The simple and transferable 2x3 inch real estate of paper and information known as a business card has been with professional men and women for ages. The card today represents both status and lead generation. Lauren and Tony will discuss whether the venerable business card should continue to be a mainstay of marketing collateral, or should be tossed to the side for something better.

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Who would have ever thought a simple square design, which was a novelty in the early 2000s, has not become a powerful way to communicate a link to a website, contact information or more. Lauren is back and she and Tony will be discussing the ever-steady rise of QR codes in our daily life.

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Ever since Tony was a child of the 1970s, he has been obsessed with cereal and the marketing behind the cereal boxes, ads and giveaways. Lauren is away on business, so Tony will lead us toward a rich, sugar-filled ending this week . This week, he covers the pseudo-science of cereal marketing as well as his Top 10 cereal flavors targeted to children of the 70s. 

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E-mail marketing isn't just for consumers! Lauren and Tony discuss seven tips about how to increase your readership and views when sending out a business-to-business e-newsletter.

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It is back-to-school time and your business or organization can take advantage of this special occasion by connecting with potential consumers about back-to-school content. Lauren and Tony will share some ideas as to how you can easily do this as well as continue to be the teacher's pet through the entire year!

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Looking for some directions to success when it comes to Google mapping? Lauren and Tony discuss several topics as they relate to increasing your Google map listing viability and how you can capture more clicks with your listing.

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This week Lauren and Tony take common questions from listeners, clients and colleagues about marketing, branding websites and other topics. A fan-favorite format, this podcast delivers real off-the-cuff information from two experts in the marketing field.

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It may have killed the radio star, but video can bring life back into your marketing efforts! Lauren and Tony discuss how video can best be utilized to increase engagement, track performance and convert customers.

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Trends come and go, but Lauren and Tony share some of the most critical for any business or organization to use in outreach during the fast-paced global environment. Check this podcast out, take notes and listen several times.

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Tick-tock isn't just the sound a clock makes anymore. Using video on social media platforms such as Tik Tok, Facebook, Instagram and others amplifies a brand's potential reach. Lauren and Tony chat about ways companies can leverage social media platforms using video as well as some do's and don'ts when using them.

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