Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Imagine a world where you no longer need to sift through search engine results or navigate various websites to find information or make travel plans. That’s the world advertisers are gearing up for as consumers continue to integrate AI technologies like ChatGPT into their daily routines. Today, Tal discusses the future of AI in the advertising business. Show Notes

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• Tal Jacobson: Website // LinkedIn // Twitter
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