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In this episode, Kelsey explores the often misunderstood concept of working in your business versus on your business. She offers real insights and practical steps to help business owners strike the correct balance to achieve their business objectives. She starts by explaining the difference between the two, noting that working 'in' one's business involves the money-making operations. On the other hand, working 'on' a business involves strategy, planning, and improving efficiency.
However, Kelsey emphasizes that not having clear goals and an understanding of progress metrics can cause stagnation or excessive shifting in strategies. She suggests regularly auditing one's business attitudes and tasks, creating concrete goals, and realizing key markers in sales and other operations to align actions with targets. She also provides her own schedule as an example of how to effectively divide time for inside and outside business operations.
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Links:
Show notes: https://www.kelseymarieknutson.com/podcast Â
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Work with Kelsey:
Ready for your next big pivot? Maybe it’s launching that new side hustle or growing your existing business, whatever the chapter Kelsey’s here to help you bridge the gap between new ideas and achieving your goals!
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Visit the link to apply: https://trueadventurecollective.com/business-retreat
Join us in this candid conversation where Mat shares his journey from friendship to love, spills the beans on his accidental CFO role, and dishes out the secrets behind his multifaceted ventures – from philanthropy to pressure washing. With a sprinkle of humor and a dash of wisdom, Mat Larsen's story is a delightful blend of entrepreneurship, romance, and life lessons. Buckle up for a podcast episode that's as dynamic and charming as the man himself!
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Send us podcast ideas at [email protected]Â
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Links:
Show notes: https://www.kelseymarieknutson.com/podcast Â
Follow us on Instagram: https://www.instagram.com/kelseymarieknutson/Â
Hangout on Facebook: https://www.facebook.com/groups/getshitdoneclubÂ
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Work with Kelsey:
Ready for your next big pivot? Maybe it’s launching that new side hustle or growing your existing business, whatever the chapter Kelsey’s here to help you bridge the gap between new ideas and achieving your goals!
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Visit the link to apply: https://trueadventurecollective.com/business-retreat
Join Kelsey and Bryan as they take you on a journey from the origins of Anthem Coffee to its current standing with nine locations, 73 team members, and a whopping $5.7 million in gross revenue annually. Brian shares the unexpected turns and challenges that led to the birth of Anthem Coffee and how the mission of "heroic hospitality" became the driving force behind their success.
But this episode isn't just about the highs; Bryan opens up about facing burnout and the pivotal moment when he had to step away from the coffee machine to work on the business, not just in it. Discover the lessons learned from failures, the importance of having a mission greater than the challenges you face, and the wisdom Bryan imparts for those starting their own business journey.
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Need help getting shit done? https://www.facebook.com/groups/getshitdoneclubÂ
Send us podcast ideas at [email protected]Â
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Links:
Show notes: https://www.kelseymarieknutson.com/podcast Â
Follow us on Instagram: https://www.instagram.com/kelseymarieknutson/Â
Hangout on Facebook: https://www.facebook.com/groups/getshitdoneclubÂ
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Work with Kelsey:
Ready for your next big pivot? Maybe it’s launching that new side hustle or growing your existing business, whatever the chapter Kelsey’s here to help you bridge the gap between new ideas and achieving your goals!
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Visit the link to apply: https://trueadventurecollective.com/business-retreat
In this episode, get ready for a dose of inspiration and practical advice as we delve into the exciting world of chasing your someday goals. We've all been guilty of putting off our dreams, but today's story is here to change that. Join me as I share the incredible journey of Stacy, a yoga teacher with a dormant dream of hosting a retreat for over a decade. Discover the magic that unfolded when Stacy took decisive action, turning her someday goal into a sold-out reality.
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Need help getting shit done? https://www.facebook.com/groups/getshitdoneclubÂ
Send us podcast ideas at [email protected]Â
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Links:
Show notes: https://www.kelseymarieknutson.com/podcast Â
Follow us on Instagram:Â https://www.instagram.com/kelseymarieknutson/Â
Hangout on Facebook:Â https://www.facebook.com/groups/getshitdoneclubÂ
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Work with Kelsey:
Ready for your next big pivot? Maybe it’s launching that new side hustle or growing your existing business, whatever the chapter Kelsey’s here to help you bridge the gap between new ideas and achieving your goals!
