Velvet Rope Playbook

The Gatekeeper Game: Jumping the Velvet Rope Designed To Keep You Out


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Ever wonder why it feels impossible to break into affluent circles? Why wealthy clients seem just out of reach while others seem to land them effortlessly?

In this episode, I’m telling the story of Outsider Oliver, a financial advisor who struggled to connect with high-net-worth clients—until he met Backdoor Bella, a luxury art dealer who played by a different set of rules.

We’ll break down:

✅ Why wealthy individuals don’t operate in public spaces like everyone else

✅ The #1 mistake professionals make when trying to "network up"

✅ How to shift from chasing rich clients to becoming someone they actively seek out

If you’re tired of being on the outside looking in, this episode is your playbook for breaking through the barriers that keep the affluent world exclusive.

If you’re serious about marketing to the affluent, this episode is just the beginning. The real game-changer? My Whales Not Minnows video newsletter.

In it, I share exclusive, high-level strategies that show you exactly how to attract, close, and retain ultra-wealthy clients—without resorting to mass-market tactics.

🔹 Learn more at getwealthyclients.com/whales-not-minnows-newsletter and start positioning yourself as the go-to authority for affluent clients.

#AffluentMarketing #HighNetWorth #WealthManagement #LuxuryNetworking #ClientAcquisition #BusinessDevelopment #ProfessionalNetworking #ExclusiveEvents #LuxuryMarketing #BrandPositioning

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Velvet Rope PlaybookBy Mark Satterfield

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