Growing Ecommerce – The Retail Growth Podcast

The Future of Ecommerce Advertising in the Post-Cookie Era


Listen Later

Join us as we navigate the choppy waters of ecommerce remarketing with Phillip Ivellio-Vellin, exploring the ramifications of the impending Digital Markets Act (DMA) and Google Consent Mode's implementation deadline of March 6, 2024. This episode promises to equip you with the knowledge and strategies to t thrive in an environment where privacy regulations and tech giants' policies collide. 
 From the implications of user consent to the future of cookie tracking, our deep dive into the evolving digital landscape is a must-listen for every marketer and ecommerce professional seeking to maintain a competitive edge.Phillip offers his expert insights on the delicate balance between data compliance and business performance, shedding light on the industry's pivot towards prioritizing user privacy without sacrificing remarketing efficacy. Hang on as we dissect the future of ad campaigns and present an outlook on how these seismic shifts are poised to change digital advertising strategies.
 
 Google's guidance on consent management requirements in the EEA and UK:

https://support.google.com/google-ads/answer/14505993

...more
View all episodesView all episodes
Download on the App Store

Growing Ecommerce – The Retail Growth PodcastBy Smarter Ecommerce

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings


More shows like Growing Ecommerce – The Retail Growth Podcast

View all
The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

102 Listeners

Shopify Masters by Shopify

Shopify Masters

375 Listeners

The Digiday Podcast by Digiday

The Digiday Podcast

104 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

748 Listeners

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing by Chris Schaeffer, Certified Google Ads Specialist

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

317 Listeners

The Glossy Podcast by Glossy

The Glossy Podcast

249 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,252 Listeners

Problem Solvers by Entrepreneur.com

Problem Solvers

172 Listeners

MarTech Podcast ™ // Marketing + Technology = Business Growth by I Hear Everything

MarTech Podcast ™ // Marketing + Technology = Business Growth

159 Listeners

Winning With Shopify by Winning With Shopify

Winning With Shopify

93 Listeners

2X eCommerce Podcast by Kunle Campbell

2X eCommerce Podcast

48 Listeners

The Watson Weekly - Your Essential eCommerce Digest by RMW Commerce

The Watson Weekly - Your Essential eCommerce Digest

35 Listeners

The Google Ads Podcast by Solutions 8

The Google Ads Podcast

11 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

353 Listeners

Lenny's Podcast: Product | Growth | Career by Lenny Rachitsky

Lenny's Podcast: Product | Growth | Career

1,335 Listeners