The Fuel Podcast

What’s the connection between Elvis Presley’s ‘Are you Lonesome Tonight?’ and prospecting for new business?

Here's a quick 12 minutes of tips and tricks from the creative industry's new business experts, to help you get over any internal issue you might have.

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In a recent survey on Substance Use and Mental Health Indicators in the US, 60% of Americans that are currently battling drug or alcohol addictions also have jobs. It's way more common than we think and many of us have a problem and don't know it. So when do you know? When your whole life has fallen apart? When you're living in a bedsit (if you're lucky) and seeing your children once a month?

Sam Delaney, celebrated author, podcaster, TV celebrity and journalist sits down and bares his soul as we discuss his new book - Sort Your Head Out - about mental health for men, which addresses drink and drug addiction, interventions and recovery - a raw, compassionate and hilarious account of why opening up is the first step to sorting your head out.

Sam is a qualified Mental Health counselor and host of mental health podcast The Reset.

If you or someone you know is struggling with addiction or mental health issues, you can seek help by subscribing for free to The Reset - it's a reader-supported publication and if you donate a little bit of cash, you can get access to all sorts of great tips and content, that's like therapy but also like talking to a mate.

Start by subscribing for free here

https://www.samdelaney.co.uk

Buy his great new book - Sort Your Head Out: Mental Health Without All The Bollocks

Or buy any of his other great books on the world of advertising

Fuel is sponsored by The Advertist - new business SaaS for creative agencies

www.theadvertist.com

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Where are all the next generation of creative misfits coming from?

This show is a full-on interview with Marc Lewis, dean of the School of Communication Arts 2.0. Just about the most well-known academy turning out the creative stars of tomorrow.

 He explains why diversity is SO important to our business

Why you can’t put a price on a brilliant job well done

How to identify great creative students

The value of creativity to the UK economy and why the Prime Minister is a complete tool

Arguing with John Hegarty

Which agencies are investing in their people and why every agency should

The Speed of change

How AI opens doors for lateral thinking

And an important exclusive news announcement at the end of the show.

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How can we talk to people if we don’t even understand their reality?

In 2017 Nick Looby wrote a book called ‘Modern Zombies - How to Stay Ahead of the Horde and Communicate your way to Incredible Success’ in which he predicted pretty much everything we're now experiencing in terms of the distracting effect that technology has on our ability to be human.

I talk to Nick as he begins to sketch out a sequel and offers some new insights on not only the societal effects of social media and our devices, but delves into the world of Ai and how this is possibly going to eviscerate what we know and understand as human relationships.

How is this going to impact our working and domestic lives?

We discuss:

You can find Nick here:

https://www.linkedin.com/in/feetontheground/

Chatbox productions:

https://www.youtube.com/@chatboxpr

Buy Nick's book!

https://www.modernzombies.com/

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Tracy Brower has a PhD in Sociology, a Master of Management in Organizational Culture, a Master of Corporate Real Estate with a workplace specialization and the Vice President of Workplace Insights at Steelcase. She's the author of two books – ‘The Secrets to Happiness at Work’ and ‘Bring Work to Life by bringing life to work’; a regular contributor to Forbes and the Fast Company - and she’s a TedX speaker on the subject of the Hybrid working life.

In short, she’s the perfect guest to discuss the modern workplace, business culture and strategic thinking.

77% of employers around the world are experiencing difficulties in filling job vacancies, marking the highest talent shortage in 17 years.

How are companies dealing with the staff shortage?

The youngest of our workforce is restless, doesn’t get paid enough to live and needs specialist training for most office jobs - so what are employers supposed to do?

We discuss all these issues in the show and provide some solutions for employers and employees

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Are you looking to sell your creative agency? Or are you looking to acquire one?

You need to strap yourself in because it’s gonna get bumpy.

Unless…

You take on board the wisdom contained in the next 60 minutes of this interview with Adam Rubins, who’s experienced the highs and lows, the mental stresses and strains of the agency sales process and lived to tell the tale.

