Are you using your content marketing to maximum performance? Lauren and Tony discuss how to know when is enough and strategies to repurpose content to make the best of it on multiple communication channels.

Check out more at The Guild.

Meta dropped an somewhat anticipated bomb last week by introducing Threads as their new social media channel. A direct competitor to Twitter, Threads is the topic of discussion for Lauren and Tony this week!

Check out more at The Guild.

Taking a little holiday from the serious marketing information, Lauren and Tony discuss their top five favorite summer foods! Check out this great podcast and Happy Independence Day from the G Factor Podcast Team!

Check out more at The Guild.

Find yourself managing more than one social media account? Well then, you are officially a social media manager. Lauren and Tony (mostly Lauren) lays out five great tips to help social media managers create content, find content,  grow audiences and engage the audience segments they currently have.

Check out more at The Guild.

It isn't if, but when you experience a social media misstep. Lauren and Tony discuss how to recognize, address and move forward when you are challenged with a crisis via social media channels.

Check out more at The Guild.

Are organic posts on social media dead? Lauren and Tony discuss why organic social media posts don't have the same punch they once had and how paid posts can help grow your channel and the reach of your organic posts.

Check out more at The Guild.

A recent study showcased the top six social media channels and how people were using them. Lauren and Tony discuss this report and give their own takes as how social media has evolved.

Check out more at The Guild.

They are a reality that even COVID couldn't stop! Tradeshows are a necessity for many industries. Lauren and Tony discuss a few important things to remember while preparing, attending and following-up after these life-long, never-ending marketing methods!

Check out more at The Guild.

Lauren and Tony look at some new social media platforms that may help businesses connect with their audiences. Whether you are interested in Discord or the new offering from the makers of TikTok, Lemon8, both may help you break out as a new brand!

Check out more at The Guild.

What are the new trends in showcasing a product, service, brand or special event? Try thinking INSIDE OF THE BOX with reveals. Whether used on social media, as a media pitch or a way to include and share influencers and branding, unboxing is the hottest way to show-off your new items. Lauren and Tony discuss a variety of methods to increase the visibility of your next unboxing.

Check out more at The Guild.