The Full Monty

We told you all about our perspectives on the Pokemon Go hoo-hah lately. But in the rush to be part of this craze that's sweeping the nation, many people breezed past a couple of critical issues in the signup process that could come back to haunt them later on.

Uber has used questionable business tactics to achieve their goals. But when is enough enough? What's the tipping point when their ethics will drive customers away?

Be sure to catch The Naked Truth trivia question.

More information available at fullmontyshow.com.

Links

• The July 18 edition of The Full Monty newsletter
• If you're looking to move consumers from the "Involved" to "Committed" stages of the relationship, and that the communications function has a role to play, as commitment cannot be bought, it must be earned.
• A new study from comScore shows that ads on premium sites perform better. The report The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness shows a 3X increase in mid-funnel effectiveness and 67% higher brand lift on premium sites that charge premium prices.

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

Social change is never easy. In fact, it's usually messy. Facebook has a role to play, and it's up to them to determine the balance between agitator, conspirator, censor and intermediary. It's a delicate balance and one that will take time for them — and us — to figure out.

Pokemon Go has recently taken over the collective interest of the Internet. The game brings people together in real life. What people subsequently do in real life is related to the app, but it's likely that the positive of humanity will shine through even outside of it.

Be sure to catch The Naked Truth trivia question.

More information available at fullmontyshow.com.

Links

• The July 11 edition of The Full Monty newsletter
• The Pew Research Center's report on the Modern News Consumer
• What NPR has learned from its foray into live video.
• Seth Godin's an important piece on jobs, the economy and how the current education system isn't structured to support what we've built

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

We're witnessing a rebirth of television, simply on new platforms. In its earliest days, television was only broadcast live. You had to watch a show when it was on. Over time, we've grown accustomed to recording our favorite shows - first on VCRs and more recently on DVRs. So LIVE is a novelty. What's old is new again.

How often do you share links online? Probably every day. And multiple times a day, at that. But of the content you share, do you actually read all of it? Or do you simply share a link because you liked the headline?

Be sure to tune in for the Naked Truth trivia question and subscribe to us on iTunes.

Get more at fullmontyshow.com.

Links

• The June 27 edition of The Full Monty newsletter

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

In-depth commentary and analysis as a complement to the industry-leading weekly newsletter The Full Monty. You'll find insight, wit and trivia packed into this 15-minute show that will give you a better sense of what's affecting the technology, communications and marketing industry.

Subscribe at fullmontyshow.com.