There's one attribute that will set you apart as a professional. It separates the creative from the dull, the leaders from the followers. It can't be taught, and it can't be learned. It's innate. 

 

And if you have it, you'll find that you'll be inspired on almost a daily basis. You'll ask questions and absorb information. And through that process, you'll find that you can reach your greatest potential. 

 

 

I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls. 

 

Links: 

• This episode: smonty.co/fullmonty43 
• Jean Shepherd 
• How to Be a CEO From a Decade's Worth of Them (The New York Times) 
• "Obsession with newness is why we're in such a mess." (Digiday) 
• Other commentary and updates at ScottMonty.com 

Credits:

Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com. 

Image: The Old Curiosity Shop by Miles Birket Foster, (public domain, Wikimedia Commons) 

 

 

Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Also, try the RadioPublic interface. 

 

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Brands are spending more money than ever on influencer marketing, and it's poised to go even higher in the next two years. But are they getting their money's worth? 

 

In some cases, influencer marketing has devolved into a transactional numbers game. It's time to change that, recognizing the universal truth that drives interaction. 

 

 

I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls. 

 

Links:

• This episode: smonty.co/fullmonty42
• Influencer marketing platforms are making fraud 'very obvious' for brands to identify (Digiday)
• Other commentary and updates at ScottMonty.com

Credits

Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

 

 

Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Also, try the RadioPublic interface.

 

If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

 

When you spend so much time to get your messaging right, honing it to the perfect phrase that's repeatable and understandable, it can be a complete waste of time if employees treat customers in a way that negates it.

 

A century-old company provides a perfect example of how culture is communicated and demonstrate to and through every customer. And it serves as a reminder as to how far certain companies still need to go todayl

 

 

 

I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.

 

Links:

• This episode: smonty.co/fullmonty41
• The Fuller Brush Company
• Other commentary and updates at ScottMonty.com

Credits

Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

 

Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Also, try the RadioPublic interface.

 

If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

 

What happens when the market knows you for one thing, and you don't deliver on that one thing? Or even worse, when you take your attention off of that one thing and instead focus on doing the right thing? 

 

The answer is, of course, your stock tanks. Seems rather perverse. Perhaps a little integrity is needed upfront so investors know exactly what they're in for. 

 

Other updates/commentary: ScottMonty.com 

 

I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.

 

Links:

• This episode: smonty.co/fullmonty40
• Facebook's financial facade develops cracks
• Twitter warns fake account purge to keep erasing users, shares drop 19 percent
• Other commentary and updates at ScottMonty.com

Credits

Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

Incidental music:

Prelude No. 1 by Chris Zabriskie is licensed under a Creative Commons Attribution license  Source: http://chriszabriskie.com/preludes/ Artist: http://chriszabriskie.com/

 

Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Also, try the RadioPublic interface.

 

If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

In the last episode of The Full Monty we talked about ways to gain loyalty. Price was certainly a strong contender, as was doing something to make them feel special.

 

This time, we talk about a secret to customer loyalty that goes beyond convenience. It draws on your childhood (or possibly your experience as a parent): how we remove resistance. 

 

 

I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.

 

Links:

• This episode: smonty.co/fullmonty39
• Why reducing customer friction is the new loyalty
• What separates good writing from bad writing?

Credits

Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

Image: Wikimedia Commons (CC 2.5 license)

 

 

Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher.  Also, try the RadioPublic interface.

 

If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

 

One of the most sought-after aspects of branding is loyalty. How can we create more and deeper loyalty from customers?

 

There are a number of ways, but I've outlined five that make the most sense, given the constraints we all deal with and the ever-changing demands of the marketplace. Seneca provides some sound advice along the way, and Delta provides a shining example of aiming for feelings.

 

 

We'd be honored if you'd leave us a rating or review for the show. You'd be surprised at how much weight it pulls.

