Ep. 140: Joe is joined by Sherry Saeedi, founder & CEO of Verswire. Sherry says that Verswire is a new alternative to record labels – or “a venture capital model alternative for signing musicians” as she puts it. We ask her why she believes it is “the future of music” and Sherry talks with the passion and language of a tech founder. She thinks that the Verswire model of investing in artists in a similar way to how startups are funded will have a major disruptive effect on the long-standing record label model. Verswire is now signing bands, has pulled in $12.3M in seed and series A investment, and is opening a publishing arm in partnership with Kobalt – so we ask her to explain how it is disruptive.

LINKS:

Verswire Website

Verswire Instagram

Sherry Saeedi's Instagram

Blink 182 – Enema of the State: https://youtube.com/playlist?list=OLAK5uy_ku1eCIHSQXftkjdy1pDCmCHYLyHza-agY&si=px29N2GpY1YDO-cb

Rob Thomas - Someday: https://www.youtube.com/watch?v=H6pODq8_FxE

Drill bits: https://www.guinnessworldrecords.com/world-records/609662-most-times-to-insert-a-power-drill-bit-into-the-nose-in-30-seconds

------

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Ep. 139: The Black Eyed Peas have sold an estimated 80 million records, are one of only a handful of artists to have simultaneously held the number-one and number-two spots on the Billboard Hot 100 chart, and have headlined the Super Bowl half-time show. We were very happy to talk to Rachel Strassberger, one third of the Black Eyed Peas' management team. She speaks to Music Ally’s Editor Joe Sparrow about what it's like to co-manage one of the world’s best-selling and well-known groups, and what she has learned along the way.

Rachel also talks about how the team balances promoting a mix of classic hits and front line releases, and what the modern requirements are from managers for artists – of all sizes. She also talks from her personal perspective about the skills managers will need to adopt in the next ten years as the industry undergoes another cycle of rapid change.

Rachel Strassberger: https://www.linkedin.com/in/rachel-strassberger-1434141b/

Where is the Love? https://www.youtube.com/watch?v=WpYeekQkAdc

Dice/feet https://www.guinnessworldrecords.com/world-records/716798-most-dice-stacked-with-one-foot-in-one-minute

------

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Ep. 138: Lyrics are now everywhere - in our streaming apps, on short form social media, and in the now ubiquitous lyric video. So how might lyrics be used in the future in ways we may not have thought of? Joe Sparrow is joined by Darryl Ballantyne, founder & CEO of LyricFind, one of the oldest companies to license lyrics on behalf of rightsholders to various digital services, who chats about the how lyrics will be used in autonomous vehicles – and by various generative AI tools. Are these platforms licensing them and what are the wider legal implications if someone, for instance, asks an AI to create a new set of lyrics in the style of U2 or "Penny Lane"? (He also explains how Hanson’s “Mmm-Bop” is actually a very tragic song if you think about the lyrics...)

LyricFind: https://www.lyricfind.com/

Don Henley - The Boys Of Summer: youtube.com/watch?v=6RUIeX6UCT8

Pancakes https://www.guinnessworldrecords.com/world-records/most-tosses-of-a-pancake-in-one-minute

------

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Ep. 137: Marie Fol, Lead of the Keychange initiative, joins Music Ally’s Editor Joe Sparrow and they takes stock of gender representation in the music industry in 2024. Keychange is a global network and movement with a wide ranging remit to works towards what it calls “a total restructure of the music industry in reaching full gender equality.”

Joe and Marie discuss Keychange’s ambitions for the year ahead and talk in depth across a number of areas in the music business – as well as the challenges that Keychange faces, and the pushback and common counter-arguments she faces. Marie and Joe and also dig into the more complex issues, including the "pipeline problem", and her advice on how you can make tangible and actionable differences.

