In this episode, Jared shares the lessons he learned about using the concepts of pleasure and pain in marketing, and why every single decision to book you to play music in ANY scenario is made to either move someone away from pain, or towards pleasure.

In this episode, Jared shares his experience learning the marketing game for live music, and addresses the question of "If musicians should even have a website."

In this episode, Jared shares a local wedding pianist’s experience dealing with the unfortunate reality of scammers looking to take advantage of unsuspecting musicians.

In this episode, Jared shares his struggle with “shiny-object syndrome.” Hear how trying to do too many things nearly crippled his music career, and how he creatively solved that problem.

In this episode, Jared shares his excitement about the new Review Funnel the BookLive Pro team is building into the app. Up until now, he missed out on incredibly valuable testimonials from happy clients. Find out how the team just solved that.

In this episode, Jared shares a gig story where a client that hired his quartet was less-than-happy with the quartet. Hear how he handled it, and how musicians have handled threats of negative reviews.

In this episode, Jared tells how he learned the hardway that it’s not just about having a good online presence and getting the word out there. It’s also about the followup, and he shares how to set up a followup system that works for your band’s specific goals.

In this message, Jared shares a creative strategy one wedding band in Chicago uses to literally get hundreds of engaged couples to hear their music live and book them for their weddings.

In this episode, Jared shares his biggest epiphany he had when his groups really started to book consistent gigs.

In this episode, Jared shares the story of how he recently booked a wedding for September. He discusses the importance of really understanding the motivations behind someone booking your act for their event, and using stories to help them have the epiphany that they need to book you.