Bloomberg Business of Sports

The Future of Digital Sports Distribution


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Great power requires great responsibility... as one of the largest social media platforms in the world Twitter has found itself at the forefront of the call for social justice in the sports world and it continues to grow in digital content distribution. Twitters Head of US Sports, TJ Adeshola joins Jason Kelly, Michael Barr and Mike Lynch for a wide ranging conversation about the impact the company has had on the sports world. From content distribution to activism, athletes globally have used Twitter as a way to directly engage with their fans and help to elevate their voice in the fight for social justice. TJ also touches on some of the many mentors he's had throughout his career, his journey into this industry as a man of color and how he wants to pay it forward for the next generation.

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Bloomberg Business of SportsBy Bloomberg

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