The Full Monty

Case studies are a fact of life. But what do you do when there's nary a case study to be found?

In this commentator's opinion, Marissa Mayer has run out of time. We politely ask something of her in poetic fashion.

Be sure to check out other major stories from the October 10th edition of the newsletter:

• A look at the state of television viewing as of Q2 2016, with numbers from Nielsen.
• Four marketing mega-trends that no one is talking about by Mark Schaefer.
• We may live in a digital era, but pen and paper live on. We've got six stories on notebooks and note-taking.

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

Western music: "Adventure Western Music - Wild West" Ross Budgen (YouTube)

Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

We'd appreciate your support on Patreon.

LinkedIn makes it terribly easy to send someone a note of congratulations. Terribly.

And what happens when your brand is associated with a single personality? It could be a detriment or a benefit.

Be sure to check out other major stories from the September 26th edition of the newsletter:

• Facebook overestimated video metrics for two years, but later issued an apology. Will it be enough to keep brands investing in video, or will it jeopardize the social network giant's bet on video as the dominant medium of the future?
• You'll want to check out 5 charts detailing the influence of mobile apps on digital media consumption.
• Most people want this one quality in a leader. What is it? It's in the newsletter. 

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

Subscribe on iTunes and leave us a review. Also on Google Play, Stitcher, Spreaker or  SoundCloud.

We'd appreciate your support on Patreon.

What you understand about yourself and how you interact with your colleagues says a great deal about you. It may mean the difference between being considered a boss or a leader.

Specialists serve and important role. But don't get them confused with strategists. Just because in our shorthand way of speaking, we mention a strategy for every platform doesn't mean your platform expert is a strategist.

Be sure to check out other major stories from the September 19th edition of the newsletter:

• Americans' trust in media is at an all-time low. Last year, 40% trusted the media a great deal or a fair amount; this year it's down to 32%.
• It was a big week in autonomous driving. Uber's self-driving fleet debuted in Pittsburgh, Ford demonstrated its self-driving cars in Dearborn, Ford and the University of Michigan announced a new robotics laboratory, Volvo produced an autonomous SUV, and Velodyne announced a smaller, higher-resolution sensor.
• Apple CEO Tim Cook is more excited about augmented reality than virtual reality. He says it's nearer term and it's less isolating. 

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

Subscribe on iTunes and leave us a review. 

Also on Google Play, Stitcher, Spreaker or  SoundCloud.

We'd appreciate your support on Patreon.

Although podcasting has been around for over 11 years, it still has yet to catch on big time. We're on the cusp of something great and we've got history at our backs.

Too often we limit ourselves with the thought of what we can't do. In a guest spot, Robert Rose tells us that starting with a positive attitude and the end in mind, we can do wonders. Source: Content Strategy for Marketers newsletter.

Be sure to check out other major stories from the September 6th edition of the newsletter:​

• Out of 140 surveyed C-level executives at magazines, 68% said that the editorial team has a role in creating native ads.

• Digital transformation efforts often focus on technologies, tools and processes. But the additional element of people - and particularly culture - make a great difference. About 75% of change initiatives fail, largely because of the power of company culture.

• Google is moving onto Uber's turf with its own ride-sharing service in San Francisco that would help commuters carpool at far cheaper rates. The service will use Waze to connect riders with drivers who are already along their route.

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

Subscribe on iTunes and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

We'd appreciate your support on Patreon.

Like it or not, there are rules, guidelines and even laws to follow online. Yet everyone from the average user to the Kardashians seem to think they can ignore convention. Twenty-five years on, it's still the wild west out there.

Facebook decided that the editorial news team responsible for its Trending section was obsolete. See how a Twilight Zone episode is beginning to come to life as more jobs are automated.

Be sure to check out other major stories from the August 29th edition of the newsletter:

• BuzzFeed is dividing its operations in two: BuzzFeed Entertainment  Group and BuzzFeed News. The former will concentrate on the content BuzzFeed has traditionally been known for, while the latter will bring together the health team, global news operations, and video news under one team.
• The Federal Reserve Bank just launched its first Facebook page, to much derision. Is it too little, too late for this government agency?
• Google is cracking down on sites that have interstitial ads, those pop-ups that are so annoying. If you still support this practice, your site ranking is about to drop.