 

Links:

• This episode: smonty.co/fullmonty38
• The Future Never Comes If You Can't Nail the Present (Mitch Joel)
• Trust Social Networks with Your Data? Nah. Use Social Anyway? Yep. (eMarketer)
• For $150, Most Users Will Sell Personal Information to Brands (eMarketer)
• How Amazon Steers Shoppers to Its Own Products (New York Times)
• Uber testing fare that offers a cheaper ride if you wait longer (9to5Mac)
• How mobile became a power tool in idle moments (Think with Google)

Credits

Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

 

Subscribe on Apple Podcasts, Google Podcasts, SoundCloud  or Stitcher. Also, try the RadioPublic  interface.

 

 

If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

 

 

How would you rate the impact of technology in your life? Note there's no judgement there – not how it has improved your life or how it may have harmed you. 

 

The Pew Research Center asked 55 technology experts to weigh in on that, and their answers were wide-ranging. Perhaps more varied than expected. And that's okay, because it's a very personal thing.  

 

I've got a personal story about how technology played a role in something I did and how I think about it now. 

 

We'd be honored if you'd leave us a rating or review for the show. You'd be surprised at how much weight it pulls. 

 

Links:

• This episode: smonty.co/fullmonty37
• Pew Research: Stories From the Experts About the Impact of Digital Life

 

 

Credits

Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

Incidental music:

• Evening Fall Harp by Kevin MacLeod is licensed under a Creative Commons Attribution license
• Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100236
• Artist: http://incompetech.com/

 

Subscribe on Apple Podcasts, Google Podcasts, SoundCloud or Stitcher. Also, try the RadioPublic interface.

 

If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

 

There seems to be more activism than ever now: political activism, social activism, and of course, corporate activism. Executives are right to be on guard against shareholder activists, who can turn the opinion of boards and of other shareholders alike, changing business practices and governance alike. 

 

But there's another kind of activist out there now that probably requires even more attention. Because if this kind of activist is ignored, the effects to the organization can be much deeper and severe. 

 

 

We'd be honored if you'd leave us a rating or review for the show. You'd be surprised at how much weight it pulls. 

 

Links:

• This episode: smonty.co/fullmonty36
• Recent employee revolts at Amazon, Google, and Salesforce    

 

Credits

Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

Image credit: Wikimedia Commons

 

Subscribe on Apple Podcasts, Google Podcasts, SoundCloud or Stitcher. Also, try the RadioPublic interface.

 

 

If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

 

While we're constantly thrown into situations in which we try to discern what's coming next – or simply trying to keep up with what's happening now – it can be difficult to feel like we've got our head above the water.

 

Yet taking the time to look at the past can help chart a course to the present and future. In this case, we look at the past through that great American novel, The Great Gatsby, by F. Scott Fitzgerald. What can the behaviors of Tom and Daisy Buchanan and of the narrator Nick Carraway, teach us about brands and influencers?

 

We'd be honored if you'd leave us a rating or review for the show. You'd be surprised at how much weight it pulls. Links:

• This episode: smonty.co/fullmonty35
• The Great Gatsby
• Unilever's CMO on influencers

 

Credits

Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

Incidental music: Elegy by Wayne Jones and Flapper Walk (1922) from Archive.org.

 

Subscribe on iTunes - and leave us a review. Also, try the RadioPublic interface.

 

 

If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

It's never fun being the butt of a joke, is it? If you feel like someone is having fun at your expense, it doesn't quite seem as funny to you as it does to the perpetrator. 

 

When brands try to get cute, when then pull a stunt with seemingly nothing more than the stunt itself being the object, it feels tiresome. Is anyone measuring what matters and what it will take to turn their business around? 

 

Please leave a rating or review so other people can find the show. 

 

  Links:

• This episode: smonty.co/fullmonty34
• Sisyphus
• IHOP CMO: 'We had to crack the code by being disruptive' 
• Here's the data behind IHOb's seemingly stupid name change

   

 

Credits

Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

Subscribe on iTunes - and leave us a review. Also, try the RadioPublic interface.

 

If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.