Keychange: https://www.keychange.eu/about-us

Keychange US: https://www.keychangeus.com/

Kimmortal https://kimmortalportal.com/aboutme

Burgers:https://www.guinnessworldrecords.com/world-records/612186-most-hamburgers-assembled-in-one-minute

------

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Ep. 136: AI is promising fundamental changes to the business of music and its creation. But what about the part where music is connected to the fans? Virginie Berger is a long-established music-tech industry expert and like many people working in innovative areas of the music industry, she’s been doing deep research into the role AI will play now, and in the future. In this episode, Music Ally's Editor Joe Sparrow picks Virginie's brains on the role that AI will play in music marketing and fan engagement. 

Virginie explained how AI tools are already streamlining community building, creating unique fan experiences, and generating content.

Virginie: https://www.linkedin.com/in/virginieberger/

- AI-driven platforms "Endel" create personalized soundscapes based on the listener's environment and mood, 

- "TheWaveVR," transforms how fans experience music by offering interactive and immersive virtual reality concerts. 

- “Landmrk” uses AI to unlock exclusive content for music fans based on their geographical location. 

- Arsenal London's chatbot, "Robot Pires"

- Character.AI's Chatbots: Character.AI offers chatbots that fans can customize based on their interpretation of a character. These chatbots can simulate conversations with the character, providing a unique, personalized fan experience

- “Cortex” and “Pattern89” analyze historical performance data to predict the success of future content, optimizing posting schedules and content types for maximum engagement.

- Socialbakers (emplifi): An AI-driven social media management platform that provides advanced audience insights, content creation, and posting optimization for social media management.

- Predis.ai: An AI-powered social media marketing platform that can assist in content creation and optimization for various social media platforms.

- Symphony: An automated marketing platform that can help artists streamline fan development and engagement, providing AI-powered tools for content creation and audience analysis.

- FeedHive offer advanced audience insights, content generation, and posting optimization for social media management. 

In Rainbows From The Basement: https://www.youtube.com/watch?v=sWqDIZxO-nU

Flipping omelettes: https://www.guinnessworldrecords.com/world-records/most-flips-of-an-omelette-in-one-minute

------

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Ep. 135: YouTube's Nur Ozdamar joins Music Ally's editor Joe Sparrow to explain how her Artist & Label Development team for Europe, Middle East & Africa (EMEA) supports the careers of artists and its label partners. She describes the help that they provide, how they choose which emerging artists they eventually partner with – and how her team consider the changing face of music consumption on YouTube.

YouTube for Artists: https://artists.youtube/

Jeff Buckley :⁠https://www.youtube.com/watch?v=3MMXjunSx80

Unicycle skips: https://www.guinnessworldrecords.com/world-records/most-skips-on-a-unicycle-in-one-minute

------

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Ep. 134: Lior Tibon is former COO of TIDAL, and now co-founder of music financing platform Duetti, which aims to let smaller and mid-range artists sell part or all of their catalogue. He’s got experience in both the investment and streaming sides of the industry and so we talk about two things that are distantly, yet directly, connected: the recently mooted artist-centric payment systems that divide up money to artists from streaming platforms in new ways – and the service that Duetti provides, giving artists another route to the money that their songs will make.

Lior talks about who would benefit the most if an artist-centric system was widely rolled out – and whether it would please artist who have been calling for a fairer remuneration model. He also talks about Duetti’s work, who they target, and how artists may use services like this to unlock value from songs alongside streaming income.

Duetti – https://duetti.co

Paul Oakenfold – https://www.youtube.com/@PaulOakenfoldVEVO

------

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Ep. 133: we’re joined by Paul Sampson, CEO and founder of Lickd, the licensing startup that supplies music to creators on YouTube and other platforms. We seem to be shifting into an era where a new and widespread use of music is emerging – where music is a component of a wider experience: for instance in the background of short/long videos, live streams of gaming, or as part of users building interactive experiences - almost “music as Lego”. We chat to Paul about the future of music usage and whether the current system of licensing is up to the task of recovering the correct money for music creators.

Creators of online content are eager to use recognisable hit songs in what they make. And Paul Samson has an interesting perspective on these creators needs – whether they are zillion-streaming superstars like MrBeast, or more modestly-successful creators. So we ask him about what they actually want from music, and also how they view music in terms of its use and its value, when they are perhaps only using it as a component of something bigger that they’re piecing together. Plus we ask Paul about generative AI music – and whether this could take a slice out of his business model.

