Often, customer service is the initial communication a consumer has with your brand; make sure it is on-point! Lauren and Tony discuss several methods to enhance customer service, how to engage clients who may be upset and some ways to engage them further.

Check out more at The Guild.

Don't forget public relations when crafting your communications plan! Lauren and Tony discuss the impact of good PR for organizations and businesses as well as the different types of public relations which can be effective.

Check out more at The Guild.

It is important to understand the difference between sales and marketing. Lauren and Tony will define both, explain the important relationship between sales and marketing as well as provide examples of the power of the symbiotic relationship they have with one another.

Check out more at The Guild.

Kicking off season 3 of The G Factor Podcast, Lauren and Tony discuss the importance of podcasting, how to leverage a podcast as an important part of an brand's marketing plan and understand the important added nuances associated with creating community.

Check out more at The Guild.

The year started out with hope and ended with shadows of 2020 and a look toward bigger things in 2022! A special year in review hosted by Tony showcases the top three podcasts from the second season of G Factor. From marketing misconceptions, a panel discussion about the changes in public relations and a discussion with the CEO or the Rt. 66 Alliance, all shaped the tone for our 2021 podcasts.

Check out more at The Guild.

The new year is right around the corner and Lauren and Tony make a few predictions for the upcoming year. Most importantly, 2022 will be another year of evolution and change, but their may be some early indications as to what marketing strategies and tactics will be leaders.

Check out more at The Guild.

The new year is right around the corner and Lauren and Tony want to make sure you are prepared. This week they discuss steps to prepare for the implementation of the new plan, how to get the biggest bang for your buck and understanding the importance of flexibility throughout the year.

Check out more at The Guild.

It is that time of year again, we can come together and reflect upon what we are thankful for with friends, family or those who need others to share their love. Lauren and Tony share a little culinary love by counting down their top three Thanksgiving meal dishes.

Check out more at The Guild.

What if you didn't know how to measure success or failure? Lauren and Tony will discuss three easy ways to begin benchmarking your marketing campaigns as well as suggestions on how to implement measurement tools to increase client visitation.

Check out more at The Guild.

Earned media, specifically media relations, has changed substantially because of both the global pandemic and the consumer-driven content market. Lauren and Tony have an on-going discussion concerning the shift in media relations, how earned media can still help organizations and business engage consumers and the best way your team can leverage the third-party credibility created by earned media.

Check out more at The Guild.