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Visit the link to apply:Â https://trueadventurecollective.com/business-retreat
In this episode of the podcast, Kelsey dives into the topic of CEO days, offering insights and practical advice for entrepreneurs at different stages of their business journey. She begins by defining a CEO day as intentional time set aside to work on the business rather than in it. Kelsey addresses the unique needs of solopreneurs, emphasizing the importance of laser-focused and intentional use of their limited time. For those scaling their businesses, she discusses the need for strategic CEO time and the importance of safeguarding and protecting one's schedule. Kelsey provides three things entrepreneurs should avoid on their CEO day. Whether you're a solopreneur or a leader with a team, Kelsey provides valuable insights to help listeners make the most out of their CEO days.
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Leave a 5-star review on iTunes!Â
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Need help getting shit done? https://www.facebook.com/groups/getshitdoneclubÂ
Send us podcast ideas at [email protected]Â
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Links:
Show notes: https://www.kelseymarieknutson.com/podcast Â
Follow us on Instagram:Â https://www.instagram.com/kelseymarieknutson/Â
Hangout on Facebook:Â https://www.facebook.com/groups/getshitdoneclubÂ
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Work with Kelsey:
Ready for your next big pivot? Maybe it’s launching that new side hustle or growing your existing business, whatever the chapter Kelsey’s here to help you bridge the gap between new ideas and achieving your goals!
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Visit the link to apply:Â https://trueadventurecollective.com/business-retreat
 <Today, Kelsey dives into the nitty-gritty of what successful entrepreneurs do to achieve multi-six to multi-seven-figure businesses. It's not all glamour and glory; it's about putting in the work, acknowledging when expert help is needed, taking full ownership, being confident in decisions, approaching challenges proactively, and having laser clarity on where you want to go.
Kelsey shares insights from working with high-performing business owners and breaks down the key traits that set them apart. From the importance of being proactive to steering the ship with confidence, this episode is a goldmine of practical advice for entrepreneurs at every stage. So, grab your favorite beverage, settle in, and get ready for some real talk about the struggles, triumphs, and everything in between on the entrepreneurial journey.
And hey, if you're a woman entrepreneur with big dreams and are ready to level up, don't miss out on the Baja Business Retreat. Check out www.trueadventurecollective.com/business-retreat for more details and to apply. Remember, success isn't about perfection; it's about progress. So let's make this month matter and get shit done!
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Leave a 5-star review on iTunes!Â
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Need help getting shit done? https://www.facebook.com/groups/getshitdoneclubÂ
Send us podcast ideas at [email protected]Â
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Links:
Show notes: https://www.kelseymarieknutson.com/podcast Â
Follow us on Instagram:Â https://www.instagram.com/kelseymarieknutson/Â
Hangout on Facebook:Â https://www.facebook.com/groups/getshitdoneclubÂ
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Work with Kelsey:
Ready for your next big pivot? Maybe it’s launching that new side hustle or growing your existing business, whatever the chapter Kelsey’s here to help you bridge the gap between new ideas and achieving your goals!
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Visit the link to apply:Â https://trueadventurecollective.com/business-retreat
In this episode, I'm reflecting on the transition from my previous recording space and diving into my forward-thinking approach for the new year. Rather than succumbing to the typical New Year's resolution trends, I share four overarching themes guiding my business strategy for 2024.
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The first theme centers around a "season of simplicity," emphasizing the power of streamlining and decluttering in business. I challenge the notion of scalability strategy as a trap, drawing from personal experiences and encouraging listeners to reevaluate the true scalability of their offers. The subsequent themes touch on mastering existing endeavors before adding new ones, the importance of addressing challenging conversations instead of avoiding them, and my commitment to a "hell yes" approach in promoting only what truly excites me.
