The Fuel Podcast

Not every green creative is a great creative, but every great creative is a green creative.

It takes far less energy for an original advert or promotion to enter the public consciousness than it does a bad one.

How big swings are behind some of the most iconic creative ads of our time and how they create their own momentum.

Featuring: Sir John Hegarty, Mike Everett, Nils Leonard and Nick Looby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the 1970's Mike Everett went straight from secondary school into advertising, starting in the mail room and eventually trying his hand at copywriting, at which he became an expert.

In 1973, he began a 14 year stint at Collett, Dickenson, Pearce and Partners - one of Britain's most outrageously creative and prolific advertising agencies.

He worked at Lowe International with Sir Frank Lowe as worldwide creative director.

He's still at it, as creative partner at Anatomised - a digital, display and TV advertising consultancy.

He's on the show to discuss his incredible career and also his book Methods of the Madmen, a behind-the-scenes look at some of the ads that made Britain great, giving a detailed look at the creative process and the struggles to bring some of the most adventurous adverts to life, working with the best film, art and creative directors of the time.

Starring: Tony Brignull, Paul Collins, Mike Cozens, Graham Fink, Steve Harrison, John Kelly, Tim Lindsay, Dave Dye, Terry Lovelock, Sir Frank Lowe, Sir John Hegarty, David Abbott, David Hughes, Bill Bernbach, Sam Delaney, Peter Matthews, Sir Alan Parker, Sue peters, John Salmon, Paul Smith, Mike Townend, Alan Waldie, Graham Watson, Paul Weiland, Peter Souter, Martin Galton and many, many more.

Buy the book and be amazed!

https://a.co/d/gnF25Er

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

One of the greatest minds in the world of advertising is on the show to explain how we can recapture our creative essence and make the business of marketing the sexy, inspiring innovative, funny, thought-provoking, engaging and compelling business that attracted us to it in the first place.

He also explains how great creative is better for the planet.

Importantly, he's also here to tell us how we can all join his masterclass called 'The Business of Creativity'. The link to sign up is in the show notes for this show at www.thefuelpodcast.com.

And why you don’t put a tow bar on a Ferrari..

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A real tale of inspiration, determination and motivation as I sit down with the leader, the brand ambassador, the genius behind The Black Farmer brand – Mr Wilfred Emmanuel-Jones MBE.

His story begins as part of the Windrush generation, coming from poor farming stock in Jamaica with his parents, as part of Britain’s shambolic attempt to rebuild the country after World War II.

Left to fend for themselves in a strange country, thousands of miles from home, with little or no support from the host nation, Wilfred’s parents settled in one of Birmingham’s poorest districts, but there was a glimmer of hope in the form of a small allotment, which Wilfred tended to help supplement his family’s food. He dreamed of becoming a farmer

His education was from the school of hard knocks. He battled racism, otherism, prejudice in business, climbing the ladder at the BBC and going on to become a marketing and broadcasting expert.

He achieved his original dream, going on to create The Black Farmer organic sausages, burgers, meatballs, bacon, chicken, free range eggs and cheese, which has now become a £10m creation.

He was awarded an MBE (Member of the British Empire – a royal appointment), he’s written a book on overcoming fear for failure and most of all, he beat cancer. He’s now working on his latest project - a series of farm shops in deprived communities, bringing healthy natural artisanal brands to food deserts.

He’s an awesome man who champions the underdog.

And he’s here giving his unvarnished truth in this thoroughly entertaining, frank and forthright interview for grown ups.

Wilfred's LinkedIn profile

https://www.linkedin.com/in/theblackfarmer/

Company website

https://www.theblackfarmer.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the 1960's author Alvin Toffler began discussing the theory of Future Shock, a human condition brought about by the rapid change of multiple areas of life; business, domestic, familial and financial.

How prophetic his subsequent book 'Future Shock' turned out to be.

The 21st century is seeing a manifestation of all the things that Toffler predicted - and then some! Included in his predictions is the paralysis felt by decision-makers and a failure to move with the shift in process.

