Nothing is more exciting than creating something from your own ideas and inspirations.

This entrepreneurial spirit has always been at Elise Duchateau’s core, from initiatives at university to founding marketing departments at two separate companies. Now, as the EMEA marketing director at Nuxeo, Elise channels her momentum into authentic content creation so that her brand communicates meaningfully with the European audience. 

Join Elise and Shaheen Samavati on today’s episode of The Content Mix to learn more about Elise’s dynamic career and her advice for building connections through marketing content.

Is your branding consistent across all channels? In today’s interview, Shaheen Samavati sits down with Abigail Cruz from The Hut Group to chat about the power of developing your social media narrative and why jumping on bandwagons and lacking consistency can cost your brand credibility. Tune in as Abigail chats about the power of creating a strong brand narrative, her advice when it comes to standing out in a saturated market, plus what it was like switching jobs in the middle of 2020.

What’s a major marketing lesson you learned last year? In today’s interview, Mark de Bruijn, director of marketing EMEA at Smartly.io, shares how he has learned time and time again—especially last year—why the customer experience is absolutely vital for any brand’s success. He points out the strong connection between content marketing and the customer’s evaluation of his or her experience with any given brand. Tune in as Mark speaks with Shaheen Samavati about the most important skills for modern marketers, how the tone of content is just as impactful as the message, plus why transparency should be the backbone of communication between a brand and its customers.

“Don’t be scared of adapting. Embrace it and have a bit of fun with it.” This great advice comes from Graham Forsyth, director of marketing of EMEA, Australia and New Zealand for global customer engagement software Khoros. After leaving a large company for a startup, he experienced firsthand the empowerment of successfully leading a small organization through the initial growth stages.

In today’s episode of The Content Mix, Shaheen Samavati and Graham chat about the importance of leaning into change and learning from the experience as well as why marketers have an edge if they’re constantly curious.

2020 got off to a pretty rocky start for media expert Alex McNab-Lundbäck when he was made redundant as a result of the economic downturn caused by the pandemic. Thankfully, he quickly found his feet and landed himself an exciting role at Swedish accessible travel startup, Handiscover.

Having worn many hats over the course of his career, Alex now heads up the company’s communications department, and is responsible for developing marketing initiatives and overseeing communication strategy via social media and social networking.

In this interview with Shaheen Samavati, he discusses the benefits of reducing marketing costs through content repurposing, and why he believes there’s never been a better time for budding professionals in the content sphere to step out of the shadows.

How did LinkedIn come up with the creative ideas behind its emotion-evoking campaigns in 2020? In today’s podcast episode, Shaheen Samavati sits down with Zara Easton, one of the masterminds behind the company’s “Working It Out” and “The Front Line” campaigns that highlighted challenges many of us faced and encouraged supporting one another during tough times. As brand marketing manager at LinkedIn, Zara gives a behind-the-scenes look at these campaigns and also discusses her tips for LinkedIn users wishing to enhance their profiles to stand out in a challenging job market.

After a successful stint in journalism, Ignacio Blanco gained a wealth of transferable skills which helped him start a career in marketing, plus the ability to identify the importance of storytelling across industries.

Ignacio is now marketing manager for SFx Smart Manufacturing at Hexagon Manufacturing Intelligence where he is responsible for B2B marketing campaigns, bridging the gap between technicalities and emphasising the story behind branding to relevant customers. 

Shaheen Samavati interviews Ignacio in today’s episode, touching on original methods to source and create new content, such as webinars and co-marketing. Moreover, Ignacio provides vital information on tailoring content for specific audiences in the B2B industry.

Virtual meeting fatigue doesn’t equate to the death of digital events. Norwegian video conferencing company Pexip has proven that by tuning into audiences and producing authentic content that resonates with them, demonstrating that you can achieve impressive levels of engagement in any environment.

In today’s interview Carolina Grønsleth, EMEA Marketing Manager at Pexip, discusses the importance of authentic content marketing with Shaheen Samavati and why it needs to be at the forefront of everything—especially now.

Listen in as Carolina talks about creating campaigns that resonate with people beyond just product features, such as Pexip’s guide to supporting remote workers during this difficult time, “Leading in a Changed World”, plus the lessons to be learned from rejection and taking chances.

Christinne Cuyugan is no stranger to the world of apps. After working in Vienna for six years for Runtastic GmbH, one of the leading health and fitness apps, Christinne made the leap to sunny tech-hub Barcelona in early 2020 to work for Drops, a top language learning app, where her work centers around app user acquisition and optimization.

Shaheen Samavati interviews Christinne in today’s podcast episode, touching on app store marketing tips for Google and Apple, and how she prepares for a day at the office as a freelance consultant. Tune in to hear the full interview as Christinne also discusses the challenges of establishing a growth marketing business in the midst of a pandemic, and why she sees it as a necessary part of the journey.

Martijn van Eerde is senior director of marketing for EMEA and APAC regions at Maui Jim, an optical brand with Hawaiian roots specializing in high quality eyewear and manifesting the "aloha spirit" in their marketing DNA. How has a niche, independent brand managed to compete in a marketplace as crowded as fashion on a global scale and stand out from the competition? Martijn says it comes down to the quality of the product itself and being strategic. "Instead of just doing pure visual advertising we rather look for platforms to tell our story,” he said. Shaheen Samavati interviews Martjin in today’s podcast episode, where he also shares his experience living in Latin America, the US and Europe, and how that’s shaped his perspective on localization and the importance of storytelling in product marketing.