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

Western music: "Adventure Western Music - Wild West" Ross Budgen (YouTube)

Subscribe on iTunes - and leave us a review. Also on Google Play, Stitcher, Spreaker or SoundCloud.

We'd appreciate your support on Patreon.

NPR is finally cracking down on the useless and abusive comments on its site. But it doesn't mean that conversation and comments from the audience are completely out. Why this move makes sense.

Twitter is still struggling a year after wunderkind and part-time CEO Jack Dorsey returned to "save" it. Does Twitter have the right stuff to be able to survive its own missteps?

Be sure to check out other major stories from the August 22nd edition of the newsletter:

• How can B2B marketers prove their worth to senior management? More than just generating leads and sales, they can also position their brand against the competition.

• McKinsey has the CEO guide to customer experience. To improve the customer experience, move from touchpoints to the journey: observe, shape, perform.

• "Increasingly our standard defense against the social unease formerly known as the awkward silence is not to make noise but to stroke our little talismans of talkative silences. We outsource our incidental chat, idly checking email or Facebook or sending a text, hoping that the fleshy aggregation loitering in soft focus beyond the crisp horizon of our smartphone will soon move on." What does "silence" mean in the age of digital noise? 

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

Subscribe on iTunes, Google Play, Stitcher, Spreaker or SoundCloud.

Support us at Patreon.

One of the primary responsibilities of a chief executive is to communicate in a way that is articulate, effective and clear. And we see examples daily of executives that seem to have missed the memo. Are they as successful as they could be?

Journalism got a rude and hysterical wake-up call from John Oliver recently. But the newspaper industry doesn't seem to be taking it all that seriously.

Be sure to check out other major stories from the August 15th edition of the newsletter:

• Behind The New Yorker's record-setting web traffic — how the magazine adjusted its staffing strategy, changing the mix of writers so there are fewer freelancers and more regular contributors; and incorporated a couple of video series.

• The 10 Principles of Strategic Leadership — from systems and structures to people, policies and practices, and focusing on the self.

• Cyberchondria: how self-diagnosing by using the Internet is making us sick — just not in the way we think.

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

The International Olympic Committee is clinging to media rules from four years ago, with no live video, no GIFs and no hashtags - with a few exceptions for sponsors. Even NBC can't show the coverage live. But their reasoning is going to floor you...

Another week with a new feature to a social media app, and another week filled with posts regarding Everything You Need to Know about it from people who make it their business to be known for making it their business to be known.

Be sure to catch The Naked Truth trivia question.

More information available at fullmontyshow.com.

Links

Be sure to check out other major stories from the August 8th edition of the newsletter:

• Acquisition / partner news: Time Warner acquired a 10% stake in Hulu, Viacom may purchase Buzzfeed and Walmart is buying Jet.com.
• The 10 types of corporate innovation programs that look at how large established companies are developing various programs to foster new innovations in an attempt to find the best way to change course for their big ships.
• The science behind decision-making: seven mental models you should know.

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

Ad blocking has become mainstream and is the source of headaches for advertisers and publishers. But the IAB has introduced some guidance after discovering just what it is that annoys consumers so.

And the Yahoo acquisition is happening. Verizon paid the most, but still managed to walk off with a good deal. Or did it simply inherit a vintage corner of the Internet? 

Be sure to catch The Naked Truth trivia question.

More information available at fullmontyshow.com.

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

They say seeing is believing. But do our cameras deceive us? And what happens when our access to certain elements of our favorite devices is cut off? How we see and respond to the world with what we perceive.

CEOs need to be more digitally savvy. They need it to keep them level with customers and to help inform strategy. But are enough of them doing it?

Be sure to catch The Naked Truth trivia question.

More information available at fullmontyshow.com.

Links

• The July 25 edition of The Full Monty newsletter
• The Financial Times is blocking ad blockers in a unique way: it is blocking certain words in its stories. 
• Disruption is in the news. Unilever acquired upstart Dollar Shave Club for $1 billion in an effort to better compete against Procter and Gamble's Gillette brand. Check out the article Dollar Shave Club and the Disruption of Everything.
• And Dave Delaney lightens the mood and enlightens us with 50 Life Lessons from Comedians in his takeaways from reading Sick in the Head: Conversations About Life and Comedy by Judd Apatow.

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers