Today on the podcast, Janine Michaels joins us to talk to Shaheen Samavati about her experience as the marketing content manager at Featurespace, a company that specializes in solutions for fraud and financial crime prevention. Hear Janine's advice, backed by an extensive career in marketing and sales, on implementing effective campaigns in the midst of the COVID-19 pandemic.

Simon Philip Rost transitioned from management consulting to marketing management after completing his MBA. One of the biggest takeaways from consulting was breaking down data and finding insights to make better informed decisions—a skill he applies every day as marketing director for EMEA at GE Healthcare. There he is responsible for the digital health and artificial intelligence portfolio, leveraging data-driven marketing content to create global campaigns. Shaheen Samavati interviews Simon about his career, and touches on how his experience having worked and studied across Europe, North America and Asia, has helped him in his approach to international marketing.

Tom Kerkhof's passion for sailing unexpectedly led him to the world of social media marketing. When his intimate knowledge of sailing impressed his sailboat rental customers, they offered him a job that combined his people working in the sailboat rental space, he was offered a social marketing job. He's become a master of all things social marketing ever since. In this interview, Shaheen Samavati asks Tom how marketing has evolved in recent years, how to leverage less polished but extremely authentic, real-time content, how Navico strategically speaks to customers in various parts of the world, and how to be a standout marketing professional.

Coming up with engaging content can be challenging—and even more so when it comes to serious topics. However, according to Jocelyn Chan from web security startup Detectify, content surrounding heavy topics such as cybersecurity can be fun, too. They've proven this with their catchy tagline "Go hack yourself" and playful tone peppered throughout their content.Tune in to today's episode hosted by Shaheen Samavati to hear all of Jocelyn's insights when it comes to content creation and working in the world of startups.

From studying in New York to migrating to Israel for over 20 years, Yamit Nissanov gives her global perspective on attribution marketing at AppsFlyer. Yamit discusses creative virtual events including webinars, deminars (virtual product demonstration videos) and newsletters, which she utilized to rapidly digitize virtual events during the pandemic. As senior regional marketing manager for EMEA, Yamit emphasizes the importance of local languages and cultures to Shaheen Samavati for successful localization efforts at AppsFlyer, which has expanded globally from 200 to 1000 employees since 2017.

Someone wise once said: "Creativity is intelligence having fun." Today's podcast episode, Flavio Stiffan, echoes that notion. Tune in as Flavio offers valuable techniques to combat creative blocks—especially during the pandemic. Don't miss as he tells us about his new podcast, The Creative Minds, part of his newly-founded marketing company, Stiffan Consulting, plus his global marketing strategy, and more!

Today on the podcast, Alison Tyrrell offers some valuable tips on how to build marketing experience, from pursuing personal projects to staying informed with books and podcasts. Check out Alison's interview with Shaheen Samavati to hear all about her journey into the marketing world, eventually leading to her current role as global head of content, brand marketing and media at Spark Foundry.

In today's interview, Alaric Moras shares his passion for using data as a springboard for social media marketing strategy. His exciting career of event planning, project management, communications and content management has given him extensive perspective into the power of quantitative data. As a global social media strategist at Dassault Systèmes, Alaric shares his meaningful insights into the multifaceted world of social media marketing and the ever-evolving role of the social media manager.

Leonardo Oliveira literally wrote the book on paid social media campaigns. As senior global brand & media manager at Vodafone, he developed an internal playbook with best practices for each platform. In today's podcast episode, Leonardo speaks with Shaheen Samavati about how to get the most out of social media advertising, and how to gauge your success with data.

Milan-based Francesco Pastoressa joins us to talk about his role as marketing manager for Italy, Greece and Turkey at WatchGuard Technologies, an ICT security vendor headquartered in Seattle, Washington. Francesco talks about utilizing short videos or vlogs in content marketing and explains how he's successfully leveraged them in various campaigns.

In particular, Francesco discusses with Shaheen Samavati how he's used vlogs in a LinkedIn campaign to address the topic of the dangers of being vulnerable to hackers when using an unreliable WiFi connection. He also shares insights on gathering user-generated content, and explains why it's a great solution for brands seeking to generate engaging content at a low co