The Global Marketer Podcast

When launching into new international markets, when is it possible to translate existing content, and when do you need to create entirely unique content?

There's no clear-cut answer, as it really comes down to your business strategy.

For more insights on the topic, tune in to our latest podcast episode, where co-hosts Shaheen Samavati and Kyler Canastra chat about marketing localization, translation and transcreation—including what each process involves, when you need it and when it's better to create fresh content.

Remote work has been a part of our company culture from the very start of VeraContent in 2016. It's something that's worked really well for us and has played a significant role in how we've grown our business. Our latest podcast episode features co-hosts Shaheen Samavati and Kyler Canastra sharing their personal experience and insights on managing remote teams. Their conversation touches on the advantages and challenges of virtual work environments, what makes VeraContent successful at remote work and how to build long-lasting relationships with international freelancers, plus a few tips to avoid "virtual burnout."

"Our company's name 'Vera' comes from the Latin term meaning 'true,' as we wanted to get across the high level of rigorousness we put into ensuring that everything we publish is true and accurate."

We hold high editorial standards on every piece of content we put out—both internally and for our clients. That's why we're so obsessed with having documented and structured editorial processes in place.

Check out our latest podcast episode as co-hosts Shaheen Samavati and Kyler Canastra share their insights on the importance of having strong editorial processes for your team to follow. During their conversation, they talk about the level of editing required in corporate marketing, how to uphold high-quality standards and a look into VeraContent's very own editorial process.

"Automation offers time-saving right off the bat, which is immediately a positive ROI."

In today's podcast episode, co-hosts Shaheen Samavati and Kyler Canastra chat with James Scherer, VP of growth sales at Codeless, about automating and streamlining content creation.

Tune in to learn how AI tools can help accelerate your content production, including examples of the tools they use at Codeless.

"Social media platforms are like the motorway to your goals. Your content is the car and paid ads are the fuel."

In today's podcast episode, VeraContent's new head of project management, Joana Aina Sánchez, chats with co-hosts Shaheen Samavati and Kyler Canastra about paid social media campaigns.

Tune in to learn about why all brands—big and small—should consider investing in paid social ads and what type of content works best on each platform.

In our latest podcast episode, Kyler Canastra chats with our very own senior content editor and community manager, Meag Gardner, about all things creative translation.

Their conversation touches on why more and more brands today need translation services, the most important steps in the translation process, how to translate highly creative texts, why translators should use CAT tools, and much more.

When launching a global social media strategy, how do you know which regions and content to focus on? Can you repurpose your content, or should it all be created from scratch? And how many global social media accounts should you even have?

Check out our latest podcast episode as Kyler Canastra and Shaheen Samavati of VeraContent chat with Adriana Carles, head of content and social media at Ladenzeile, answering all of the above questions—and more!

You can also read a recap of their conversation in this blog post:

Tune in to hear expert tips on how to launch successful global marketing campaigns in this interview with three Lisbon-based content marketers: Kyler Canastra of VeraContent, Mário Costa of MANZ and Allan Formigoni of WeTravel. They stress the importance of understanding your audience's nuanced language, connecting with locals and finding the right channels to reach them. They also discuss how to adapt your content campaigns to local markets—whether you're a startup on a tight budget or a global brand with plenty of resources.

"I believe brands are built on content nowadays. You need content as a brand." Brazil-native Thiago Kiwi has built a career in content, first as a journalist and now as a content marketer. Thiago is also extremely passionate about education and development, having worked for various brands like the London School of Business and Global University Systems. Thiago's current role as the head of marketing and communications at Headspring, a joint venture by Financial Times and IE University, reflects his love for learning and his dedication to providing educational opportunities to individuals around the globe. Tune in for the full episode as Thiago chats with Kyler Canastra about his career journey, building a brand from scratch and the importance of education and development—plus loads more.

Louise McFetridge's love for the English language and writing started at school, where she enjoyed writing poetry and stories. She was also a huge fan of magazines, which led her to get a journalism degree. Louise's passion for writing later transpired into a career in digital marketing, starting as a copywriter and working her way up to her current role as the head of content and digital PR at Greenlight, a full-service digital and commerce agency in London. Tune in for the full interview as Louise chats with Kyler Canastra about her career journey from journalist to digital marketer, plus her tips for managing a team and working with clients.