Tomorrow is Valentine's Day and Lauren and Tony are going to share some marketing tools they LOVE to use in their client relationships. Sit back and enjoy this torrid list of long-term and overnight successes. Happy Valentine's Day!

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Understanding what branding is and how a company or organization can properly use branding is important for the future's long-term growth. Lauren and Tony provide a few basic definitions as well as tools for businesses to leverage their understanding of a brand and how to share that brand with consumers

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Completing a conversion often comes down to the "ask." Lauren and Tony discuss the importance of offering a strong call to action for your consumer as well as some of the ways this helpful tool can increase engagement.

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Can you believe blogging has be "a thing" for almost 30 years! Lauren and Tony discuss the continued value of this marketing tool and how you can leverage your thoughts into rich, culture-driven content.

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Still crafting your marketing plan? Lauren and Tony provide some insight as to what components make a good marketing plan and how to use execute those tactics to ensure success throughout the year!

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What type of audience do you have engaging your brand? Whether they are passive or active consumers, Lauren and Tony will share the pros and cons of each type and how to effectively engage them to increase your brand exposure and return on investment.

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The end of 2022 is near and Tony showcases the top two podcast during the past 12 months. A review of customer service and hashtags, this episode is a look back and a move forward toward 2023!

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There are a lot of misconceptions surrounding social media and strategies to optimize social media marketing. Lauren and Tony discuss several untruths  as they relate to effective usage of social media.

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The amount of usage when it comes to nostalgic terms in marketing has grown by 88% since 2021 according to PR Daily. Lauren and Tony chat about how to effectively leverage the longing of yesteryear by consumers and pitfalls to avoid when doing so.

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The holiday season is one of the best times of the year to get that end-of-year boost. Lauren and Tony discuss some effective tips for non-profit organizations to use in gaining stakeholders, donors and resources - including partnering with for profit organizations!

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