Join us today in a fireside chat with Paul Sculthorpe, Head of PMO at Baxi Heating UK, to talk about program management & project management, and the benefits of having a formal PMO structure in place could benefit a manufacturing company.

We discussed the many aspects of project or program managers and their impact of the organisation, the benefit of having them but also the diverse areas they cover in the business. What is a common misconception is that PMO only deal with projects. But PM's also manage risk, change management and risk. It's a varied role that also involves receiving & giving training!

Of course we talked about methodology, project management principles and other technical points.

Listen in and share with us your comments.

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Online courses, what are they? Should you make use of them? Should you create your own?

The simple answer is YES!

Learning and development training courses improve employee retention

Online courses enable scaling up recruitment efforts and on boarding

Manage and improve the customer experience between your clients and you

Other benefits include assured quality, personalised to the organisation, consistent in the delivery

But also, creating & selling online courses is also a good business model.

Lisa Listama started her company Sparkle E-Learning after having worked for the government. She has a lot of self-taught knowledge and experience in the industry. Join us discussing these points with Lisa.

Sales process? Sales & Marketing Funnel? Marketing process? What are these terms?

Well, they are basically the same, just different names depending on your perspective. In very short, the funnel is how you transition prospects to clients by using sales and marketing techniques.

Listen to this week's episode to find out more about what a funnel is, the challenges, what content is required when, how you can structure it with a CRM, and more importantly, whether you need to formalise the process or not!

Don't forget to hit the like button and subscribe so that you always get the latest tips, tools and techniques from The Front Line Sales & Marketing Podcast

Paul Harrison, partner & Digital Marketing Advisor & business owner at Zib Digital & Magic Hand Carwash, is our guest star today!

We talked a lot of customers, marketing, attribution, & other topics, but we feel the best parts were when we discussed the "truths" about marketing! There are many things we can talk about & many things we can discuss for hours. A couple of stand outs:

- Customers need to always be told the truth

- Customer expectations need to be managed

- The good consultants need to clean up a lot after other "less than desirable" consultants

Join us & listen to this episode with Paul as we discussed what business owners should be doing, or focusing on when it comes to their digital media strategy & social media strategy.

This valuable insight comes from a professional who runs 2 businesses (car wash and marketing agency), has spent many years working with corporate but is now focused on SMB, & someone who is formally trained in Marketing.

Follow us on Social Media & subscribe to our channels. The video will be up on our YouTube in a couple of weeks

Another fireside conversation from The Front Line. This time we introduce a new member of Relevate Consulting,Casper.

Casper is his nickname. His real name is Hung Ly. Casper is Vietnamese & he shares with us his path from school, to university, to working at Relevate Consulting.

We also discuss every day issues like the need (or lack thereof) for formal education in business. Have a listen, join us. 

Let us know what you would like us to discuss next time

We're trying something new, to try and switch things up a little, this week we basically got together on Zoom and recording a quick session where we talk about the podcast, our results, why we do what we do, a little of everything.

As always, we're open to feedback so please do let us know what you think. Also, let us know if you want to discuss anything on our show, that you are welcome to join as a guest.

Have a good week everyone

What are the different definitions used in Digital Transformation & what are the main benefits?

In this episode, Floris Blok lays out the different definition used in #DigitalTransformation. He also discusses the basics of #DX & how to start a DX program, even if you are a SMB.

As much as #Tech can enable #transformation, it is still more important to focus on having the right #culture in place before attempting a transformation. That is why it is almost always necessary to start a #CulturalTransformation before changing processes or implementing new technologies. That is why Floris mentions the #LearningEcosystem developed by Transform Partners.

Listen to this episode to get all the details about DX & check out the blog entry for the full transcript of the episode

Blog: http://www.thefrontlinepodcast.com/blogs/post/the-different-definitions-of-digital-transformation-the-benefits-of-dx

What is the one marketing secret that will grow your business? We talk to Rhonwyn Learner from Business in Training for some hot tip on marketing your wares no matter what technique you use. 

Third consecutive podcast with Rhonwyn who specialises in helping startups grow their business from 'zero to hero'. Here are here thoughts about the 1 secret to grow a business:

Other valuable tips:

Join us on this episode to listen to Rhonwyn laying it out for all of our benefit. This the second of 3 episodes so stay tuned for the third one next week.

Don't forget to subscribe to our podcast using your favourite player, and follow us on the usual Social channels.

Are you a startup looking to win your first customers in a month? We talk to Rhonwyn Learner from Business in Training for some hot tip on marketing your wares & getting good traction in the market.

This was a very interesting discussion where I believe the best quote shared was from a Disney movie: "see a need, fill a need". It sounds so basic but a lot of people fail in their endeavors because they create a product/service that doesn't solve a need consumers have.

Other valuable tips:

- Social Media Marketing is not a magic bullet

- If you are short on time, don’t focus too much on Social Media Marketing, & if you must, pick 1 platform

- If you have a social media strategy, make sure you check the analytics to hone the messaging & content

- Know who you are selling to, know what they need so you can sell them your "why" & “what”

- Start selling, start small & grow

Are you apprehensive about reaching out to people you don't know? In this episode, our guest Rhonwyn Learner, GM of Business in Training explains to us how to get past the fear of connecting with strangers & selling yourself & your business.

We explore many topics but what stood out are the following points:

- be prepared with your WHY and your WHAT

- be confident & persistent

- Seek feedback from coaches, friends & family who can be objective & give impartial opinions

One of my favourite quotes is "confidence & clarity come with action, not thought". Amazing!

Join us on this episode to listen to Rhonwyn laying it out for all of our benefit. This will be 1 of 3 episodes so stay tuned for the next one.

Don't forget to subscribe to our podcast using your favourite player, and follow us on the usual Social channels.