There are only four weeks before the official start of the "holiday season!" In this episode, Lauren and Tony discuss the importance of preparing for Black Friday and Cyber Monday as well as how to prepare for those online holiday shoppers as well as marketing tips to attract new consumers.

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Knowing where consumers are on social media is one thing, but understanding how to engage them through viable tactics is another! Lauren and Tony discuss some tangible tactics to engage your consumers via social media to create engagement and conversions.

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In their ongoing discussion concerning post-COVID pandemic strategies and tactics, Lauren and Tony explain the shift in social media channels, where consumers are on social media and how those channels are evolving.

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The crystal ball made an appearance this week, as Lauren and Tony try to provide some direction on what to expect from marketing tactics in the upcoming year. Some oldies like direct mail make the list, but surprises may be in store when it come to in-car messaging and artificial intelligence-based mapping.

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The global pandemic continues to shape the world within which we live. That includes the way people consume information and act upon it. This week, Lauren and Tony will discuss post-pandemic consumer trends as it relates to marketing and audience engagement.

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The global pandemic has had a giant impact on our lives. Specifically, consumers have become more savvy as well as more comfortable with technology. Lauren and Tony discuss the change in consumer habits and how to engage your customers online.

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Lauren and Tony meet and greet guest from the Oklahoma Museums Association including Amy Shafer (Edmond Historical Society & Museum), David Davis and Karen Whitecotten (OKPop), Jake Krumwiede (Cherokee Strip Regional Heritage Center) and Ken Busby (Route 66 Alliance). They discuss how museums have adapted through COVID, changes in the industry and some fun facts about Oklahoma, culture and upcoming events

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Lauren and Tony are about to spend the week with the Oklahoma Museums Association at their Annual Conference. This week, the two co-hosts will discuss a little about what they anticipate at the conference, their seminar and guests who will join them next week.

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Believe it or not, Lauren and Tony have just finished the 52nd episode of The G Factor Podcast. In celebration, they looked back at three of the most popular podcasts over the past two seasons. The two showcased Museum and Tacos, PR Pros Discussing Changes in the Industry and Preparing to Marketing in a Post-Covid Era.

This is a composition podcast of all three shows as well as some additional comments and insight by Lauren and Tony.

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It's not a tagline, mission statement or slogan. A value proposition is one of the keystones to an organization's planning and success. Lauren and Tony discuss how to craft a value proposition, common mis-steps and how to communicate the value proposition once decided upon.

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