Getting great reviews boils down to providing a great service or product and then following up with a request for a review or testimonial. Once you do that, just remember to use it to gain more business. That's what Lauren and Tony discuss this week during the G Factor Podcast - make sure you listen all the way to the end of the show!

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Taking a break from all of that marketing jazz, Lauren and Tony run down their top eight favorite television shows that aren't on the air anymore and haven't been rebooted. There are definitely some nostalgic shows on this list, tune in to find out more!

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Figuring out the "right amount" of funds to allocate within a marketing budget is always difficult. Lauren and Tony shed some light on how to effectively divide up your marketing dollars on proven tactics and new strategies.

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Thinking about taking the next step in your marketing efforts? Then you won't want to miss Lauren and Tony discuss how to determine when the time might be right to hire a marketing firm.

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The first of the year is over and many are looking for an added boost to get marketing back to where you need it to be! Lauren and Tony talk about some easy tips to get back on the saddle whether it is right now or later in the year to make your marketing efforts hum once again!

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The evolution of bloggers to influencers and now to content marketers has been an interesting journey to watch. Lauren and Tony discuss how content marketers can boost your online presence and position your brand.

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In business, defining your differentiator can showcase your products, services and even brand mission in a favorable light to consumers. Lauren and Tony chat about how to identify those factors, evaluate them honestly and shape a path toward sharing those tangible benefits with current and potential consumers.

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As exciting as a new year is, we can all find ourselves struggling to stay motivated. Lauren and Tony discuss several ways to continue moving forward with a positive attitude and success while finding a balance between work and play.

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Wonder how to get a bigger return by spending less on-going time marketing? How about artificial intelligence. Everything from a call tree, to chat bots, they AI has become more-and-more utilized by consumers and service providers. Lauren and Tony discuss how these touch our everyday lives and ways you can use them to increase productivity in your business or organization.

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Writing will always be an important component of strategic communications. Lauren and Tony discuss ways one can increase their impact through writing, exercise to practice more concise writing and different methods written language can be delivered well to an audience.

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