Financial services institutions in 2024 face immense pressure to deliver seamless digital banking experiences across all channels.
Customer expectations have reached an all-time high, with a recent McKinsey survey revealing that 89 per cent of consumers now engage in mobile banking and demand a consistent experience across physical, web, and app interactions.
But while consumers demand excellence, aging infrastructure, data silos, and security risks make this level of omnichannel experience delivery a monumental challenge for financial institutions.
In this FStech podcast, Jaspreet Sandhu, solutions engineer for FSI and UKI Healthcare at Riverbed Technology talks about how FIs can unlock the future of banking through seamless digital experiences while ensuring their systems still meet the highest bar for security and compliance.
Sandhu also discusses the transformative potential of AI for omnichannel personalisation, while also examining how FIs can overcome obstacles to gaining a unified view of customers, and better compete with digitally native FinTech challengers.