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Throughout the episode, I provide tangible examples and personal anecdotes, offering valuable insights for business owners seeking clarity and focus in the coming year.
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Leave a 5-star review on iTunes!Â
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Need help getting shit done? https://www.facebook.com/groups/getshitdoneclubÂ
Send us podcast ideas at [email protected]Â
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Links:
Show notes: https://www.kelseymarieknutson.com/podcast Â
Follow us on Instagram: https://www.instagram.com/kelseymarieknutson/Â
Hangout on Facebook: https://www.facebook.com/groups/getshitdoneclubÂ
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Work with Kelsey:
Ready for your next big pivot? Maybe it’s launching that new side hustle or growing your existing business, whatever the chapter Kelsey’s here to help you bridge the gap between new idea and achieving your goals!
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Visit the link to apply: https://trueadventurecollective.com/business-retreat
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I'll be the first to tell you –investing in branding can exponentially grow your business! But if you don't build a strong foundation first, even the most amazing branding won't help you find the success you seek.
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So the question is –how solid is your business foundation? Are you even ready to invest in branding? If you do invest in branding, are you going to implement the designer’s work into your online channels?
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These are all questions to consider –because investing in professional branding requires time, energy and work from you. That is if you want to reach the success you see people talking about online.Â
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The true power of success lies within you (although outsourcing and investing in service providers can absolutely give you a leg up).Â
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And to help you out, my incredible guest is shedding some much-needed light and insight on building a strong business foundation so you’re ready to invest in growing an online business –especially when it comes to your branding!
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Emy Dyer is a seasoned graphic and web designer who leverages her design solutions and strategic prowess to propel businesses to five, six, seven, and even eight-figure success. She's been a college professor, course creator, and, more recently, clothing designer!Â
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To quote the branding Queen herself, "The energy I'm bringing in is like, stir shit up and help people succeed. That's the vibe."
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And I'm here for it!Â
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Today, we're talking all about her empire entrepreneurship journey, including the different pivots she's made, the #1 thing that leads her clients toward success, how she stays true to her values, her best advice for product-based businesses and service providers regarding their branding and website, why she prefers flat rate versus value-based pricing, and so much more!
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If you're ready to get the inside scoop on Emy's journey and insights, hit that play button, and let's go!!Â
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Episode Highlights:
[1:52] How Etsy changed the course of her career
[2:55] Teaching college kids students at her alma mater
[6:49] Whether online courses are here to stay or out
[8:07] What is the key thing that leads her clients toward success
[10:00] Why entrepreneurship isn’t an easy, get rich quick kind of journey
[13:30] Why 6-figure earners seem to bring the most issues to service providers
[14:40] How to know when it’s time to hire a brand designer
[15:30] Why consistency matters more than anything else
[18:25] Who her ideal client is and why it’s about “clicking” in the beginning
[20:33] How she knows when she isn’t the right person for the job
[22:26] The difference between higher paying and lower paying clients
[24:38] The biggest mistake service providers make with their website
[27:31] Why she doesn’t believe in value-based pricingÂ
[30:00] Her personal take and advice for product-based websites
[33:00] Why it needs to be simple and easy to buy your offers (or land on your website)
[34:00] The importance of trademarking your brand
[36:00] Why legalities in business is the next big trend
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Need help getting shit done?
We all know there is immense power in community (or at least, we should –and if not, consider this your sign to learn more about it by tuning in!).
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But I truly believe this power source of community stems from coming alongside other people, building connections, putting yourself out there, supporting each other, and realizing the value of taking a chance and just going for it.
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You know what’s even more powerful? When your community meets in person –because the value-add of proximity amplifies all of the amazing benefits of being a part of a community!
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My two guests today are prime examples of how transformative communities can be for your mindset, your business, and your life –and I am pumped for this conversation!!
