The Marketing Analytics Show

The future of marketing measurement: How to win in a world of data


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In this episode of the Marketing Analytics Show, Mikael Thuneberg, CEO of Supermetrics, will discuss the challenges of marketing measurement, and more importantly, what you can do to overcome them.

You'll learn:

  • Why marketing has gotten harder since 2012
  • The three big challenges of marketing measurement
  • What you can do to overcome them
  • Links mentioned in the show:

    • Follow Mikael on LinkedIn.
    • Start your free 14-day Supermetrics trial.
    • Follow Supermetrics on Twitter.
    • Follow Anna on Twitter.
    • ...more
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