According to the Digital Marketing Institute, the average return for everyone $1 spent is $6.50 when using influencer marketing. That's why Lauren and Tony will break down the ins-and-outs of influencer marketing, how to use it for your company or organization and how to measure the return most effectively with deliverables.

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Lauren and Tony compare notes as to where they are ready to travel as COVID restrictions loosen around the world. You won't want to miss this top five list of the best places they have been and would love to go.

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There is no substitute for preparation, especially in marketing. Lauren and Tony discuss the importance of research, surveying and competitive analysis within the marketing communication process.

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A rare treat, Lauren and Tony engage a panel of experts from across the United States including Todd Smith of Dean Smith in Nashville, Tennessee, Kristin Helvey of Helvey Communications in Anchorage, Alaska and Tom Garrity of The Garrity Group in Albuquerque, New Mexico.

The panel of three address questions concerning their greatest professional accomplishments, their entry into the strategic communication industry as well as the impact COVID-19 has had on the way they conduct business.

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By now, social media is as imperative as a phone number and website. That being said, are you on the right social media channel for your brand and your audience? Lauren and Tony discuss the importance of a targeted social media strategy, what channels are hot and which are not as well as a look at some trends for the coming months and year.

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The fact is, none of us like to contemplate a less-than-bright future. Life is full of crisis from workplace incidents to natural disasters and scandals. Lauren and Tony discuss the importance of a solid crisis communications plan, how to implement and what to look for when developing those plans.

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The first of the year is a great time to rebrand your company or organization. Lauren and Tony discuss tips to prepare, create, execute and protect a new brand. Don't miss this episode packed with nuggets of great information.

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Lauren and Tony give three easy tactics to start now in positioning your business or organization for a potential post-COVID boom. The two will discuss various strategies and tactics to further engage customers, increase pipeline referrals and understanding benchmarks in measuring your success.

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Just out, a new report from WyzOwl showcasing the increase in use and impact of video as a marketing tactic. Lauren and Tony discuss the report, how video can be used as a low-cost, high-impact tool as well as provide information as to how you can get the full report.

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Always a favorite, Lauren and Tony go through their podcast library to choose the top five podcasts they listen to, or have listened to recently. If you are searching for great entertainment and information, you won't want to miss this G Factor podcast!

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