny taught and researched Strategic Marketing, Professional Selling, Sales Management, and Third-party Logistics. During his twenty-five years at Western Illinois University, he was nominated for Teacher of the Year fourteen times and won three times. He also received the Provost's Award for Teaching Excellence. Additionally, Dr. Kenny has won two Faculty Excellence awards. He has published and presented papers in strategic planning, transportation brokerage, sales management, and professional selling.

He earned his Ph.D. from Oklahoma State University. He was a four time recipient of the McAlister Scottish Fellowship for doctoral students. He completed his academic career by winning the American Marketing Association Doctoral Consortium Fellowship at Harvard University.

Professionally, Dr. Kenny has supplied consulting services to over 180 firms (Logistics, Private Equity, Software, Insurance, and Financial Services) and trade associations nationwide. A sample of his client list includes UPS Worldwide, FedEx, Trinity Logistics, Allen Lund Company, Landstar, TransCore DAT, Total Quality Logistics, McKinsey & Co., and AT Kearney.

Dr. Kenny has served on the Board of Directors of the Warehouse Education Research Council (WERC). He won the 2001 President's Service Award from the Certified Professional Insurance Association (CPIA) for his Marketing Audit Program and the 1996 Outstanding Service Award from the Transportation Intermediaries Association (TIA) for his Consultative Sales Program. Professor Kenny was presented with the 2010 Horizon Award for lifetime service to the Transportation Intermediaries Association (TIA).

Connect with Dr. James

• LinkedIn: https://www.linkedin.com/in/james-kenny-0a54558/
• TIA Education: https://news.tianet.org/tiaire-courses/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Greenscreens | https://brokers.greenscreens.ai/partnership/chris-jolly
• Revenova | https://revenova.com/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Today, we'll all learn from Jim Becker's almost three decades of experience in the logistics industry! Jim emphasizes the pivotal role of people in business, highlighting how integrity and effective leadership have been foundational to his success, the significance of maintaining a positive perspective and serving others, the challenges of the freight industry's cyclical nature, and how embracing both good and bad experiences can lead to valuable lessons!

About Jim Becker

Jim Becker is the founder and CEO of Becker Logistics LLC. After receiving a certificate in mergers and acquisitions from the University of Chicago Booth and studying leadership and organizational behaviorism at Northwestern University, he entered the logistics world in 1991 as an LTL coordinator. From 1995 to 1997, he was a purchasing manager with Norix Group, where he managed and maintained inventory levels for the manufacturing department. He started Becker Logistics, LLC in 1997.

Jim serves on the boards of the Monroe Institute and Astrotech Corporation, focusing on strategic market growth and expansion, scaling and business process improvements, along with public speaking and corporate strategic skills. He also serves as a chairman of the Membership Committee for the Transportation Intermediaries Association (TIA) and as an executive advisory committee member of McLeod Software and is a creator of Jenna's Foundation.

Jim has learned to focus on the "journey" of life. His purpose is to help people become a better version of themselves, live life without regrets, feel empowered and act confidently. Jim's motto is: "If nothing changes, nothing changes."

Connect with Jim

• Website: https://beckerlogistics.com/
• Email: [email protected]
• LinkedIn: https://www.linkedin.com/in/jimbeckerjfb/
• Instagram: https://www.instagram.com/jimbeckerjfb/ / https://www.instagram.com/beckerlogistics/
• YouTube: https://www.youtube.com/@Becker_Logistics
• Facebook: https://www.facebook.com/JimBeckerJFB/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Greenscreens | https://brokers.greenscreens.ai/partnership/chris-jolly
• Revenova | https://revenova.com/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Welcome to another week of sharing insights with industry experts. Today, we've got Jon Cooper of SPI Logistics with his extensive journey in the transportation business!

Jon highlights the advantages of SPI Logistics for agents, effective business development strategies, relationship-building, customer appreciation in driving growth, recognizing rejection as part of the sales process, and the value of continuous improvement and learning in achieving success!

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Greenscreens | https://brokers.greenscreens.ai/partnership/chris-jolly
• Revenova | https://revenova.com/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Sean Smith is back for more financial management strategies and accounting insights!

Today, Sean highlights the complexities of accounting within freight brokerage, the importance of hiring a professional accountant who will conduct regular financial reviews and maintain clean books for sustainable growth, and tracking expenses and aligning costs with revenue while being attentive to minor recurring expenses. Unpack more by tuning in to this episode!

