In this episode of Unfiltered Vet Discussions, the team explores the future of veterinary medicine with Jules Benson, chair of the Veterinary Innovation Council. They discuss the council’s focus on AI in radiology and scribing, improving practice efficiency, and the financial impact of pet care on pet acquisition. The conversation highlights the importance of client trust, high-touch care, and sustainable business models while debating traditional metrics like average client transactions (ACT). They also examine how innovations like AI and telehealth can enhance—not replace—human interaction in veterinary care.