This week, Lauren and Tony discuss the tools of the communication trade as well as some great small business tools that are either free, or very inexpensive for both single users and small companies and organizations.

Check out more at The Guild.

There are a lot of "words" when it comes to websites, but do you really know what they mean? From domains to hosting, email and content management systems, Lauren and Tony finish their three-part series discussing websites and the important components needed to ensure you have success for one of your most important marketing tools.

Check out more at The Guild.

For the Memorial Holiday, Lauren and Tony pause to remember the men and women who gave the ultimate sacrifice for our nation to protect our freedoms. They also look to their top five bodies of waters for a vacation getaway as many do during the Memorial Day weekend which has become the unofficial start of the summer holiday season.

Check out more at The Guild.

Great website content is important when delivering your marketing message. Lauren and Tony discuss this importance of crafting pertinent, direct and timely content so your visitors understand your products, services and how to connect with your brand.

Check out more at The Guild.

Websites are some of the most important marketing tools needed for businesses and organizations to compete today. Lauren and Tony discuss how websites can help market your services, why content is important and how to leverage a new website.

Check out more at The Guild.

Lauren and Tony discuss hashtags, the "do's and don'ts" of hashtags and how to effectively use them on social media channels.

Check out more at The Guild.

There is nothing passé about e-mail marketing. Still a grand bang-for-the-buck, Lauren and Tony chat about how to realize the greatest impact, understanding the importance of building a better audience and framing content so your brand can connect with potential consumers.

Check out more at The Guild.

The love-hate relationship with apps is back on the mend! Lauren and Tony discuss the increasing popularity of apps and the trends seen post-COVID and how they are impacting marketing and brand positioning.

Check out more at The Guild.

There is one thing that remains constant in communications - great content. Crafting concise, direct, accurate and timely content is the key to engaging audiences for your products and services. Lauren and Tony discuss some easy ways to do this and how to keep content king in your next marketing plan.

Check out more at The Guild.

One of the first questions a professional communicator should ask is, "who is my audience?" This will immediately define if your message is for external audiences or internal audiences. Lauren and Tony discuss the importance of filtering that content within the appropriate avenues and conveying information to the right people, at the right time about the right subject matter.

Check out more at The Guild.