Lickd: https://lickd.co

Tearing T-shirts: Most T-shirts worn and torn in one minute

Nirvana –  Nevermind: https://www.youtube.com/watch?v=hTWKbfoikeg&list=OLAK5uy_kEQJGO2SZ0k-vJ8b-F2AJLfKnw0cFydNg

Andrea Bocelli - Con Te Partirò - https://www.youtube.com/watch?v=nVUHHW1tJYA

------

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🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our ⁠⁠⁠⁠⁠⁠⁠corporate and sponsored subscriptions⁠⁠⁠⁠⁠⁠⁠. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: ⁠⁠⁠⁠⁠⁠⁠musically.com/subscription-options⁠⁠⁠⁠⁠⁠⁠

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Ep. 132: Making vinyl records requires a lot of heat and energy, and uses plastics that are bad for the environment. But vinyl records are an old technology - so how might a modern record be made? Sven Deutschmann is Managing Director of Sonopress, a company that makes vinyl records and other physical media. He showed Music Ally’s Editor Joe Sparrow a new type of disc and spoke about a new process of making records that uses the same plastic used in plastic water bottles, and that uses significantly less energy – and creates less waste.

It's called EcoRecord and is made by injection moulding, not pressing, and is produced using polyethylene terephthalate (PET) as its base material rather than polyvinyl chloride (PVC). They can also be produced using 100% recycled PET.  Creating the discs requires neither natural gas nor steam, and Sonopress says its test operation saw energy savings of up to 85% compared to the traditional process. The product is being launched in collaboration with Warner Music.

Video of EcoRecord process https://www.youtube.com/watch?v=C9Og3mDCeD8

Sonopress https://www.sonopress.de/en/

If you’re interested in finding out more about EcoRecord please contact: [email protected].

The Dark Side of the Moon: https://www.youtube.com/watch?v=k9ynZnEBtvw

Coconuts: https://www.guinnessworldrecords.com/world-records/101775-most-green-coconuts-smashed-in-one-minute-by-elbows

------

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Ep 131: We have been puzzling over the impact of AI-generated music and how it will align with the laws that have made the music business, well, the music business. Eliane Ellbogen is an intellectual property lawyer at Fasken law firm in Montreal, and has spoken at a number of conferences about the legal implications that accompany AI Music. She joined Music Ally's Editor Joe Sparrow, who lobbed some (depending on your point of view) tricky and/or stupid legal questions at Eliane – who answered them with patience and clarity.

For instance: can an AI author music? Can humans claim ownership of AI-generated music? What happens if an AI-created piece of music sounds very similar to your own human music? What laws might be used to regulate it all? Eliane gamely got to grips with them all.

Eliane and Fasken: https://www.fasken.com/en/eliane-ellbogen

Eliane at MUTEK:  https://forum.mutek.org/en/shows/2023/workshop-art-ai-and-the-law---ip-for-digital-artists

Bach’s Goldberg Variations: https://www.youtube.com/watch?v=p4yAB37wG5s

Oneohtrix Point Never - Again: https://www.youtube.com/watch?v=kcCWAqoiSXI

Smashing watermelons: https://www.guinnessworldrecords.com/world-records/most-watermelons-smashed-with-a-punch-in-one-minute

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👋 ⁠⁠⁠⁠⁠The Knowledge⁠⁠⁠⁠⁠, Music Ally’s free weekly newsletter: ⁠⁠⁠⁠⁠musically.lnk.to/knowledgepo⁠⁠⁠⁠⁠

🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our ⁠⁠⁠⁠⁠corporate and sponsored subscriptions⁠⁠⁠⁠⁠. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: ⁠⁠⁠⁠⁠musically.com/subscription-options⁠⁠⁠⁠⁠

Ⓜ️ Subscribe to ⁠⁠⁠⁠⁠Music Ally⁠⁠⁠⁠⁠'s industry-leading analysis, reporting and news: ⁠⁠⁠⁠⁠musically.com/subscribe⁠⁠⁠⁠⁠

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