There’s a quiet revolution brewing on Colombia’s Pacific coast—one that’s centuries in the making. It’s the story of Viche, a sugarcane spirit deeply rooted in Afro-Colombian tradition, and the movement to protect its legacy from exploitation, erasure, and industrialization.
In this episode, I sit down with John Coffey of La Vichería in Cali to explore the cultural and spiritual significance of Viche, a traditional Afro-Colombian spirit. We talk about:
- The untold history of Viche: From its West African origins to its survival through slavery and Colombia’s jungles
- Why Viche is more than a drink: Its role as medicine, ritual, and cultural anchor for Afro-Colombian communities
- The 2021 Ley del Viche: How activists fought (and won) legal recognition against corporate trademarking
- Las Maestras Vicheras: The women preserving this craft and why their knowledge is irreplaceable
- La Vichería’s social business model: Fair trade, community reinvestment, and the challenges of bringing Viche to the world
-John’s unlikely journey—from filming documentaries in Caquetá to co-founding a Viche revolution in Cali
-The brutal reality of artisanal production (three-day canoe trips, hand-pressed sugarcane, jungle distilleries)
-Can Viche go global without losing its soul? The fine line between celebration and exploitation
-My own encounter with Viche in the Pacific—sipping curado under marimba music, learning from the Maestras
-Visit La Vichería website
-Learn about Petronio Álvarez Festival (August, Cali)
Have you tried Viche? What does cultural preservation in spirits mean to you?
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