Rising awareness of data privacy among consumers has made secure identity verification essential for building customer trust, proving to them that the data fuelling a wide range of apps and digital services is securely stored and out of the reach of unscrupulous cyber criminals.
However, for financial services firms, this secure exchange of data goes both ways: companies need to be sure that highly sensitive financial, transaction and customer data is only accessible to those who have express permission to see it, or risk data breaches that could have a devastating effect on customer trust and, ultimately, the company's bottom line.
And while retail banking surges ahead with data sharing initiatives such as Open Banking, other sectors of the financial services industry, including insurance, asset management and investment banking risk being left behind, with many enterprises stuck with legacy technology and convoluted, complex sign-in procedures which create confusion for the end user.
To delve deeper into these topics, FStech was joined by Ben King, Chief Security Officer for the EMEA regions at Okta, the digital identity and access management platform.