The Fuel Podcast

Is today's technology preventing us from developing meaningful relationships - in business and in life?

What techniques can we use to make sure that our approaches are both genuine and timely?

Keith Smith sits down with experts Natasha Ellard-Shoefield - the founder of business development consultancy The Hand, and Peter Meikle Partner and Head of News & Media Relations EMEA, at PR agency FleishmanHillard UK to get their thoughts.

Sources

https://hbr.org/2017/04/a-face-to-face-request-is-34-times-more-successful-than-an-email

https://sproutsocial.com/insights/b2b-influencer-marketing/

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David Brown, the host of the ‘Creatives with AI’ podcast is on

the show to simultaneously scare and soothe us about the unstoppable march of

AI into our lives.

David is a creative agency owner, so he totally understands

how AI can be used to help us win business and grow our agencies.

We discuss the subject of how the military is using AI and

the global view of AI ethics.

We look at how our privacy will be affected

The development of guard rails

AI’s impact on photography already and what’s to come

The environmental cost of AI

How to be the best prompt engineer and why this is the

career of the future

We discuss how AI reflects all the best and the worst of

humanity

What the creative agency of the future will look like.

Show notes

The AI Dilemma YouTube show

https://youtu.be/xoVJKj8lcNQ?si=m8C1FM1Mx51_yOzP

Unknown killer robots trailer for Netflix

https://youtu.be/YsSzNOpr9cE?si=S8w-8rAyiML660y3

David Brown’s LinkedIn page

https://www.linkedin.com/in/4mdbrown/

The Creatives with AI podcast on Spotify

https://open.spotify.com/show/3l97IiQzlKDnioO166RSyc?si=d193538ca2084137

The Hi Ren video (a must watch)

https://youtu.be/s_nc1IVoMxc?si=7Tkeq3uDLkpMF2T6

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Clare Sutton, Managing Partner at Public Relations agency

Clarion, part of the WPP Group, is a specialist in the food and drink sector.

Recently, the agency released its ‘state of the sector’

report on the latest trends and influences in the Food and Beverage industry. It’s

a quick analysis of the latest innovations and developments in what is one of

the UK’s biggest economic drivers.

Clare is a wonderful guest, she loves her work and is a wonderful motivator - perfect to kick off season 4 in 2024!

In the episode, we discuss:

Shrinkflation

Purpose

Influencers

Diversity and Inclusion

Aldi (a lot)

Capturable opportunities

Cakes

Pantries

Scottish food and drink

Dead royalty

Motivation

Show notes

Clare’s LinkedIn profile

https://www.linkedin.com/in/claresutton/

Clarion PR web site

http://www.clarioncomms.co.uk

The Food and Drink report:

https://clarioncomms.co.uk/news/hungry-for-the-hottest-food-and-drink-trends-clarion-serves-up-the-latest-insights-in-its-most-recent-food-for-thought-report

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New business expert and comedian Jeremy Davies stops by to share a glass of eggless eggnog and pull a cracker or two.

Before we get too drunk on liqueur chocolates, we discuss what we can all learn from sales in other sectors and we breathe new life into the aphorism "People Buy People". We discuss AI, Benders in Escorts, streaming Nottingham Forest games in Ibiza , discuss what those little bits in the player thing of Trivial Pursuit are called and Jeremy makes a great case for the renaming of Monopoly. he tells us what the worst Christmas record in the World is - all while he's madly trying to tidy up the house before his wife gets home!

A happy holiday to all our listeners, currently sharing a mini mince pie and having their Christmas get-together in a phone box.

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Timothy Leary once told us to Turn on, tune in and drop out; to unplug from the mainstream distractions and get to know yourself a bit better. but did you know that this is a habit that's adopted by most of the high-functioning creatives today? AND... did you know that you can use it too?

David Pearl is the creative force behind the global World Wide Wander social movement - where common business problems are solved by going out and immersing yourself in your surroundings; be it the highlands or the high street. We don't pay enough attention to Nature's simple solution for high-speed brain power.

In one of the most entertaining podcasts we've ever done, David takes us through his unique method for helping blue chip companies unleash their creative potential using some of the most innovative methods of workshopping we've ever heard of!

From Mozart to Mowgli, we explore how creative solutions used in the world of entertainment have crossed over into the commercial world.

Measuring the felt world

Lessons learned from working with Stanley Kubrick

Drafting and redrafting creative content

The Flaneur movement

How the unexpected things are the stuff of life

Experience Engineering

Do brainstorming sessions work?

The two phases of the creative act

Does giving away creative power affect mental health?

