Ep. 163: The jobs market in the music industry is changing fast: it's not just artists who are decoupling from the traditional industry businesses, it's the industry workers too. Not only have various major players laid off significant percentages of their workforce, but some artists and teams are seeking smaller, nimbler companies to do niche tasks. So we got Music Ally COO Patrick Ross on the show to chat about what this means for people: how to up-skill, re-train and branch out; how to recognise the opportunities this brings. Spoiler: now is a better time than ever to learn new abilities and make them into a creative career.

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Ep. 162: It's always a Very Special Episode when Music Ally's Head of Insight, Stuart Dredge, joins the Focus podcast, and lo, Stu chats to Joe Sparrow in depth about AI (of course!), music fintech, music ecotech, music healthcare tech and more!

This episode is part of Music Ally's annual music-tech Insight Report, available to Music Ally subscribers.

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Ep. 161: Direct to Consumer is a model that most artists, of all sizes, are now prioritising. But which type of artist does this approach work – and not work – for? Mag Rodriguez, CEO/founder of D2C platform Even – which has the tagline "Buy The Art From The Artist" – talks to Music Ally's Editor Joe Sparrow about how artists can use this business model to generate money.

He says that artists can make more money from a new release this way than on a streaming platform, sometimes even before that release reaches the DSP.

Joe and Mag also talk about artists using fan data, how emerging artists with small fanbases can make D2C work, and how to treat superfans in a way that feels fair, while maximising income for artists and the experience for fans?

Even: https://get.even.biz

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Ep. 160: A marketing-focused episode – Sarah Seukeran analyses three recent notable campaigns and activations from Lainey Wilson, The Cardigans, and Peggy Gou. Featured are campaigns that combine local weather data with music streaming, showcase a good way of getting catalogue to connect with The Kids on TikTok, and encourage fans to design localised merch. It's ideal if you're trying to find good ideas to try out in your own music campaigns!

1. Lainey Wilson:

2. The Cardigans:

https://pro.musically.com/weekly-round-up-21-aug-2024/

3. Peggy Gou:

https://pro.musically.com/weekly-round-up-3/

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Ep. 159: Dhruv Chopra, co-founder/CEO of Brooklyn venue Elsewhere, joins Joe Sparrow to talk about finding new ways of running local independent venues. Dhruv and Elsewhere are reaching around to find a new business model in a new gig-going world. Today, music is consumed, created, performed, played, discovered, experienced and valued differently – and yet, the basics of live music are the same: a group of people in a room while some music happens. 

So Elsewhere is trying something that is both the same, and yet different – by exploring what a local live music venue can be in 2024, and how it can make money. The model that they have landed on involves a subscription membership, a digital Discord community, and a real-life “cultural epicentre”. It’s perhaps all the things that local venues have always been, but with more explicitly-defined models and platforms.

Dhruv also talks about the state of the small venue ecosystem in a post-pandemic era, when young consumers are demanding more from their live experiences than cheap beer, and $150 stadium show tickets are monopolising the budget of gig-goers.

Elsewhere: https://www.elsewhere.club

Dhruv's music pick: Herbie Hancock, Michael Brecker & Roy Hargrove - Directions In Music - Live At Massey Hall https://www.youtube.com/watch?v=g8nB_kzUf2w

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Ep. 158: When Jamie Oborne's career as a musician ended, he decided that the second best thing was to be an artist manager. He also decided that he'd stay independent, write contracts different to the one's he'd signed, and work closely with his artists. Twenty years on, Oborne's approach seems to have worked well enough: he runs management company All On Red and indie label Dirty Hit; both of which have a host of globally successful acts, most notably The 1975.

Jamie joined Music Ally's editor Joe Sparrow to discuss his career and his thoughts of the future of management: how the role will change and the shifting responsibilities of a manager in an era where you can do it all in-house.

They also talked about how artists – from DIY to arena-level – are aiming to create a D2C business model; how managers should trust their artists' decisions and work with them to nurture their instincts yourself; and what advice he'd have given himself when he was starting out in management.

Jamie also shared some of his favourite current artists that he's working with:

Saya Gray: https://open.spotify.com/artist/4EnymklUyqZwvmHQGlRssl

Bleachers: https://open.spotify.com/artist/2eam0iDomRHGBypaDQLwWI

beabadoobee: https://open.spotify.com/artist/35l9BRT7MXmM8bv2WDQiyB

The 1975: https://open.spotify.com/artist/3mIj9lX2MWuHmhNCA7LSCW

Jamie's music pick(s):

Rolling Stones – Sticky Fingers: https://youtube.com/playlist?list=OLAK5uy_kd9KDl7SAnHcZABxeLCU3JDz2oQmUEeZo

The Smiths – Meat is Murder: https://youtube.com/playlist?list=OLAK5uy_mz0YHCuq_IeMVDk67mtgUccsBqg-DOzvM

The Stone Roses: https://youtube.com/playlist?list=OLAK5uy_kmlwGGQH_U-X7qCB0Vn6H6VnNqp4swuGY

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Ep 157: Cast your mind back to 2020, when public spaces were shut down and the world suddenly felt insular and closed. Live-streaming became wildly popular overnight – in fact this podcast began in these circumstances – and many apps and platforms appeared and disappeared to feed the need for watching live events from our homes.

