Why has protein become the North Star of modern food culture? In this episode of The Tomorrow Today Show, host Mike Lee is joined by guest co-host Nicki Briggs, global comms & corporate affairs leader, to dive deep into the past, present, and future of our protein obsession—and where it might take us next.

From the nutrition science behind our cravings to the political and cultural battles over meat, this episode explores all four legs of the “protein stool”: animal-based, plant-based, cellular agriculture, and precision fermentation.Along the way, we confront big questions: Is plant-based protein in decline or just recalibrating? Can lab-grown meat go mainstream? What role does politics play in shaping our plates? And how does consumer behavior change in the age of GLP-1s?Featuring in-depth conversations with:

Whether you’re a carnivore, vegan, flexitarian, or just protein-curious, this episode breaks down the hype, the hurdles, and the hope driving the future of what we eat.