In this show, Keith Smith, host of The Fuel podcast, highlights some of the words of wisdom from previous guests to illustrate the point that while we may all be facing Future Shock, it's always possible to immunize yourself from it.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

New technology such as AI, remote working services and team-working software allows independent premium talent to compete with big monolithic agencies.

Premium talent also knows that many of today’s creative and advertising agencies are responding to briefs that won’t fix the company’s problems.

John Caswell is premium talent.

A youthful veteran of the advertising industry, John now spends his time as a confidential creative advisor to big global corporations.

His experience means that he can address all sorts of unique business problems with a myriad of creative solutions, from advertising, brand and eCommerce, to artificial intelligence, content and digital marketing.

John understands that any company set up for success today is doomed to fail in the future. He knows that the winners are the companies that set themselves up for success in the next 5-10 years and he helps them get there.

This strategy includes advertising and creative agencies.

What does a visionary agency look like?

What does a visionary CMO need to succeed?

This is a fascinating interview with a man who provides solutions for tomorrow's leaders.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nearly every guest on the Fuel podcast has been asked the question: what made you start your own business? And yet the recent interview with Andrew Bloch brought forth a fantastic view on what it's like to step back from total success and decide to start again.

In this podlet, host Keith Smith recournts some of the sage advice that previous guests have given on this very subject - along with the sound new business and growth tips.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Andrew Bloch is one of the PR industry’s most well-known stars. After fate sent him as a student through the doors of Lynne Franks PR, probably the coolest and most famous PR agency of the 90s, Andrew developed an instinct for building relationships with brands and companies that were going places.

Co-founding his own PR agency at the start of the century, Frank PR went on to become the standard by which all other PR agencies were judged.

Frank PR has been responsible for some of the most iconic public relations campaigns of the last two decades, working with clients like Nickelodeon, comparethemarket.com, Burger King, Coca-Cola and many other household and consumer brands to become the first PR agency to be crowned “Marketing's PR Agency of the Year” three times.

Simply put Andrew and fellow co-founder Graham Goodkind built Frank into a powerhouse PR agency, literally beating off clients with a stick because it was the agency to work with. In 2007, Frank was sold to the listed Australian marketing services group, Enero in a multi-million pound deal, and more recently taken private again in an MBO.

And then suddenly, after 20 years, Andrew announced he was stepping back and moving into a NED role at the agency, to take another path and find the time to explore new entrepreneurial opportunities.

One of the most fascinating men in PR opens up about his career, his creativity, mental health, working with A-list celebrities, his ambitions and plans as he now finds himself matching clients with agencies through his work at AAR and also advising agencies in the marketing services space on M&A strategies through his work with PCB Partners.

You don’t often get a chance to listen to this much great PR advice in one sitting as we cover a range of subjects including PR industry growth trends, the PR agencies Andrew admires the most, life with Lord Alan Sugar, great PR clients, the anatomy of an M&A deal, the joys of ruthless efficiency and what happens when influencer deals blow up in your face.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Influencer marketing is a potential minefield of problems. As a trailer for our forthcoming epic episode with Andrew Bloch, former Co-founder of Frank PR, we spoke to some experts in the field of influencer marketing to discuss some of the topics that Andrew raised - namely what to do when brand ambassadors and influencer marketing goes off the rails.

Featuring interviews with Danielle Wiley, CEO of Sway Group PR and Jason Falls, CEO of Marketing Podcast Network and host of the Winfluence podcast. The interview with Andrew Bloch comes out w/c 21st August 2023.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How's your mental health? Creative agency leadership, burnout, redemption, art, inspiration, ownership and responsibility

...and pajamas

It's all here in this show all about running a creative agency with a diverse workforce, identifying, diagnosing, and treating mental health issues, opening up to have those awkward conversations and understanding that you're not alone.

Michelle Morgan - author or Own Your Awkward discusses running a creative agency and the moment she realised she was about to be overwhelmed with anxiety. Her colleague's reaction was not what she expected but it inspired a book about how to deal with and confront these types of issues.

Some great advice here from someone on the front lines of mental health in the creative world.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.