Not only that but he’s built a new business around helping agency owners avoid the common pitfalls of selling or acquiring a creative agency.

Plus

And sharing an office with Sean Connery!

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Are the new image generation Ai engines going to create an extinction-level event for photographers?

Just when the profession gets into its stride, with dark room process computer software available to everyone, along comes AI to kill off the very source of the original image.

Or does it?

What have photographers got that AI doesn’t have?

Matt Smith is one of America’s most creative product photographers. His studio is one of only 4 in the country that can create full 360-degree ‘spinning’ product images for ecommerce.

Not computer generated images.

Actual photographs.

Every job is painstakingly set up, lit and shot, whether it’s a full size Ford F250, an outdoor patio set, a contact lens or a chicken nugget.

Matt and his team are creatives, engineers, programmers, woodworkers and photographers. His studio is like a year-round Elves’ workshop.

But as we’re about to hear, he’s got the one thing that AI doesn’t have and will never have.

But if AI isn’t going to steal his lunch it’s probably going to put a couple of drinks on his tab and in this episode, we find out how the two disciplines are learning to work together.

If you love photography, if you’re fascinated by the potential of AI or if you want to learn more about the wonderful world of creative ecommerce product image production, then this is the show for you.

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Marcus Brown is a master of the big agency pitch. With leadership experience at Rainey Kelly Campbell Rolfe Y&R and Publicis Media working on Merck Consumer Health and Visa Europe, Marcus speaks with complete authority and a depth of knowledge about the intricacies of the pitch process better than anyone.

He's now running The Great Pitch Company, which blends all of his showmanship and pitch knowledge into a new business version of a rare single malt, to be imbibed carefully and correctly.

He's also the driving force behind the Great Pitch Poll which tracks the pressures that agencies feel over the new business process, so he knows a thing or two about the state of the industry's mental health too.

A perfect guest for this season!

In this show

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What does it mean to be a creative director?

Martin Galton is another of the UK’s rare cohort of absolutely, dyed-in-the-wool, 100% actual factual creative geniuses.

This is a rare opportunity to discover what makes creatives tick. In the interview, Martin reveals some of the secrets to unleashing your inner creative using some very simple techniques.

We also learn how Martin got his break in the industry by copying Jesus; how juxtaposition created a 100 movie franchise, how to compose and opera for salad, why research is the enemy of creativity and the simplest ever definition of the purpose of advertising.

What fun we had discussing all the hits of the past as well as some of the new entries such as flexible working, shit meetings, winning business, the power of yes and an amazing idea for one lucky outdoor media company – are you listening Ocean or Posterscope?

We also have a very lengthy discussion about artificial intelligence – some insights that you might find very revealing!

Like all good operas Martin ends on the highest note possible with an unbeatable story about Muhammad Ali.

Just some of the adverts mentioned:

Florette

https://www.youtube.com/watch?v=cvzjV-zakWE

Hyundai prejudice

https://www.youtube.com/watch?v=CHlyohk-sXA

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How to bring your most creative ideas to life. Nicole Yershon one of the advertising industry’s most imaginative creatives whose “never say never” approach to business has pushed boundaries, broken taboos, shifted needles and toppled monopolies.

She’s on the show partly to promote her book Rough Diamond – dedicated to all those people who walk amongst us who think differently, courageously and divergently to make our industry the envy of the creative world.

But she’s also on the show to tell us how she got started in the industry and to champion the good work of the creative education system, including Communications Arts; and to explain her proven theory of learning that helps us all to understand biohacking, cyborgism and humans as technology.

How to develop empathy

Where creativity comes from

Mathematics for business

New business advice

How to achieve the work life balance

The importance of trust

Flooding Second Life

Innovative thinking and survival

Intrepreneurship and entrepreneurship

LinkedIn

https://www.linkedin.com/in/nicoleyershon/

Interweb

https://www.nicoleyershon.com/

Insta

https://www.instagram.com/nicoleyershon/

Buy the book!

https://www.amazon.co.uk/Rough-Diamond-Disruption-Advantage-Business-ebook/dp/B0BJQSHB7M

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.