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Today, I am talking to Stacey Stufflebeam and Karina Baldwin. You probably remember Karina from episodes #84 and #137, but in a nutshell, she uses her background in Sport & Performance Psychology to help female Business Owners become the best version of themselves while calming the f*ck down and actually enjoying the success they are finding.
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Stacey Stufflebeam has been an online yoga teacher (RYT 500/eRYT 200) for over 16 years and specializes in helping high achievers go after their dreams and find peace in the present moment.
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In this double guest episode, we’re talking about the beauty of community, why in-person retreats are so transformative, how a community can support the acceleration of your business, the power of proximity, and how our 2023 Baja Business Retreat pushed Karina and Stacey out of their comfort zone and gave them the confidence to go for it and get shit done. Plus, so much more!
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If you’re ready to take action, hit that play button, and let’s go!
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Episode Highlights:
[00:50] How everybody knows everybody
[2:45] Meeting at the junction point of the 2023 Baja, Mexico Business Retreat
[6:13] Why Stacey pre booked her flight to the retreat before she applied
[8:50] What Stacey experienced from attending the Baja business retreatÂ
[12:30] How co-hosting a business retreat is different than non-business retreats
[15:56] The challenges and perspective of serving people outside of your industry
[17:00] Learning how to do business differently than others in your niche
[19:19] Sharing space with women who make money and support themselves
[21:00] The power in proximity and working together
[25:53] The benefits of retreats for your business
[26:50] Their mindset going into the upcoming retreat
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Need help getting shit done? https://www.facebook.com/groups/getshitdoneclubÂ
Send us podcast ideas at [email protected]Â
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Links:
Show notes: https://www.kelseymarieknutson.com/podcast Â
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To grow and scale a thriving business, you 1000% have to get clear on where your business is going (and why) and how you will get there.Â
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This means listing out what’s working, what’s not, what you love to do, what you need to do, and what you can delegate or outsource to achieve those big biz goals.Â
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In today’s hot seat coaching episode, I’m talking to the amazing Claire, owner, and designer of Musically Minted, an online music-inspired apparel and accessories brand. Claire has accomplished so much in a short time –we’re talking doubled revenue year over year while working full-time during the first two years!!
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Right now, Claire is in this beautiful chapter in her business where she needs to reevaluate a few things and get clear on what tasks move the needle forward and identify key tasks she can outsource –and then take action.
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During our coaching call, we had a raw and honest conversation about what it takes to go from a small-time one-woman show to a scaling, successful growth phase of business and the steps she can take to keep growing!Â
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Claire and I talk about the importance of knowing where your business is going (and why), how to work through the mindset challenges around reaching your business goals, the intricacies of making your first intentional hire, and why you need to clean up your systems to help support that next level of growth.
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I know so many business owners will see themselves in Claire’s journey and learn from her experience and where she’s currently at in her business trajectory.Â
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So, if you’re ready to learn how to get your ducks in a row to make your next hire a success and intentionally support your growth trajectory, hit that play button, and let’s go!!Â
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Episode Highlights:
[1:37] From public teacher to online business owner
[3:08] How she knew it was the right time to transition to full-time
[4:30] Going back and forth from teaching seasons to retail seasons
[6:06] How to grow a sustainable business without business experience
[7:48] An outline of the steps necessary to reach your overarching business goals
[9:17] The challenges of getting your brand in front of more people
[11:30] Why you have to get the house in order when you’re in the growth phase
[13:30] Why your numbers, trends, costs, and time impact growth
[14:40] The importance of streamlining your processes before you hire and scale
[17:06] Figure out what you love to do and are good at and outsource the rest
[18:52] Exercises to help you figure out who your first hire should be
[21:30] Why you need to be intentional with who you hire
[24:09] Why you need to create a launch plan for hiring qualified candidates
[26:45] You get to be picky in who you hire
[28:00] 3 action steps she’s taking to make her first hire
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Need help getting shit done? https://www.facebook.com/groups/getshitdoneclubÂ
Send us podcast ideas at [email protected]Â
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Links:
Show notes: https://www.kelseymarieknutson.com/pod
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