How Dappier helps publishers move beyond bot-blocking to monetize AI and take charge of their own "answer layer."

This week on The Media Copilot, host Pete Pachal is joined by Dan Goikhman and Krish Arvapally, co-founders of Dappier, to explore how media companies can turn AI from a threat into an opportunity.

As AI agents and bots reshape how audiences find and consume content, Dappier is helping publishers go from defending against scraping to playing offense. From creating branded AI experiences on publisher sites to opening new revenue streams from AI search, Dan and Krish break down how the next wave of AI distribution can be sustainable for media.

Together, Pete, Dan, and Krish dive into:

 🔹 What it really means to monetize content when it appears in AI search

🔹 How Dappier’s Ask AI 2.0 helps publishers super-serve audiences with ad-supported AI search

🔹 The role of standards, trust, and enforcement in the bot ecosystem after Cloudflare’s big move against stealth crawlers 🔹 Why verticalized AI experiences will define the future and how publishers can claim their “answer layer”

🔹 What early partnerships in local news reveal about AI’s impact on journalism and community trust

From ad models to agentic search, this episode offers a rare insider’s look at how media can thrive in an AI-first internet. Whether you’re in publishing, tech, or just curious about the future of answers, you’ll leave with a clearer view of where the AI economy for content is headed.

🎙 Guests:

• Dan Goikhman | Co-Founder, Dappier | LinkedIn
  

• Krish Arvapally | Co-Founder, Dappier | LinkedIn

  
  

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This episode of The Media CoPilot was produced by Pete Pachal, Executive Producer Michele Musso, and with video/audio editing by the Musso Media team. Produced by Musso Media. © 2025 Musso Media. All rights reserved.

Music: Favorite by Alexander Nakarada, licensed under Creative Commons by Attribution 4.0 License 

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