Score keeping in a marriage

And the wonderful solution for the end of The Italian Job

Show notes:

Our sponsor - new business development platform The Advertist

https://www.theadvertist.com

David's LinkedIn profile here: https://www.linkedin.com/in/davidpearlhere/

The Street Wisdom movement: www.streetwisdom.org

The Selective Attention Test: https://www.youtube.com/watch?v=vJG698U2Mvo

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The value of doing research before making bold marketing moves - and what happens when it all goes wrong. Keith Smith investigates with the help of Creative Director Peter Souter, research guru Victor Houghton and a bunch of crazy adverts.

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You could argue that, since the advent of digital media, social media, podcasting and vlogging, AI and content marketing, that public relations has become the most adaptable marketing technique in the toolbox.

Fleishman Hillard is one of the founding agency groups of the modern public relations business. Lyndsay Haywood, who looks after the UK arm of the company is also one of the most successful new business directors around - and she loves her work.

In this show, you’ll hear how she accidentally discovered public relations, tapped into her sales mojo and rose to the top, all the while lifting up those below and is now one of the best ambassadors for the new business development profession.

Topics covered:

Interviewing one of the most feared news interviewers

Public relations as a career option

Dealing with imposter syndrome

Mental health and how we should be addressing it

The value of a global agency network

Why the PRCA’s Communications Management Standard accreditation matters

The impact of the climate change debate on the sales role

Working as influencer Rob Mayhew’s agent

Using data to make influencer marketing work

Is PR a creative business?

Lyndsay’s favourite campaigns of the year

Humans v AI in PR

How Fleishman Hillard is continuing to innovate and lead the industry.

Our sponsor The Advertist – grab a free trial!: https://www.theadvertist.com

PRCA 5 word words that will win you new business: https://www.prca.org.uk/Five-words-that-will-win-you-new-business

Lyndsay’s LinkedIn profile: https://www.linkedin.com/in/lyndsayhaywood/

Fleishman Hillard UK: https://www.linkedin.com/company/fleishmanhillard-uk/

Norwich City’s mental health advert: https://www.youtube.com/watch?v=tX8TgVR33KM

CALM’s “Last Photo’ web site: https://www.thecalmzone.net/thelastphoto

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While most great creative is inspiration, that inspiration always comes from a source based in facts. 

These days, we’re surrounded by fake news and alternative facts that if you don’t check them out, could cause irreparable damage to yours or your client’s brand.

In this show I chat with one of the advertising industry’s leading fact-finders.

Victor Houghton has been supplying irrefutable facts to advertising agencies for years. Those facts have helped them put together multi-million pound and dollar-winning pitches.

An hour of truths, actualities and factualities on working from home, diversity and inclusion, greenwashing , deepfakes, artificial intelligence and the best free research tools agencies can get.

Show notes:

Vic's LinkedIn profile: https://www.linkedin.com/in/victorhoughton/

VH Insights web site: https://www.vhinsights.com

The Neuron https://join.theneurondaily.com/

Chat GPT https://chat.openai.com/

Google Bard https://bard.google.com/chat

Waldo https://www.waldo.fyi/

Pi https://pi.ai/onboarding

Claude https://claude.ai/

My Social AI https://app.mysocial.ai/

Riot in the Taverna playlist https://open.spotify.com/playlist/5ckxgzY7GnpDiYGZxzmJ8f?si=c5b3e26dbaa84c33

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Is it possible to own words?

How can a few big players in the UK's dairy industry prevent non-dairy and plant-based food manufacturers using words like Mylk or Sheeze?

In this podlet, I investigate the issue of copyright and protectionism with the help of Creative Director Mike Everett, Palm PR co-founder Liam Keogh and Trading Standards Authority team leader David Pickering.

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How to build a PR agency for the future

Liam Keogh is the co-founder of PALM PR, arguably the UK’s most creative independent PR agency working in the food and drink and hospitality sector.

He's one of those guys who runs through walls to make stuff happen – and it shows in how his agency works.

Collaborating with his team to identify future clients, issues and policies that ensure everyone plays a role in the progression of the agency is just one of the secrets of his success

Palm PR is also the agency behind the controversial petition to get the Government to stop preventing plant-based innovators from using words like “Milk”, “Cheese” and “Butter” in their product descriptions and marketing .

Currently, in the UK there is a blockade on the use of these words and Palm PR argues that this is directly impeding innovation in the industry.

This is very typical of the spirit and energy that Liam and his sister Emily have built Palm PR on.

Employee-owned Palm is a true innovator, which the PR industry has recognised through all the awards and acknowledgements it has garnered in its history.

Liam explains how to tick all the boxes to create an agency that is built for the 2030s.

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