What has been emerging in music listening since the lockdown? How are music services weaving together streaming, radio, news, podcasts and ads in the emerging streaming marketplace? Super Hi-Fi's Zack Zalon is back as we dissect possible paths the listening experience can take. He echoes Daniel Ek's statement that radio's $18 billion in ad revenue globally is there for the taking by the music services that fight for it the hardest. We talk about what future interactive ads might sound like, plus get Zalon's take on other Music Tectonics Conference themes including 7-second music clips in social video, the endurance of live-streaming after the pandemic, and the future of mixed reality. 

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!