One of the most difficult decisions for brands and leadership is if and how to celebrate holidays. Lauren and Tony discuss how to define a holiday, how it may align with your brand and the importance of understanding the power of not celebrating as much as making a well-informed mention.

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There are a ton of misconceptions out there about marketing. Lauren and Tony will help you navigate some of the most obvious and a few often overlooked.

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Whether you have a new brand, or a long-time brand you don't feel is gaining traction, you need ideas to perpetuate your brand. Lauren and Tony discuss a few "DOs" and a couple of "DON'Ts) about how to gain brand recognition.

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It is often difficult to delineate the differences between promotional items, apparel, uniforms and branded office supplies. Lauren and Tony take inventory of what helps and hurts a brand, some tips on how to define the use and value of apparel and promotional items as well as the life-long debate about the need for branded pens.

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Today's super-savvy consumers curate their media in a very particular fashion. In order to convey your message directly and efficiently, it is important to use verbal and non-verbal skills to connect. Lauren and Tony discuss some "101" ways to be your best on television, Zoom/Virtual, podcast and radio interviews.

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Another look at the importance of your brand, Lauren and Tony discuss systems to ensure your brand continues to align with brand standards, isn't changed by third-parties and remains strong whether it is a life-long brand or new brand reveal.

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Do you knock on wood, or throw salt over your shoulder? If so, then you won't want to miss this episode of The G Factor podcast! Lauren and Tony take a break from marketing and celebrate Monday the 13th (is that a thing?) and go through their favorite lists of superstitions. 

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Lauren and Tony are diving deep this week into podcasting. If you haven't listen to their previous 101 and 201 version, do it right now! This podcast will share additional information about advanced editors, distributors and tactics to grow your listenership!

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New technology in AI such as ChatGPT is overwhelming the halls of public relations and content creators across the globe! Lauren and Tony discuss the positives and negatives about using ChatGPT and other AI creators in your strategic communications.

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If you are podcasting, great! Let's see if we can help you do it a little better and faster than ever before! Ok, maybe too much hype, but Lauren and Tony have some great tips to boost your podcast game.

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