A mere four years later, and live-streaming has matured and the froth has died down. So what is the space like now that it is no longer the buzzword of the moment? How healthy is  the livestream ecosystem today compared to the frothy ecosystem a few years ago? And How are artists using live-streaming now? And what do audiences and superfans really want from livestreaming now that they can go to gigs again?
Jakub Krampl, founder and CEO of music livestreaming company On Air talks to us about where live-streaming is in 2024, and what artist teams and audiences really want from live streams and recordings of their favourite artist. 

On Air: https://onair.events/

Led Zeppelin - The Song Remains the Same (Madison Square Garden 1973): https://www.youtube.com/watch?v=DtVKz0rv4cg

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Ep 156: Superfandom, superfandom, superfandom. Unless you’ve been living on the moon for the last year, you’ll not have been able to avoid the latest obsession of pretty much anyone working in the music industry. We chatted to Jacquelle Horton, CEO/Founder of superfan platform Fave, about the nature of superfandom – and we also dug into how to nurture it without taking advantage of enthusiastic fans.

The industry’s current interest in superfandom makes sense: whether you’re a DIY artist, a manager, a label, a booking agent, or anything else – it’s clear that super-serving your superfans makes fans more happy, and makes you more money. Plus, it dovetails nicely with the direct-to-fan business model many are trying to build. Jacquelle tells us about the power of superfandom and how to do it right.

Fave: https://faveforfans.com/

Eminem – Til I Collapse: https://www.youtube.com/watch?v=Pi3_Zs-oRUo

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Ep. 155: Andre Benz founded The Nations when he was in high school. What began as a Youtube channel uploading dance music remixes has transformed into a media conglomerate with a record label and various genre-focused channels. 

In the latest episode of the Music Ally Focus podcast, he explains the challenges of building a multi-faceted ecosystem that meets the needs of modern music fans, and also creators – and doing it all on top of existing infrastructure in the form of Youtube. 

The Nations' success, he says, hinges on understanding its audience.By fostering a community through comments and replies, he built a loyal fanbase hungry for curated music experiences.

This community-building resonated deeply with Benz. "There's so much power... in replying to comments and making them feel special," he says. This philosophy, he believes, aligns with a shift in music consumption, where tastemakers and algorithms now play a bigger role than traditional gatekeepers.

"It's essentially a modern-day radio station" for a younger generation seeking music that aligns with their tastes, says Benz.

Nations https://nations.io/

Lowly https://lowly.io/about/

Broke: https://www.brokemusic.io/about

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Content warning: this episode discusses sexual abuse.

Ep. 154: Caroline Heldman Ph.D and Samantha Maloney are co-founders of the Sound Off Coalition, which recently published a report that called out “the scathing history and financial impact of decades of sexual abuse and coverups in the music industry”. In the report, publicly-available information on reported allegations of sexual abuse, harassment and related misconduct involving musicians and music industry executives is catalogued in detail. Amongst its key demands is a call for an end to the use of non-disclosure agreements (NDAs) that silence survivors.

While its mostly comprised of allegations - and the report notes that "all individuals should be considered innocent until proven guilty” – it’s still a sobering document: over 200 pages detailing allegations against some of the most well-known names in the music business.

We spoke to Caroline and Samantha about their work, the impact of the report, what they describe as a pattern of “covering up” by big music companies, the way they are using shareholder and political activism to try to make a difference –  and the scale of the challenge. 

> Links mentioned in the podcast:

Sound Off Coalition report: https://soundoffcoalition.org

The Representation Project: ⁠https://therepproject.org/campaigns-timeline/⁠

The Punk Rock Therapist ⁠https://www.thepunkrocktherapist.org⁠

Music Ally reporting on The Sound Off report: https://musically.com/2024/03/01/sound-off-report-targets-rampant-rape-culture-in-music-industry/

R. Kelly: The history of his crimes and allegations against him - BBC news: https://www.bbc.com/news/entertainment-arts-40635526

Lady Gaga sexual assault - BBC news: https://www.bbc.com/news/entertainment-arts-57199018

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