The Global Marketer Podcast

"Content marketing can be time-consuming, and it can be difficult to make it local and relevant. So you have to have an overall strategy about what you're trying to achieve." For Lauren Pedersen, CMO at Airthings, that overall strategy is to educate and create awareness around the importance of air quality.

Airthings is a Norwegian-founded manufacturer of radon detectors and indoor air quality monitors—and their main concern is ensuring that people across the world are aware of the concerns around air quality and sustainability.

Tune in for this week's episode as Kyler Canastra chats with Lauren about her background of working with agency and startup teams, the role of education-based marketing in startups and how she manages her teams, plus loads more!

"Be humble and be close to your customers and colleagues. Listen to people because this is the only way you can be a better human and a better professional."

In today's podcast interview, Mário Costa, communications director at MANZ in Portugal, and former brand manager at Metro AG in Germany, shares key tips that he learned while coordinating content campaigns for 26 countries, as well as insights from working at a call center at Vodafone.

Tune in as Mário chats with Kyler Canastra about his career journey, key advice, role models, and much more.

Today's guest has nearly 15 years of experience marketing a product that we all loveーchocolate! German-native Annika Engelbrecht has held various marketing roles across Europe and Asia at famous chocolate brands Lindt & Sprüngli and Pernigotti. Annika recently switched from chocolate to basketball, as she's currently helping the Italian basketball team, Pallacanestro Varese, to reposition their brand and build a marketing plan. Tune in for the full episode as Annika chats with Kyler Canastra about her marketing career, the importance of storytelling and positive emotions in selling chocolate and her multicultural experienceーplus loads more.

"It's only scary for the first two months, and then it becomes easy." If you're thinking about making a career change to marketing, our latest episode will inspire you to make the jump. Estefania Veira is currently the marketing campaign director for Clyde & Co, a London-based global law firm. But she started her career in the film industry as a screenwriter, editor and distributor in her home country, Argentina. Tune in for the full episode as Estefania chats with Kyler Canastra about her move to London and her journey from film to marketing—including starting her own talent management agency where she ended up developing a passion for marketing.

"People follow people, and in our case, they follow travel experts." The pandemic has turned the travel industry upside down and, as it's starting to recover, marketing teams at travel companies have had to find new ways to adapt. For European travel search platform HolidayPirates, they've taken on the role of being the "helping hand" for travelers during the pandemic—from sharing up-to-date and accurate news on travel restrictions to sharing their real-life travel experiences with their latest campaign, Pirates on Tour. Tune in for today's episode on the podcast as Carlo Speth, chief editor of the DACH region for HolidayPirates, chats with Kyler Canastra about travel marketing during the pandemic, how he got into the industry, his style of leadership and insights on the importance of storytelling in marketing.

"The trick as a CMO is not getting in the way and knowing when to let people deliver." When you're leading a global team of 70+ higher education marketing experts, trust in your team is pivotal. As the CMO at QS Quacquarelli Symonds, Tim Edwards makes sure to be available as support but to not get in the way of his team. Tune in to our latest episode as Tim chats with Kyler Canastra about his career in higher education marketing, how he still uses his degree in history, ancient languages and religion, how QS has become the most trusted global leader in the higher education sector, as well as his advice for leading a global marketing team.

Euan Brown has an impressive marketing career, having worked with top brands like the BBC, The Walt Disney Company and Coca-Cola. Now Euan is the head of digital and content at Virgin Red, Virgin's new rewards club.

Tune in for the full interview as Euan chats with Kyler Canastra of VeraContent about his 20-year career journey, including working on the Coca-Cola London 2012 Olympic Games campaign and the Share a Coke campaign, among many others.

"Learning has no age. Don't be afraid of learning from someone older or younger than you are." For Egypt-native Nermeen Habashy, learning and keeping up with the latest business and marketing developments is part of her daily routine. As the head of content quality and SEO at B.TECH, the largest retailer in Egypt, she's in charge of leading two teams, both of which focus on creating high-quality content based on their customer and where they are in their buying journey with the brand. Tune in to our latest episode on The Content Mix podcast, as Nermeen chats with Kyler about the importance of high-quality content for SEO and what it's like to target different markets in the Middle East─plus a great list of resources for learning about SEO!

As a kid, UK-native Stuart Cording was always crazy about electronics and programming. So much so that every year he'd read the 650-page catalog by Maplin Electronics (sadly closed now) and practically memorize all the components by heart.

This passion led Stuart to dedicate his career to technical marketing in the electronics industry, working for large semiconductor vendors such as Texas Instruments (formerly National Semiconductor).

Today, Stuart helps his clients through his own consulting company Stuart Cording, and he's also a freelance tech journalist who writes regularly for Elektor Magazine and has his own show on LinkedIn #throughthecableroll.

Tune in to our interview with Stuart and Kyler Canastra to learn more about his career as a tech marketing consultant, plus a great list of book recommendations!