According to a recent report released by Propel, only 8% of news pitches result in a story. Lauren and Tony discuss the continued importance of media relations, why businesses or organizations should engage in public relations and how one can effectively engage members of the media.

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The weather outside might not feel like Fall, but it is less than 150 days before the end of the year. Lauren and Tony discuss the importance of planning early to take full advantage for holiday marketing to turn the last quarter of 2021 a powerhouse for the beginning of 2022.

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Nothing quite beats the impact of professional photography. Lauren and Tony discuss the quantifiable difference between stock photos and subject-centric, original photography as it relates to advertising, branding and marketing. 

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As the Tokyo Olympics kick-off, Lauren and Tony discuss their Bronze, Silver and Gold winners for Asian Cuisine in Oklahoma. A quick break from marketing, the dual compare best restaurants to enjoy the flavors of the Eastern Asia.

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If you have been around as long as Tony has, you can understand how brands have evolved from the buttoned-up "big blue" of IBM to the powerhouse automobile manufacturers such as General Motors and Ford. Today, companies are repositioning for "cool consumers" without trying to make it look like they are placating or patronizing. Lauren and Tony discuss the reasons for such pivots and the way brands have accelerated their shifts in recent years.

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Everyone wants a beautifully designed ad, brochure, business card or website, but did you know the best graphic design starts with preparation? Lauren and Tony discuss the importance of knowing the design specifications of an ad, culling down a message to be direct and ultimately developing a stunning visual impact for all of your branded materials.

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Have you ever wondered if you posted too much personal information on your professional business account? Lauren and Tony navigate the many voices of social media including strategies to include brand humanizing posts versus over-sharing last week's vacation photos. 

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Happy Independence Day! Lauren and Tony discuss the importance of staying on your message and brand. The two chat about the expectation of a consumer and the potential for a disconnect when trying to convert a sale.

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Strategic communications includes internal communication to employees, stakeholders and volunteers. Lauren and Tony discuss the importance of effectively communicating internally within a company or organization as well as some tools to ensure you are connecting with your audience.

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Did you know that your website's content management system, better known as a CMS, is the most important component of your website? Although most get super-excited about the actual design, the content management system dictates how your website is viewed, updated and ultimately used long-term by both the owner and visitor. Listen to Lauren and Tony discuss the ins-and-outs of good and bad content management systems.

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