About Sean Smith

Sean Smith, VP of Product at Denim, has spent 10 years building and scaling products in the financial services and logistics industries. While leading Product at Denim, he has pioneered new capabilities for the factoring space including risk automation and pricing. Sean has also led work on our client dashboard, job management and collaboration that have revolutionized the process and workflow for broker clients looking to save time on back office operations. He excels at combining his passion for technology with the ability to drive impact on a balance sheet.

Connect with Sean

• Website: https://www.denim.com/
• LinkedIn: https://www.linkedin.com/in/smithseanp/
• Twitter (X): https://x.com/smithseanp

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Greenscreens | https://brokers.greenscreens.ai/partnership/chris-jolly
• Revenova | https://revenova.com/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

From fluctuating business conditions in 2023 to optimism in 2025, Anes Balic provides insights into the trucking industry's current state!

In this episode, he emphasizes balancing direct freight and broker relationships, the necessity of organizational efficiency in operations, safety, and compliance, carriers' challenges in navigating spot markets, profit-sharing complexities, driver recruitment, and the intense competition within freight bidding and pricing!

Connect with Anes

• Website: https://balictransportinc.com/
• LinkedIn: https://www.linkedin.com/in/anes-b-02774b241/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Greenscreens | https://brokers.greenscreens.ai/partnership/chris-jolly
• Revenova | https://revenova.com/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Today, Curtis Garrett speaks about the intricacies of LTL pricing and operations!

Curtis shares his journey and current ventures in the freight industry, his goal in providing training, content, and live events to help others navigate the complexities of LTL logistics, industry challenges, and the value of specialized knowledge in the evolving LTL landscape. Tune in to acquire more from this conversation!

About Curtis Garrett

Curtis has spent his entire career growing up in LTL.

From 2007 until 2011 - he worked in dock, P&D and linehaul operations at ODFL. Curtis also spent time in W&I and pricing/yield, with a 5 year tenure (2011-2016).

From 2016 until early 2024, Curtis led LTL services at three different 3PL providers, specializing in pricing, building carrier relationships, and delivering elevated service at lower costs for shippers.

In 2023, Curtis launched Understand LTL (ULTL), a first mover in building community within the industry via courses, content, live trainings and mastermind events where industry leaders and learners gather to teach, discuss, and network. ULTL has seen more than 120 LTL professionals attend live events in small, intimate groups which foster conversational sessions vs sitting in the crowd listening like at larger freight conferences.

rateHero was born in 2024, with the goal of streamlining LTL by way of building better solutions aimed at the pricing interaction, bill of lading, invoice verification, and reporting set. rateHero also offers consultative services, helping shippers and 3PLs build out more efficient internal LTL "machines" to better serve their customers.

Curtis also co-founded ShipTest, a first of it's kind LTL routing verification product which tells its users which LTL carriers are viable options for their shipments based on factors such as location, vendor preferred routing guidelines, holiday closure schedules, terminal closures due to weather, and carrier Do Not Service lists.

Connect with Curtis

• Website: https://www.ratehero.io/
• Understand LTL: https://www.ratehero.io/ultl

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Greenscreens | https://brokers.greenscreens.ai/partnership/chris-jolly
• Revenova | https://revenova.com/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Today's episode is live from the studio with Connor Meeuwsen of Canyon Group Logistics!

Join Connor as he shares his entrepreneurial journey from military service to the logistics industry, the challenges of lead qualification, the significance of vetting carriers, effective business development strategies, niche specialization, personal growth, and maintaining personal well-being as fundamental to business success!

About Connor Meeuwsen

Originally from Metro Detroit, Michigan, Connor is the co-founder of Canyon Group Logistics, a freight brokerage firm expanding as an agency that began in 2019 in Tempe, AZ. He is a USAF Veteran and started CGL with no prior experience shortly after completing active duty.

One of their main specialties is transporting horticulture and agriculture products. Within the last few years, they expanded into the LTL sector and began operating with in-house/proprietary build systems. They bootstrapped the entire business without outside lending - cleaned college apartments and painted houses and commercial space to fund their start/progression. Now, they've grown to a team of 5.

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Greenscreens | https://brokers.greenscreens.ai/partnership/chris-jolly
• Revenova | https://revenova.com/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/