In this episode we talk about marketing Automation, it's uses and abuses. Making sure you have a good customer experience is paramount. But you can also leverage the power of Automation for both good and evil. Have a listed to Avon Collis, Floris Blok and Jeremy Pearce talk about how it can be used to best effect in your business. 

In this bonus episode one of the Hosts Jeremy Pearce from Outside Sales Training speaks with our guest Matthew Macinante from Gingerbread (A Digital Agency) here in Brisbane.

We speak about the complexities of running advertisements in the digital space for small businesses, what are the challenges and common questions we run into when choosing whether or not to employ an agency to run your next online advertising campaign. 

"Theres no cookie cutter(No pun intended with gingerbread)approach with any industry and each and every business needs to have their own unique approach" - Matthew Macinante

Where should you be spending your time as a busy business owner and which one is going to provide you with the most value? In this episode we discuss what inbound and outbound marketing is, how you can use them and in what ratio you need them for your business. 

Can you close deals? Are you doing enough prospecting?

In this episode we talk about sales with Jeremy Pearce, sales trainer and coach, and discuss how important sales is to an organisation. Whether you have a big or small business, the rules are the same. 

Are you enabling exponential growth in your sales organisation? Do you know how to get it or handle it if you've got it?

In this episode we talk about what exponential sales growth is, how to get it and how to keep it. Building exponential growth means you need to start NOW, link right now. Don't chase perfection, just get out there and get stuff done. Learn some strategies and kick some goals. 

Steve Brennan runs a property development sourcing company and is using CRM to manage relationships with a wide variety of stakeholders and Marketing Automation to keep those relationships engaged. Steve is also building an online course, all through this he has been mentored by Avon Collis. This podcast is a short case study on how Steve has been finding the process as well as some insights he has found along the way. 

In this episode we discuss what a CRM is and why it is one of the most critical tools in your business today. Despite this around 70% of businesses still don't have one even though almost everyone who gets one improves. It's a no brainer if you want to improve your customer service particularly since 83% of people will pay more for a better customer service. 

Join Jeremy Pearce, Floris Blok and Avon Collis in this discussion and many more on The Front Line - sales and marketing podcast. Look us up on LinkedIn and feel free to connect or to ask questions. 

A lot of people make marketing decisions based on how they feel about something without actually testing the content or the process. Many great insights can seem odd at first or perhaps counterintuitive but without testing them we never really know if marketing activities are having a positive impact or not.

In this episode, Avon Collis (CRM and Marketing Automation specialist) talks about using critical thinking and removing bias around decision making to make better marketing decisions that ultimately lead to better sales. 

The Front Line sales and marketing podcast is a great place to get marketing ideas, sales tips and info on the latest digital business trends. Listen to a few more episodes and let us know if you have any questions, would like to be a guest or if you have any comments for us. 

In this episode of The Front Line we delve deeper into the background and experiences of the discussion panel:

Jeremy Pearce - Sales Trainer and Coach

Floris Blok - Customer Experience, Marketing Strategy and Digital Transformation

Avon Collis - CRM and Marketing Automation

We talk about how our experiences brought us to our specialisations and how how they can help our listeners who either want to improve sales and marketing in their business or those that want to know what its like working in the industry. 

If you have any like to ask questions or perhaps join us on the podcast you can connect with any of us via LinkedIn and message us directly.

Listen to 3 heavy hitters in the sales and marketing industry having a general discussion about brands, sales and customer experience.

We discuss all things in the customer lifecycle because let's face it, the customer is everything. There is a significant knowledge gap in SMBs how to follow up with people and provide better customer experiences. Little do they know that they can provide champaign customer service on a beer budget. These days there is a plethora of software that can do some of the work for you. We cover the changing trends of customer and sales team interactions and the impact it has on your marketing. 

Enough chatter, listen in and enjoy.

Floris Blok - Blok Business Consulting - https://www.linkedin.com/in/florisblok/

Jeremy Pearce - Outside Sales Consulting - https://www.linkedin.com/in/jeremylpearce/

Avon Collis - AvonCollis.com - https://www.linkedin.com/in/avoncollis/